eTail Asia 2020

04 - 06 August, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

eTail Asia Main Conference Day 2 – Thursday, 7th March 2019

8:30 am - 8:50 am Conference Registration & Networking Breakfast

8:50 am - 8:55 am Welcome Address

Suhana Begum, Conference Director, eTail Asia

8:55 am - 9:00 am Chairperson’s Opening Remarks

Mike Ghasemi, Founder & Chief Analyst at Mike Ghasemi Research

Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Big Ideas Keynote

9:00 am - 9:30 am Opening Keynote: Asia’s King of Martial Arts – How to embrace and engage an audience at scale

-          Building effective video content to engage NextGen consumer groups
-          Managing influencers and celebrity endorsements effectively to be a vast channel to larger coverage
-          Transferring real brand values to resonate with your audience and create a greater following
-          Investing and integrating the best returning technology enablers: Mobile, OTT platforms & VR
Hari Vijayarajan, Chief Commercial Officer at ONE Championship

Hari Vijayarajan

Chief Commercial Officer
ONE Championship

Future Retail in the Age of Amazon

9:30 am - 9:50 am Keynote Case Study: Crocs and the new retail environment – How the brand managed to have a great come back in this digitalised ear

Retail is in  transition, and  today’s market conditions for adopting innovation and re-evaluating traditional profit models or  partnerships, combined with a strong economic outlook, couldn’t be better. Enrico leads the retail operations in Asia for Crocs where he aligns the more than 1000 franchising stores worldwide to the brand standards, sharing best practices and developing new training materials. Listen to Enrico shed light on how Crocs managed to gain double digit growth online, despite the retail store closings in Asia:
 
-          The Crocs' positive momentum
-          New products launch
-          Croc’s product centric to customer centric strategy
-          How Crocs see the future or retail        
Enrico Baldo, Retail Director APAC at Crocs

Enrico Baldo

Retail Director APAC
Crocs

eCommerce will account for 31.4 per cent of total Asia-Pacific retail spending by 2020 and the future retail landscape will force a fundamental change in the way Asian companies are structured, managed and do business.  This keynote panel of experts will share their thoughts on what the future will look like and what you need to do to prepare:
-          How can you best tackle customer experience transformation which will win customers’ hearts and minds?
-          Future omni-channel – How can you design, branding, tone of voice, advertising and social media content that’s tied together?
-          M-commerce - What does Google, Samsung and Apple’s advancements in mobile payment technology mean for future retail?
-          Voice search - How will customers find products when they no longer have to visit a website?
-          Convenience and increased fulfilment options – How will automatisation in warehouses with the use of autonomous vehicles and robots help meet customer expectations?
-          Augmented reality – Is 2019 the year augmented finally becomes a reality?
-          Emerging market potential – How will Asia shape the eCommerce landscape in the years to come?
Mike Ghasemi, Founder & Chief Analyst at Mike Ghasemi Research

Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Roger Yuen, Founder & CEO at Clozette

Roger Yuen

Founder & CEO
Clozette

Candice Ong, Chief Commercial Officer at ShopBack

Candice Ong

Chief Commercial Officer
ShopBack

Wook Kwon, Regional Head of eCommerce User Experience at Levi Strauss & Co.

Wook Kwon

Regional Head of eCommerce User Experience
Levi Strauss & Co.

Arun Kumar, Head Of Digital Marketing at Carousell

Arun Kumar

Head Of Digital Marketing
Carousell

Charmaine Chua, Head of Product at Love Bonito

Charmaine Chua

Head of Product
Love Bonito

Warren Hayashi, President Asia-Pacific at Adyen

Warren Hayashi

President Asia-Pacific
Adyen

10:30 am - 11:10 am Morning Networking Break

Navigating The New Era Of CX

11:10 am - 11:30 am Fire-side Chat: How BigPay uses customer insights and automation to increase customer happiness

David Bochsler, Managing Director at Leanplum

David Bochsler

Managing Director
Leanplum

Jonathan Nyst, Head of Marketing at BigPay

Jonathan Nyst

Head of Marketing
BigPay

11:30 am - 12:00 pm Keynote Case Study: Baskin-Robbins unified commerce journey – What happens when Pixels collide with Bricks & Mortar?

