eTail Asia 2025

May 14 - 15, 2025

Equarius Hotel, Sentosa, Singapore

Garima Mamgain

Global Segment Marketing Manager, Auto Electrification 3M

Main Conference Day 2, Thursday, 15th May

9:50 AM Marketing Leaders Exchange: As business growth drivers, how can marketing leaders achieve a balance between harnessing emerging technologies while minimising the potential harms they bring and use the opportunities for growth, yet protect customers?

  • Like any new technology, the “potential” of a new tech can overshadow its practicality.
  • How can you evaluate where efficiency and quality bottlenecks exist, and then map back to your underlying tech stack?
  • How can you build a strong business case and quantify returns to implement a tech which might take years to realise return?
  • What do you think of first mover advantage when developing new tech? Is it wise to be at the forefront or following suit when it’s proven to work

2:30 PM Roundtable 2: AI in B2B Marketing How AI tools and emerging technologies are transforming customer connections and marketing strategies

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.

Check out the incredible speaker line-up to see who will be joining Garima.

Download The Latest Agenda