eTail Asia 2025

May 14 - 15, 2025

Equarius Hotel, Sentosa, Singapore

Niki Middleton

APAC Solutions Director SAP Emarsys

Main Conference Day 1, Wednesday, 14th May

11:10 AM Innovation Spotlight: The Omnichannel Balancing Act — Scaling Direct Without Sacrificing Engagement

As brands scale their direct-to-consumer (DTC) strategies, it’s essential to maintain a seamless customer journey while preserving retail partnerships. In this session, we will explore how conversational commerce drives real-time engagement, and how customer engagement platform powers personalized, data-driven interactions across various channels. We’ll discuss how brands can grow DTC without compromising retail collaborations – where digital and physical channels work in harmony.

Check out the incredible speaker line-up to see who will be joining Niki.

Download The Latest Agenda