It’s no secret that customer experience is becoming a key brand differentiator, over price and product. But as retailers increase their selling channels to boost sales, the challenge of creating a consistently enjoyable experience becomes greater. Ben Flintoff has been with Baskin-Robbins for over five years and has spent the last two and a half years as National Operations Manager for the Australian arm of the ice cream chain. Flintoff has a combined 15 years of retail experience, working for other food chains including Noodle Box. Listen to Ben share his insights on:
 
-          How to re-design your team for unified commerce
-          How to leverage your brand heritage to open a new channel of customers
-          How to implement a 3rd Party Aggregator experience that is integrated with a physical store network
-          How to see a single view of the customer by channelling product category rather than target market             
Ben Flintoff, General Manager at Baskin-Robbins Australia

Ben Flintoff

General Manager
Baskin-Robbins Australia

Hyper-Personalisation in Retail

11:50 am - 12:10 pm Keynote Client Case Study: Search Engines: Past, Present, and Future - How investing in digital commerce search today solves problems tomorrow

In online retail, hyper-personalization continues to be a demand from customers. Customers demand that brands and sites are
hearing, understanding, respecting, remembering, and prescribing the next best action. Combining deep user analytics with search
engine technology creates a scalable foundation for hyper-personalized online search and retail which solves problems today and
prepares your company for new technological challenges in the future. This session will review the challenges of a company’s
evaluation, their ability to determine success through A/B testing, and a calculated gamble to deploy new technology days before
Black Friday, knowing that the potential reward was worth the risk. Their journey sets their foundation to be successful with hyperpersonalization,
using every datapoint possible to drive customer experience and revenue.
William Tseng, Regional Director of Sales Engineering at Lucidworks

William Tseng

Regional Director of Sales Engineering
Lucidworks

12:10 pm - 1:10 pm Networking Lunch

12:10 pm - 1:10 pm Akamai Private eTail Asia 2019 Lunch & Learn Workshop

Putting Your Customers Front and Center

Chairman: Manoj Aravindakshan, Director, On Target Media & Marketing Services

TRACK A: Digital Marketing | Mastering Metrics, Testing and User Experience

1:10 pm - 1:50 pm All star panel: Perfecting the customer journey – How to deliver a great customer experience through KPIs and testing
According to recent research, by the year 2020, customer experience will overtake price and product as the key brand differentiator. With this in mind, it’s no surprise that businesses are increasingly investing in customer experience to attract, engage, and retain customers. As companies allocate large chunks of their budgets to improving customer experience initiatives, they need a way to measure the results of their efforts. In this session, our speakers will shed light on:
 
-          How to identify the main components of your customer journey mapping
-          Just how fragmented is the customer journey, and what KPIs should you use to measure consumer engagement and conversions?
-          Do we know when the customer journey starts and ends? How to effectively measure this and enhance the experience
How to create relevant, meaningful and connected experiences that lead to conversions and long-term loyalty
Avis Easteal, Regional Head Of Consumer at Luxasia

Avis Easteal

Regional Head Of Consumer
Luxasia

Mahip Dwivedi, Head of Mobile Marketing at Flipkart

Mahip Dwivedi

Head of Mobile Marketing
Flipkart

Manoj Aravindakshan, Director at On Target Media & Marketing Services

Manoj Aravindakshan

Director
On Target Media & Marketing Services

Poonpat Wattanavinit, aCommerce Regional Director of Product at aCommerce

Poonpat Wattanavinit

aCommerce Regional Director of Product
aCommerce

Graham Brown, Podcast Host at Asia Tech Podcast

Graham Brown

Podcast Host
Asia Tech Podcast

TRACK A: Digital Marketing | Mastering Metrics, Testing and User Experience

1:50 pm - 2:10 pm Presentation: Surviving the Millennial shopper – How to cater to the aspirational mindset of consumers tomorrow to win today
Vinyl, printed books are on the rise and physical retail is picking up as millennials search for authentic experiences.
In this short session we investigate how retailers can cater to the aspirational mindset of consumers tomorrow to win today.
We will look at various options for successful omni-channel retail, how to answer the marketplace opportunity and create the intimacy of the people-to-people connection across online and offline.

Rune Sølvsteen, Senior Partner Commerce Asia at Ogilvy

Rune Sølvsteen

Senior Partner Commerce Asia
Ogilvy

TRACK A: Digital Marketing | Mastering Metrics, Testing and User Experience

2:10 pm - 2:40 pm All star panel: Trends and spends – Where are marketers splashing the cash and how can you use metrics and measurements to prove ROI and become a champion?
Juliana Chu, Digital Marketing Director, APAC at Kimberly Clark

