Founder, On Target Media, Singapore

Based in Singapore, Manoj Aravindakshan is an international search marketing consultant & content strategist who runs search & content marketing agencies in Singapore & India.

His rich work experience of about 20 years in South East Asia, during which time he has lived in Philippines, Hong Kong and Singapore, gives him a great understanding of the region, particularly from a content & marketing perspective.

He has over two decades of collective experience in the realm of media & marketing, spanning technical/ trade publishing (both print and online media), web content, web-based product management and online marketing, specifically search engine marketing.

Manoj founded On Target, following his passion for the online media and marketing industry. Cumulatively, he has spent almost 15 years in content for online media, including a stint as the Online Managing Editor for reputed international publications such asEE Times Asia; web product management and online marketing.

He hands-on areas of expertise include: Search Engine Marketing (SEO/Organic Optimization, Paid Search Advertising) Content Marketing Strategy, Content Creation & Distribution Online PR Web Traffic Acquisition & Online Lead Generation

In addition to his full-time roles with On Target Media, Singapore and On Target Marketing Solutions, Mumbai, Manoj has also served as a Consulting Director for Search Marketing & Content with digital agencies & online media ventures in Singapore & the UK. He has also been a co-founder of start-ups in travel marketing, digital transformation of healthcare and online retail.

He derives special pleasure in helping start-ups and SMEs succeed by generating online visibility and potential business through digital channels. Always keen to share knowledge acquired from his diverse experience as a digital marketing consultant, he writes regularly on the lessons learnt from various SEO, SEM & content marketing campaigns.