Mahmoud Salahy

Mahmoud is an international leader, with more than 17 years of hands-on experience in the fashion industry across Greater China and Asia Pacific. Over his span of career, he has been paramount for a full turnaround of The North Face business in China, the development of a stronger brand foundation of Timberland in Asia Pacific and for rejuvenating the Tommy Hilfiger brand in Asia. He is currently the global CEO of A Bathing Ape (BAPE), a globally renowned streetwear brand originating from Japan. With a strong focus on expanding BAPE’s footprint, Mahmoud has been instrumental in steering the brand through strategic collaborations, marketing initiatives, and retail innovations that resonate with younger audiences, particularly Gen Z. Mahmoud's deep understanding of fashion, youth culture, and consumer behaviour has helped BAPE continue its legacy as an iconic brand in the streetwear scene.

Join Mahmoud in this keynote as he unveils Bape's journey to becoming an icon of streetwear culture. Learn how the brand has built a loyal community and revitalized its position in the ever-evolving streetwear market.