Kelferd Hor

Chartered IT Professional, Digital Banking Innovation BCS

Kelferd Hor is a dynamic digital innovation leader with a proven track record of driving business growth and transformation. A UK-certified Chartered IT Professional (CITP) specializing in Portfolio, Programme & Project Management and an Australia Certified Professional (CP) in ICT Project Management, he also holds the Certified Generative AI Specialist (CGAI™) certification.

As Vice President in banking, he spearheads Conversational Banking (Chatbot, Live Chat & Generative AI) and Digital Wealth Management solutions. His contributions earned him the Global Retail Banking Innovations Award 2024 for Highly Acclaimed: Excellence in Digital Wealth Management.

Kelferd is also a speaker at Malaysia and Singapore conferences, sharing insights on AI, digital innovation, and marketing technology. He was recognized as a Top Leader in the Marketing Sector 2023 by MarTech Outlook. He holds a Professional MBA (Entrepreneurship) from UTM, where he received the Academic Excellence Award, and is currently pursuing a Doctorate in Business Administration (DBA). Passionate about knowledge sharing and mentoring, Kelferd contributes to the ASEAN Emerging Leaders Program and serves as an advisory board member for eTail Asia 2025.

Main Conference Day 2, Thursday, 15th May

10:30 AM The Real Talk: Shifting from shiny experiments to a scalable strategy - Should businesses pump the brakes on AI’s progress or is there a need for speed? How do you cut through the hype and make sense of all the tech-babble?

“It’s frustrating that tech vendors jump on every bandwagon that rolls into town and hype the hell out of it. It happened with the Metaverse and now it’s happening with AI, and the ironic thing is that AI WILL change the face of retail but it will happen in its own way. Forcing it is unnatural and artificial (pun intended).” – Andrew Busby, Redline Retail

What applications of AI will have the greatest transformational power, and how will these impact your organisation?
To ensure AI experimentation doesn’t go haywire, how does your team strike a balance between innovative curiosity and relevance as well as security? What gen AI may be able to do for you and what it probably can’t? What are the dangerous misconception about Gen AI’s capabilities?
Where is gen AI more hype than help?
How do you embed them into your day-to-day for efficiency and creativity?
How do you simplify your tech stack and get all your data working for you?

Check out the incredible speaker line-up to see who will be joining Kelferd.

Download The Latest Agenda