Vivek Misra

Senior Director, Data Partnerships The Trade Desk

Vivek Misra is a seasoned leader in data and technology-driven marketing, with over 15 years of experience across Asia-Pacific. As Senior Director of Data Partnerships at The Trade Desk, he spearheads strategic alliances across South and Southeast Asia , empowering brands and retailers to unlock growth through data-driven programmatic advertising. Vivek’s expertise spans retail and e-commerce, measurement, CTV, identity, and ecosystem partnerships, helping clients navigate the evolving digital landscape.

Prior to The Trade Desk, Vivek held leadership roles at AnyMind Group, AppNexus, and Accenture, and has deep experience in financial services with DBS Bank. He holds an MBA in Finance and Strategy from IIM Ahmedabad and a B.Tech from IIT Kharagpur. Vivek is passionate about building collaborative ecosystems that drive measurable business impact and innovation in retail media.

Main Conference Day 1, Wednesday, 14th May

1:30 PM ‘Invite Only’ Lunch and Learn: Retail Data in Southeast Asia - A Conversation with The Trade Desk

Retail media spend is booming across Southeast Asia, and as platforms multiply and consumer journeys grow more fragmented, brands are under pressure to drive more performance, with more precision, across more touchpoints.

Join The Trade Desk for a vibrant discussion exploring the state of retail media and data in SEA, and the real opportunities (and myths) shaping strategy in 2025. This isn't a one-way presentation. Expect discovery, healthy debate, and practical insights from peers.

We'll dive into:

1. Omnichannel in action - how marketers are connecting online, offline and the open internet using retail data

2. Optimisation unlocks - how real-time signals are transforming decisions in a customer's journey

3. Rethinking measurements - achieving full-funnel success in marketing across the retail universe

Check out the incredible speaker line-up to see who will be joining Vivek.

Download The Latest Agenda