Rey Tiempo

Rey Tiempo

Founder, Chief Creative Officer Co-Op Play
Rey Tiempo
REY TIEMPO Founder & Chief Creative Officer, Co-Op Play Creative Gaming Specialist REY TIEMPO is a multi-awarded Chief Creative Officer and Creative Gaming Specialist. A prolific Gaming columnist, he is the creator of Game On, the industry’s only column and portal dedicated to Gaming X Marketing. He is a sought-after global thought leader, mentor, and speaker, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia and around the world. Rey was most recently recognized as a Top 100 Global Creative Leader of the Year candidate by Creativepool. With more than twenty years of experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the Philippines and has consistently placed among the top creatives in Asia Pacific. His body of work has been recognized in the most prestigious local and international award shows, where he also serves regularly as a jury member. Rey has been invited as one of only two Philippine representatives to the China 4A Global Advisory Board, joining select industry leaders from China, Singapore, Malaysia, Japan, Korea, the Middle East/UAE, and Europe. He also previously served as President of the Creative Guild of the Philippines, where he spearheaded the launch of CreativeFest NOW! – the country’s first-ever all-online creative festival, uniting some of the biggest names in global advertising and creative disciplines. He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer. Rey recently launched The In-Game Ads Awards, the first and only awards show of its kind in the advertising industry, celebrating entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.

Main Conference Day 2, Wednesday, 25th March 2026

9:10 AM TED Talks Panel: From screens to sims, gamified journeys and hyper-personalised commerce, what will the next generation of digital retail look like when AI meets microbrands, gamified worlds replace category pages, and culture defines the conversion funnel?

The next generation of retail is immersive, gamified, and hyper-personalised: where AI, microbrands, and culture-driven journeys converge with spatial tech, AR, and virtual experiences.

This session brings together pioneers shaping the future of shopping experiences, exploring:

  • How gamified worlds, microbrands, and AI-driven personalisation are transforming online storefronts
  • The rise of spatial and immersive technologies reshaping customer engagement across digital and physical spaces
  • Designing experiences that are not just interactive, but emotionally resonant, memorable, and scalable
  • Real-world case studies of brands leveraging AR, VR, and experiential design to create next-gen retail journeys

Join this fast-paced, TED-meets-Innovation Spotlight session to see what’s coming next for retailers, brands, and consumers and how to stay ahead in a rapidly evolving digital commerce landscape

Check out the incredible speaker line-up to see who will be joining Rey.

Download The Latest Agenda