eTail Asia Virtual Summit

17 - 19 November, 2020


Li Zhiliang, Associate Director, CRM at Zalora

Li Zhiliang

Associate Director, CRM

Check out the incredible speaker line-up to see who will be joining Li.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

2:20 PM All-Star Panel: Multi-touch marketing attribution – How can you tell which channels are performing well and which are not, so that you can improve your efforts on the weak channels and start focusing more on the effective ones?

- How can you analyze all the touch points and channels to get accurate and segmented ROI?
- How can you implement a better holistic approach in which all the sufficient marketing channels can be properly utilized for a successful marketing campaign?
- How can you map an effective customer journey based on the accurate touch points and customer’s level of engagement with them?
- How can you evaluate how each touch point is performing and test the changes you are making in these touch points?
- How to combine offline channels with online ones to measure effectively?

Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

3:40 PM All-Star Panel: Determining the future of digital marketing innovations

Peer into the eTail Crystal ball with us as our featured panelists of digital marketing experts explore:

- How can you adapt digital experiences and adopt tech as the interaction gap continues to shrink between humans and machines?
- How can you stop being data obsessed and become insights driven—building a cohesive strategy?
- Future project planning – how agile can your teams be when listening into the customer?
- How can you overhaul your team structure, tech, and integration for convenient and seamless shopping experiences?