Karen Chan

Karen Chan

Chief Customer Officer FairPrice Group

Main Conference Day 1, Tuesday, 24th March 2026

12:40 PM Keynote Case Study: Customer transformation in an omnichannel, AI-enabled environment

  • AI is the new UI - how to unlock value of AI in retail environment
  • Good Data underpins Good AI - key learnings on CDM, CDP
  • From 1P to 3P - building a holistic Customer Knowledge System
  • End-to-end personalization is a journey, not destination - ROI, ROE, ROF

Main Conference Day 2, Wednesday, 25th March 2026

9:10 AM TED Talks Panel: From screens to sims, gamified journeys and hyper-personalised commerce, what will the next generation of digital retail look like when AI meets microbrands, gamified worlds replace category pages, and culture defines the conversion funnel?

The next generation of retail is immersive, gamified, and hyper-personalised: where AI, microbrands, and culture-driven journeys converge with spatial tech, AR, and virtual experiences.

This session brings together pioneers shaping the future of shopping experiences, exploring:

  • How gamified worlds, microbrands, and AI-driven personalisation are transforming online storefronts
  • The rise of spatial and immersive technologies reshaping customer engagement across digital and physical spaces
  • Designing experiences that are not just interactive, but emotionally resonant, memorable, and scalable
  • Real-world case studies of brands leveraging AR, VR, and experiential design to create next-gen retail journeys

Join this fast-paced, TED-meets-Innovation Spotlight session to see what’s coming next for retailers, brands, and consumers and how to stay ahead in a rapidly evolving digital commerce landscape

Check out the incredible speaker line-up to see who will be joining Karen.

Download The Latest Agenda