Day 1 - Wednesday 4th March 2020
Wednesday, March 4th, 2020
Is your business future focused and looking to implement fully automated cashless payment, optimise physical spaces for engagement and conversion or consider experiential retail, augmented with contextual digital content? Learn how these elements come to life in China’s retail scene every day, and how you can apply these effective strategies to your company. And enter and succeed in the Chinese market.
Day 2 - Thursday 5th March 2020
Thursday, March 5th, 2020
Braden Shields heads eCommerce Asia Pacific for COS Stores (H&M) group. He comes with more than 10 years of experience heading eCommerce roles in the region for brands like Lululemon. During his keynote, Braden will address on how H&M as a brand managed to accelerate the pace of its global expansion via its eCommerce channel and how it managed to tackle the layer of complexity associated with each market while making sure customer expectations are met:
- How to localise messaging to connect with the audience and motivates them to engage with your brand
- Becoming part of the culture not just exploiting it – How to show local consumers you understand their needs and desires
- How to navigate the nuances of the local language and develop copy that will have the most impact
- How to go about establishing a local marketing presence when entering a new market
- How to put together a data policy that adhers with the local market to align personalisation efforts and market research
- How to manage the multi-channel marketplace in one glance
- A market that has its own specific rules and an even more democratic social media approach, how can you meet the needs of this new, hard-to-please target audience? What do you really need to know?
- With high customer standards and opinions that spread like fire on Chinese social media, how can you get these consumers highly engaged and deeply involved? How can you best harness Chinese social media?
- How can you collaborate and communicate your brand identity with your local partner to curate content that’s best for the Chinese consumer?
- How can you create digital activities that are consistent with your brands DNA while also appealing to Chinese customers?
- How can you integrate feedback from followers and customers into a follow-up strategy to interact with these consumers on a deeper and more emotional level?
- The future – How can you best get ready for ‘New Retail’?