Gail Schwartz

Retail media is a hot topic, but most discussions center around online retail media, driven by digital platforms. However, the majority of purchases still happen in physical stores, where retail media functions very differently. This session will explore the unique challenges and opportunities in in-store retail media, its organizational impact, and how retailers and brands can leverage its full potential.

·        A deeper understanding of how in-store retail media differs from its online counterpart

·        Actionable strategies to optimize in-store media investments

·        Best practices for aligning internal teams and budgets for greater impact

·        Insights into the evolving role of media agencies in in-store retail media