A practical masterclass on how modern loyalty programmes evolve into platforms that drive engagement, retention, and new revenue.

What You’ll Learn:

• The modern loyalty engine — 3M, HACC, ROMA frameworks, and how they generate measurable lift

• Programme → Platform — Designing the rails: identity, currency, data, governance

• Where you can extend — How to move into payments, travel, insurance, or eCommerce when it fits your brand

• Owning the customer relationship — Reducing friction, retaining data, and building trust

• Enterprise value creation — When to partner, when to build, and how platforms unlock new business units

A concise, strategic session for anyone moving from “running a programme” to building a loyalty-led ecosystem.