Eileen Goh is the Chief Creative Officer of DMK, a ladies' fashion footwear and accessories brand, and a second-generation leader of the family business. Recognized as a Prestige 40 Under 40 2025 honouree, she spearheaded DMK’s rebranding in 2020, redefining the brand's mission to blend style with social impact. Under her leadership, DMK has been spotlighted in Harvard Business Review, The Straits Times, Tatler, and other international publications. Beyond fashion, Eileen champions women’s empowerment, mental health advocacy, and community impact through DMK’s CSR initiatives. Guided by her belief that fashion can be a force for good, she is committed to building a brand that not only helps women look good but also inspires them to feel good and do good.