For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion.
Although promotion may be the easiest part of the marketing equation to understand, there are many other ways to integrate influencer marketing strategies into your brand’s campaigns. Hear from Roger the CEO of Clozette, Asia's leading social community for women that delivers the hottest news and latest community trends in fashion, beauty & lifestyle. in this interactive session, where he will cover:
-The power of social influence and third party endorsement on online shopping – How can you best use their ability to create buzz and encourage spend?
-Talk the talk, walk the wall - How can you build a human brand through influencer marketing that reaches your expanded audience, the millennials?
-Influencer dangers – What are the potential pitfalls you should look out for?
-How to turn ordinary customers into fans, advocates, and influencers
-How to get your customers to create content that helps influence people to buy
Roger Yuen
Founder & CEO
Clozette