Annie Urwin

In today's data-driven landscape, optimizing media measurement is not just an advantage—it's a necessity. This keynote session will explore how organisations are combining the power of 1st party data and cutting-edge technologies to achieve greater precision in media performance tracking, measure business outcomes, and understand key business drivers. Attendees will gain actionable insights to transform their media measurement approach, ensuring their media efforts drive maximum impact in a rapidly evolving digital ecosystem.