Aditya Birla Fashion and Retail Limited is part of the leading Indian conglomerate, The Aditya Birla Group, with a portfolio of 25+ of India’s popular apparel brands across market segments from value to luxury and a topline of about USD 2 billion. ABFRL is also embarking on a significant Direct-to-Consumer play to build a portfolio of new-age brands across fashion, beauty and other lifestyle segments. The Company is bolstering its digital capabilities by scaling up its eCommerce and data analytics capabilities to build an integrated portfolio of digital assets to provide an immersive customer experience, deepen consumer connect of its brands and expand its portfolio into emerging consumer segments. Praveen Shrikhande is the Chief Digital & Information Officer (CDIO) at Aditya Birla Fashion and Retail Limited. He drives various strategic digital and technology transformation initiatives across the organization, which include developing e-commerce and customer engagement platforms, deploying AI/ ML and Analytics solutions, implementing Enterprise IT applications like ERP, SCM, Point-of-Sale, etc and managing IT infrastructure, Information Security and Data Privacy. Prior to joining ABFRL, he was the Joint President – IT at Aditya Birla Group, where he spearheaded group-wide initiatives on strategic partner engagement, technology transformation and information security. Earlier, he has led Technology Operations in the Business Process Outsourcing and Cable Television industry with companies like Sutherland Global Services, WNS Global Services, Asianet and Hathway Cable & Datacom He holds a B Tech in Computer Science & Engineering from IIT Bombay and an MBA from IIM Bangalore.