Henry Christian is a Loyalty & CRM Leader with almost two decades of experience in designing, building, and scaling impactful customer loyalty programs across diverse industries, including retail, finance, airlines, and e-commerce. Currently the Head of Loyalty, Marketing, and Partnerships at Metro Singapore,Henry has a proven track record of driving customer retention and growth through data-driven strategies. He has notably designed and managed some of Asia's largest loyalty programs, such as Link Rewards (Singapore), MAPCLUB (Indonesia), and GoTo Group Loyalty (Indonesia). With a unique background spanning both running award-winning loyalty programs and independent consulting, Henry offers a well-rounded perspective on creating financially sustainable systems that foster strong customer-business relationships. A recognized thought leader, Henry frequently shares his insights at global events and on LinkedIn.