eTail Asia 2025

May 14 - 15, 2025

Equarius Hotel, Sentosa, Singapore

Leonard Cheong

Founder & Creative Director Finix Wear

Leonard is the founder and creative director of Finix, an athflow-lifestyle brand from Singapore. Finix seamlessly blends functionality with the everyday comfort and sophistication of contemporary fashion, creating collections that transition effortlessly from the studio to wherever you want to go in life. With a background in Marketing Communications, Leonard left the corporate world to pursue his passion for design. His work is inspired by his multifaceted identity, multicultural heritage, love for travel and discovery and commitment to wellness and personal growth. His collections embody movement, flow and authenticity, reflecting the natural rhythm of life while celebrating individuality and self-expression. A passionate advocate for diversity & inclusion and mental wellness, Leonard channels these values into Finix, empowering individuals to embrace their unique identities and navigate life’s many moments with confidence and ease.

Check out the incredible speaker line-up to see who will be joining Leonard.

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