Alin Dobrea currently leads trade marketing and brand communications across Southeast Asia for Zalora (Asia's #1 online fashion destination). He is also responsible for Zalora Advertising Platform, where he helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences. Prior to joining Zalora, Alin spent most of his career at Marks and Spencer in London, managing brand and marketing campaigns across UK & International markets. Alin graduated from the University of Birmingham and is also a Global Shaper at the World Economic Forum