eTail Asia 2025

May 14 - 15, 2025

Equarius Hotel, Sentosa, Singapore

Mal Chia

Managing Director Ecom Nation

Main Conference Day 1, Wednesday, 14th May

10:20 AM Experts Talk: Transitioning from "growth at all costs" to profitable growth - How do consumers and leaders in APAC retail envision 2025 and how can retailers balance the dichotomy between the push for growth with maintaining a stable, scalable and sustainable business?

  • What does it mean to grow sustainably? And how can a company successfully shift its focus to long-term profitability?
  • How to manage a fine line between innovation, meeting customer needs and efficiency to ensure profitability
  • What do you see as the greatest challenge to Asian retail in the year ahead? Is this a new challenge vs prior years?
  • Nowadays, we tend to easily derailed by shiny objects symptoms - How do you pick which trend from customer and competitor that's worth to watch and pursue vs not?
  • What is a key investment area or opportunity for retail to thrive in over the next two to five years?

2:30 PM Roundtable 3: Millennials and luxury brands - Bridging traditional opulence with modern expectations

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered

Main Conference Day 2, Thursday, 15th May

9:50 AM The Real Talk: Shifting from shiny experiments to a scalable strategy - Should businesses pump the brakes on AI’s progress or is there a need for speed? How do you cut through the hype and make sense of all the tech-babble?

“It’s frustrating that tech vendors jump on every bandwagon that rolls into town and hype the hell out of it. It happened with the Metaverse and now it’s happening with AI, and the ironic thing is that AI WILL change the face of retail but it will happen in its own way. Forcing it is unnatural and artificial (pun intended).” – Andrew Busby, Redline Retail


  • What applications of AI will have the greatest transformational power, and how will these impact your organisation?
  • To ensure AI experimentation doesn’t go haywire, how does your team strike a balance between innovative curiosity and relevance as well as security? What gen AI may be able to do for you and what it probably can’t? What are the dangerous misconception about Gen AI’s capabilities?
  • Where is gen AI more hype than help?
  • How do you embed them into your day-to-day for efficiency and creativity?
  • How do you simplify your tech stack and get all your data working for you?

Check out the incredible speaker line-up to see who will be joining Mal.

Download The Latest Agenda