Mal Chia

Managing Director Ecom Nation

Main Conference Day 1 – 15th May 2024, Wednesday

1:00 PM Keynote Interview: Separating the hype from tangible advancements – Join this session to delve into the reality of Generative AI, moving beyond the buzzwords and addressing the genuine impact it holds

From demystifying the technology to exploring practical applications, the speakers in this session will navigates through the landscape of Generative AI, separating the hype from the tangible advancements.

2:30 PM Roundtable 3: The intricacies of Performance Marketing - Strategies for achieving an exceptional return on advertising spend

How to measure performance marketing beyond clicks? When do you look at google analytics and what are the input metrics that you need to look at and how to measure for effectiveness in digital marketing

Main Conference Day 2 - 16th May, Thursday

2:50 PM Ask Me Anything Panel: Martech, adtech & traditional channels. Where will you place your bets to allow marketing effectiveness to win?

Is your marketing tech stack a stack, or a bunch of squiggly lines? What if there were a magical unicorn to help you pull together your tech, and drive better engagement, personalization, and customer experience?

Check out the incredible speaker line-up to see who will be joining Mal.

Download The Latest Agenda