Juliana Chu

Digital Marketing Director, APAC
Kimberly Clark

Shreyansh Modi, Head of Affiliate Marketing & Alliances at Flipkart

Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

Thanawat Malabuppha, CEO and Co-Founder at Priceza

Thanawat Malabuppha

CEO and Co-Founder
Priceza

TRACK A: Digital Marketing | Mastering Metrics, Testing and User Experience

2:40 pm - 3:10 pm All star panel: Trends and spends – Where are marketers splashing the cash and how can you use metrics and measurements to prove ROI and become a champion?
Just 8% of marketers see themselves as “very successful” when it comes to measuring the return on investment of their content marketing. Let that sink in for a moment. ROI can mean the difference between a profitable campaign and a money pit. 
Our panel of speakers will examine:

-What methodologies and frameworks can be used for analyzing and benchmarking your overall marketing spend?
-What are the key metrics to consider while measuring your digital marketing ROI?
-High performing channels – Where should you allocate your marketing and technology spend to get the best return from your investment?
-How much should your content marketing really cost?  How can you identify the internal, external and the hidden costs of content creation to quantify the true investment value?
-How can you capture the total spend on content across the different functions internally?
-How can you identify the internal, external and the hidden costs of content creation to quantify the true investment value?
-What methodologies and frameworks can be used for analyzing and benchmarking your content spend?
Kyriakos Zannikos, CEO & Founder at ECHO Commerce & Digital Commerce Intelligence

Kyriakos Zannikos

CEO & Founder
ECHO Commerce & Digital Commerce Intelligence

Juliana Chu, Digital Marketing Director, APAC at Kimberly Clark

Juliana Chu

Digital Marketing Director, APAC
Kimberly Clark

Shreyansh Modi, Head of Affiliate Marketing & Alliances at Flipkart

Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

Thanawat Malabuppha, CEO and Co-Founder at Priceza

Thanawat Malabuppha

CEO and Co-Founder
Priceza

Fui-Yu Choong, CEO & Co-Founder at Kaodim

Fui-Yu Choong

CEO & Co-Founder
Kaodim

Chairman:  Lui Tong, COO China & BD Director, StrawberryNET Cosmetics

TRACK B: eCommerce | Driving Revenue and Growth

1:10 pm - 1:30 pm Case Study Presentation: Managing channel conflict - How eCommerce and retail can co-exist
As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?
 
Our speaker here will address:
 
-          How to adapt to the changing needs of the consumer
-          How to deliver a consistent experience
-          How to understand customers and build loyalty using data
-          How to nurture partnerships with retailers
Amit Thard, eCommerce Leader SEA, Stanley at Black & Decker

Amit Thard

eCommerce Leader SEA, Stanley
Black & Decker

Luxury eCommerce calls for a different approach, one that takes into consideration the disparity between luxury and conventional mass-retailing strategies in the eCommerce market, their target audience and consumer behavior, and the technical solutions that are fully equipped for launching a luxury eCommerce. The speakers on this session will address: 
-The challenges luxury eCommerce websites face in online retailing
-The latest eCommerce trends for luxury brands
-eCommerce strategies that are suitable for selling luxury products online
-The best-performing eCommerce platform for luxury brands
Sonja Prokopec, Associate Director Center of Excellence in Luxury at Arts & Culture APA, ESSEC Business School

Sonja Prokopec

Associate Director Center of Excellence in Luxury
Arts & Culture APA, ESSEC Business School

Mazen Kurdy, Founder & CEO at Stylemyle

Mazen Kurdy

Founder & CEO
Stylemyle

Cheong Chia Chou, CEO at 11street.my

Cheong Chia Chou

CEO
11street.my

Satya Tammareddy, Head of New Business Sales, SEA & HK at Stripe

Satya Tammareddy

Head of New Business Sales, SEA & HK
Stripe

Jayme Tan, Head of Bags Vertical & Business Operations at Style Theory

Jayme Tan

Head of Bags Vertical & Business Operations
Style Theory

TRACK B: eCommerce | Driving Revenue and Growth

2:00 pm - 2:20 pm Presentation: Foreign Worker Quota Cuts - How to leverage cashless payments, self-service and food delivery solutions to build efficiency, productivity and unlock new sources of revenue
Consumer expectations today are higher than ever. Reducing user churn before and after the payment process can result in improvements to your revenue.

Join our speaker in this session to discover UX best practices to boost payment conversion and future-proof your checkout experience. In this presentation you will learn:

-What are the latest trends and various range of payment methods in the eCommerce market?
-mPOS - Is mobile point of sale the future of eCommerce?
-How to integrate good mobile payments both offline and online
-How to resolve vulnerabilities in payment processing
-What is the impact of Gen Z on eCommerce payments and how can you best adapt your payment strategy
Aik Phong Ng, Managing Director at Fave

Aik Phong Ng

Managing Director
Fave

TRACK B: eCommerce | Driving Revenue and Growth

2:20 pm - 2:40 pm Case Study Presentation: How to write and promote a return policy customers love
If you run an e-commerce store, it’s important that you have a well-drafted Terms and Conditions agreement linked throughout your store.

