Sabine Benoit

Professor of Marketing (Practice) Singapore Management University

Main Conference Day 1, Wednesday, 14th May

12:20 PM Lightening Talk: Bridging the gap – How to navigate the complexities of in-store vs. online retail media for maximum impact

Retail media is a hot topic, but most discussions center around online retail media, driven by digital platforms. However, the majority of purchases still happen in physical stores, where retail media functions very differently. This session will explore the unique challenges and opportunities in in-store retail media, its organizational impact, and how retailers and brands can leverage its full potential.

· A deeper understanding of how in-store retail media differs from its online counterpart

· Actionable strategies to optimize in-store media investments

· Best practices for aligning internal teams and budgets for greater impact

· Insights into the evolving role of media agencies in in-store retail media

4:40 PM Fire-side Chat: How are retailers leveraging their loyalty 1PD and partnering with other companies to monetise and create greater value (i.e. use of clean rooms)?

Main Conference Day 2, Thursday, 15th May

2:40 PM Fire-side Chat: AB testing, gamification, dynamic pricing – How to identify and implement unconventional, low-cost methods to acquire and retain customers, drive user engagement, and increase revenue for accelerated business growth

Check out the incredible speaker line-up to see who will be joining Sabine.

Download The Latest Agenda