Vivek Misra

Vivek Misra is a seasoned leader in data and technology-driven marketing, with over 15 years of experience across Asia-Pacific. As Senior Director of Data Partnerships at The Trade Desk, he spearheads strategic alliances across South and Southeast Asia , empowering brands and retailers to unlock growth through data-driven programmatic advertising. Vivek’s expertise spans retail and e-commerce, measurement, CTV, identity, and ecosystem partnerships, helping clients navigate the evolving digital landscape.

Prior to The Trade Desk, Vivek held leadership roles at AnyMind Group, AppNexus, and Accenture, and has deep experience in financial services with DBS Bank. He holds an MBA in Finance and Strategy from IIM Ahmedabad and a B.Tech from IIT Kharagpur. Vivek is passionate about building collaborative ecosystems that drive measurable business impact and innovation in retail media.