Terms and Conditions agreements can help legally protect you as well as set out the rules that you and your customers will follow, limit your liability in the event that your product fails, and cover what to do if any legal conflicts arise.

Mestrae is Asia’s first and only interchangeable heels brand, providing the region stylish shoes that can be converted from heels to flats, or vice versa, in just a few seconds. Founder & CEO Christine Pamela and Choo Dee Wei, partner of DNFN, will share insights on how why a great ecommerce returns policy is a must-have for any organisation.

-eCommerce overview - growth and challenges if you are based in Asia 
-Pros and cons of Returns Policies
-Business Consideration and Policy Writing 
-Types of Legal Engagements on e-commerce platforms

Christine Pamela Chandrakasan, CEO & Founder at Mestrae

Christine Pamela Chandrakasan

CEO & Founder
Mestrae

Choo Dee Wei, Partner at Dee, Netto, Fatimah & Ng

Choo Dee Wei

Partner
Dee, Netto, Fatimah & Ng

Track C: IGNITE COUNTRY CLINICS | China

1:10 pm - 2:40 pm Synergy Workshop: How have Alibaba and Tencent grown to dominate the Chinese eCommerce market and what does it mean for the future of the market?
China’s eCommerce market is estimated to grow to over US$1 trillion dollars by 2018, with the potential of becoming even bigger than the combined markets of the US, Britain, Japan, Germany and France. Driving this growth is eCommerce juggernaut Alibaba, with services offering today’s time-starved consumer total emancipation from the nightmares of traditional shopping. Meanwhile Tencent, together with China’s second largest retailer JD.com, will invest a combined US$863 million in cash in online fashion retailer Vipshop. The deal signals Tencent’s determination to push more aggressively into the retailing sector and compete directly with Alibaba
Don’t miss this in-depth workshop led by David, who is Digital Excellence Lead for SIRS-NYP, senior business consultant, curriculum developer and lecturer for Alibaba, Amazon, Tencent and Lazada, as he examines:
-The emerging OMO (Online Merge Offline) trend of Alibaba –Just Walkout Technology from Amazon Go and Alibaba HeMa Supermarket
-Will Tencents investment into more retailers be a challenge for Alibaba’s business?
-Different products for different Markets - how can you tailor the same product for a different market to deliver exactly what the buyer wants?
David A Lee, Head of Digital Commerce and National eCommerce Standard  Working Committee at SIRS Singapore Institute of Retail Studies (NYP)

David A Lee

Head of Digital Commerce and National eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)

Synergy Workshop: Blockchain and eCommerce

1:10 pm - 2:40 pm Synergy Workshop: How to use brand partnerships to encourage an increase in sales?
Using data-led insights to create new partnerships and revenue streams is a major disruption of the status quo.
 
Alin Dobrea currently leads brand partnerships and trade marketing across Southeast Asia for ZALORA (Asia's #1 online fashion destination). He is also responsible for ZALORA Advertising Platform, where he helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences. Join Alin in this high level boardroom discussion to explore proactive approaches to create a competitive advantage.

Alin Dobrea, Regional Head of Brand Partnerships at Zalora

Alin Dobrea

Regional Head of Brand Partnerships
Zalora

2:40 pm - 3:00 pm Afternoon Networking Break

Putting Your Customers Front and Center

Chairman: Manoj Aravindakshan, Director, On Target Media & Marketing Services

TRACK A: Digital Marketing | Customer Acquisition and Optimisation

3:00 pm - 3:40 pm Revolution Case Study: Under the influence – How to design an influencer strategy that ties back to your brand promise
For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion.

Although promotion may be the easiest part of the marketing equation to understand, there are many other ways to integrate influencer marketing strategies into your brand’s campaigns. Hear from Roger the CEO of Clozette, Asia's leading social community for women that delivers the hottest news and latest community trends in fashion, beauty & lifestyle.  in this interactive session, where he will cover:

-The power of social influence and third party endorsement on online shopping – How can you best use their ability to create buzz and encourage spend?
-Talk the talk, walk the wall - How can you build a human brand through influencer marketing that reaches your expanded audience, the millennials?
-Influencer dangers – What are the potential pitfalls you should look out for?
-How to turn ordinary customers into fans, advocates, and influencers
-How to get your customers to create content that helps influence people to buy
Roger Yuen, Founder & CEO at Clozette

Roger Yuen

Founder & CEO
Clozette

TRACK A: Digital Marketing | Customer Acquisition and Optimisation

3:40 pm - 4:00 pm Presentation: It’s a search driven world – How to create interactive stories and shoppable content for your brand that converts
A point of differentiation for your business is the story you tell about your products. By curating content and best uses of products, inform the customers from engagement to purchase. 

