Gavin Pathross

Main Conference Day 2, Thursday, 15th May

10:30 AM The Real Talk: Shifting from shiny experiments to a scalable strategy - Should businesses pump the brakes on AI’s progress or is there a need for speed? How do you cut through the hype and make sense of all the tech-babble?

“It’s frustrating that tech vendors jump on every bandwagon that rolls into town and hype the hell out of it. It happened with the Metaverse and now it’s happening with AI, and the ironic thing is that AI WILL change the face of retail but it will happen in its own way. Forcing it is unnatural and artificial (pun intended).” – Andrew Busby, Redline Retail

What applications of AI will have the greatest transformational power, and how will these impact your organisation?
To ensure AI experimentation doesn’t go haywire, how does your team strike a balance between innovative curiosity and relevance as well as security? What gen AI may be able to do for you and what it probably can’t? What are the dangerous misconception about Gen AI’s capabilities?
Where is gen AI more hype than help?
How do you embed them into your day-to-day for efficiency and creativity?
How do you simplify your tech stack and get all your data working for you?

eTail Asia 2025

Main Conference Day 1, Wednesday, 14th May

12:35 PM Lightening Talk: Flexing your rewards to stay relevant - How to meticulously craft and deploy a tailored loyalty program that resonates on a deeper level with consumers, thereby securing not just a sale, but a loyal advocate for your brand

Main Conference Day 2, Thursday, 15th May

10:30 AM The Real Talk: Shifting from shiny experiments to a scalable strategy - Should businesses pump the brakes on AI’s progress or is there a need for speed? How do you cut through the hype and make sense of all the tech-babble?