Mal Chia

Mal Chia

Managing Director Ecom Nation

Main Conference Day 2, Wednesday, 25th March 2026

10:10 AM Strategic Outlook: Are you ready for agentic commerce? Future-proofing your retail, media, and technology strategies for the AI-driven era

• What to invest in now: Identify and prioritize the foundational systems and technologies required to support agentic shopping across channels.

• What success looks like: Understand how agentic readiness can drive conversion, customer loyalty, and operational efficiency.

• Why timing matters: Develop a strategic roadmap to future-proof your tech stack by 2026, ensuring readiness for the agentic commerce landscape.

• Agentic Retail Media: Explore how retail media networks will evolve in an agentic era, enabling AI agents to autonomously discover, evaluate, and purchase on behalf of consumers.



Check out the incredible speaker line-up to see who will be joining Mal.

Download The Latest Agenda