Jason Ong

Jason Ong's career in customer loyalty spans over 20 years having managed 6 large scale loyalty programmes. As a CRM practitioner, Jason enjoys drawing insights from customer data to guide business decisions and directions. He currently heads Eu Yan Sang Singapore's CRM department responsible for the Eu Rewards loyalty programme and data analytics as well as strategic partnership. Jason enjoys observing and spotting trends. He notes that the CRM function will become a central function in many companies in the years to come as companies are increasingly harnessing data that they have to drive growth.