Jason Ong

Head of Customer Relations
Eu Yan Sang

Jason Ong's career in customer loyalty spans over 20 years having managed 6 large scale loyalty programmes. As a CRM practitioner, Jason enjoys drawing insights from customer data to guide business decisions and directions. He currently heads Eu Yan Sang Singapore's CRM department responsible for the Eu Rewards loyalty programme and data analytics as well as strategic partnership. Jason enjoys observing and spotting trends. He notes that the CRM function will become a central function in many companies in the years to come as companies are increasingly harnessing data that they have to drive growth.

Check out the incredible speaker line-up to see who will be joining Jason.

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Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

10:50 AM Lightening Talk: Completely connected – How to build a powerhouse of experience-driven retail

- How can you offer your consumers experiences they simply can’t get online to bolster your digital strategy

- How can you encourage shoppers to try out your products in energetic, spirited, and, importantly, personalized fashion

- How can you use in-store tech to analyse shopper behaviour and recommend the best products

- How can you use data collected when shoppers are using the in-store equipment to better tailor the experience the next time they come in

- How can you use app in-store to bridge the online offline experience and boost the path to future purchases

- How malls are going to evolve considering the changes on customer behaviour and technology