Mal Chia | eTail Asia

Main Conference Day 2, Wednesday, 25th March 2026

10:30 AM Innovation Spotlight: Are you ready for agentic commerce? Future-proofing your retail, media, and technology strategies for the AI-driven era

• What to invest in now: Identify and prioritize the foundational systems and technologies required to support agentic shopping across channels.

• What success looks like: Understand how agentic readiness can drive conversion, customer loyalty, and operational efficiency.

• Why timing matters: Develop a strategic roadmap to future-proof your tech stack by 2026, ensuring readiness for the agentic commerce landscape.

• Agentic Retail Media: Explore how retail media networks will evolve in an agentic era, enabling AI agents to autonomously discover, evaluate, and purchase on behalf of consumers.

4:30 PM Overall Outlook – eTail Wrap Up: What will the next 5 years bring to the retail industry in Asia and how can you best prepare?

Our final session at the 2026 edition of the eTail Asia Summit will be designed by you. Throughout the two days, post a question regarding the biggest challenge you are currently facing to ensure it is addressed at the conference, and the most popular topics will be chosen by the audience for our panel of experts to provide insights on; make the most of this unique opportunity to shape the agenda yourself.