She is responsible for defining and driving expansion strategies & growth plans for adidas eCommerce in SEA to become the premium shopping destination by implementing an Omnichannel & Consumer centric approach. In this role, she is managing this channel end to end from site operations, merchandising, marketing, fulfillment, customer service and vendor management. Defining the SEA eCom go-to market plans, targets and key KPIs is one of my various responsibilities. Some of her key achievements include successfully changed the business model for all 5 SEA countries within the target timeline which allows more flexibility to manage the merchandising and inventory level, and translate into a higher and faster growth rate for the business; Set a new business process across internal key functions from Retail operations, Merchandising, Finance, Warehouse management and logistics to facilitate the success of B2C eCom concept; Lead the launch of first Omnichannel concept for SEA market – the only region to meet the target timeline and Streamline and automate the content sourcing and management system (CMS) utilizing API which result in resource saving and higher operation efficiency.
Check out the incredible speaker line-up to see who will be joining Anne.