The next generation of retail is immersive, gamified, and hyper-personalised: where AI, microbrands, and culture-driven journeys converge with spatial tech, AR, and virtual experiences.

This session brings together pioneers shaping the future of shopping experiences, exploring:

• How gamified worlds, microbrands, and AI-driven personalisation are transforming online storefronts
• The rise of spatial and immersive technologies reshaping customer engagement across digital and physical spaces
• Designing experiences that are not just interactive, but emotionally resonant, memorable, and scalable
• Real-world case studies of brands leveraging AR, VR, and experiential design to create next-gen retail journeys

Join this fast-paced, TED-meets-Innovation Spotlight session to see what’s coming next for retailers, brands, and consumers and how to stay ahead in a rapidly evolving digital commerce landscape