I’m Pimroge Batpantana, International E-commerce Director at Jaspal Group. I lead digital commerce strategies across Southeast Asia, overseeing the performance of fashion brands in diverse markets like Thailand, Vietnam, Malaysia, and the Philippines. With over a decade of experience, I focus on driving business growth and profitability through strategic initiatives, innovation, and customer-centric execution. I’m passionate about combining technology, creativity, and insight to build scalable, brand-driven e-commerce ecosystems.