Arvin Tang | eTail Asia

Main Conference Day 2, Wednesday, 25th March 2026

11:50 AM Leadership Exchange: Personalisation vs. Performance – Finding the sweet spot between scale, effort, and ROI - How to balance personalization at scale with broader messaging that resonates across larger audiences

Sometimes personalization delivers great results, and other times it’s just more effort for diminishing returns. How do you find the

right balance? And what data sources should brands tap into for effective personalization, especially when first-party data may be

limited?

This session explores how retailers can maximize impact by aligning personalization efforts with real business outcomes, optimizing messaging across segments, and using the right data sources without falling into the trap of ‘personalization for personalization’s sake’.

3:40 PM All Star Panel: Beyond the big influencer - How to activate bloggers and micro-KOLs at scale for impactful, collaborative campaigns

Explore how brands are building successful multi-creator strategies from selecting the right KOLs to using the right discovery platforms, tools, or agencies along with real case studies of campaigns that drove results both online and offline.

What’s the process of selecting bloggers or KOLs?
Which platforms or services are brands using to find them? Is it agency-driven only?
And what successful cases have we seen?