Frederic Chery

Main Conference Day 2, Thursday, 15th May

9:35 AM Marketing Leaders Exchange: As business growth drivers, how can marketing leaders achieve a balance between harnessing emerging technologies while minimising the potential harms they bring and use the opportunities for growth, yet protect customers?

Like any new technology, the “potential” of a new tech can overshadow its practicality.
How can you evaluate where efficiency and quality bottlenecks exist, and then map back to your underlying tech stack?
How can you build a strong business case and quantify returns to implement a tech which might take years to realise return?
What do you think of first mover advantage when developing new tech? Is it wise to be at the forefront or following suit when it’s proven to work

4:40 PM Overall Outlook – eTail Wrap Up: What will the next 5 years bring to the retail industry in Asia and how can you best prepare?

Our final session at the 2025 edition of the eTail Asia Summit will be designed by you. Throughout the two days, post a question regarding the biggest challenge you are currently facing to ensure it is addressed at the conference, and the most popular topics will be chosen by the audience for our panel of experts to provide insights on; make the most of this unique opportunity to shape the agenda yourself.

eTail Asia 2025

Main Conference Day 2, Thursday, 15th May

9:35 AM Marketing Leaders Exchange: As business growth drivers, how can marketing leaders achieve a balance between harnessing emerging technologies while minimising the potential harms they bring and use the opportunities for growth, yet protect customers?

4:40 PM Overall Outlook – eTail Wrap Up: What will the next 5 years bring to the retail industry in Asia and how can you best prepare?