Peter Laughton

Peter Laughton is the founder and CEO of Eebz, a digital shelf analytics company helping consumer electronics brands optimise e-commerce performance through AI-driven insights. With a background in gaming and entertainment—including as Head of EA Origin—Peter brings deep expertise in digital strategy. He’s a frequent speaker on AI in retail and digital shelf optimisation, and is passionate about using data to help brands sell more online. Peter is based in Windsor, England.