As a banker in his past life, David made a radical change and decided to build iPrice Group, a leading retail shopping meta search engine in Southeast Asia. He aims high - to bring transparency, convenience and trust to whole SEA market and move local consumers to online shopping. Join Davis as he shares: 

-How to convince consumers that are not buying goods and services but stories and magic instead 
-How to use videos, articles, images, etc. to provide purchasing opportunities 
-How to allow consumers to either add products to cart directly from what they are viewing, or be taken to a product page and continue to shop from there
-How to satisfy the immediate purchasing desire that content creates in the heart of your readers
David Chmelar, Co-founder & CEO at iPrice group

David Chmelar

Co-founder & CEO
iPrice group

TRACK A: Digital Marketing | Customer Acquisition and Optimisation

4:00 pm - 4:30 pm All-Star Panel: Standing out to survive - How can you use visual commerce to drive higher online conversion, increase average order value, and boost online engagement?
The old saying “A picture is worth a thousand words” has never been more true than in 2019. Demand for visual media is rapidly increasing. As a result, companies that use visual commerce can expect to see more engagement than those who don’t use high-quality images in their in their digital marketing campaigns.
Join our expert speakers who will shed light on:

-In an increasingly crowed eCommerce space, how can you visualise your products to your customers to help them in their purchase decisions?
-Content discovery – How can you take the content generated by your customers to incorporate more visual commerce into your store?
-How can you create visually appealing e-mails that are relevant, timely and compelling that resonates with your audience?
-How can you increase the amount of time shoppers spend on your on your eCommerce site?
-Product discovery – How can you better educate your followers about your products to increase conversion rates?
Kyriakos Zannikos, CEO & Founder at ECHO Commerce & Digital Commerce Intelligence

Kyriakos Zannikos

CEO & Founder
ECHO Commerce & Digital Commerce Intelligence

Roger Yuen, Founder & CEO at Clozette

Roger Yuen

Founder & CEO
Clozette

Michael Ryan Chan, Chief Content Officer at ShopJJ

Michael Ryan Chan

Chief Content Officer
ShopJJ

Jasper Knoben, E-Commerce & New Business Development Lead, APAC at Philips

Jasper Knoben

E-Commerce & New Business Development Lead, APAC
Philips

Dheeraj Arora, VP eCommerce, Modern Trade & Institutional Business at Hindustan Unilever

Dheeraj Arora

VP eCommerce, Modern Trade & Institutional Business
Hindustan Unilever

Anne Jivananta, Senior Manager, SEA eCommerce at Adidas Group

Anne Jivananta

Senior Manager, SEA eCommerce
Adidas Group

Chairman: Jannis Dargel, Director of Operations, Zalora

Track B: eCommerce | Future Logistics and Fulfilment & Retail Transformation Case Study

3:00 pm - 3:40 pm Case Study Revolution: The future of last mile delivery – How to ensure faster deliveries at lower prices and adapt to the rapidly changing world of global shipping
Constantin is the MD of Zalora in the Philippines, Asia's leading online fashion destination with localized eCommerce sites across SEA, and part of Global Fashion Group. Having built eCommerce companies in several regions, Constantin comes with an extensive experience in building teams and processes to scale companies with triple digit annual growth rates.  In this interactive session, join Constantin to discover:
 
-          How to find ‘the sweet spot’ that meets
your customer’s expectations at
a price equal to or lower than their
willingness to pay
-          How to use automation to bring efficiency in logistics and fulfilment
-          The enhancements or the improvements done by last mile delivery partners – what can you leverage from Ninja Van and other upcoming third party vendors?
-          Consumer preference - How to provide the best in class delivery services and options to your customers
-          Same-day delivery – How to combine your existing local   infrastructure with an eCommerce channel to offer same-day delivery on a broad scale
-          The return process – How to create a customer friendly returns policy that encourages loyalty and repeat bookings
Jannis Dargel, Director of Operations at Zalora

Jannis Dargel

Director of Operations
Zalora

Track B: eCommerce | Future Logistics and Fulfilment & Retail Transformation Case Study

3:40 pm - 4:05 pm Fire-side chat: Lessons from Alibaba and JD.com - How will investment in drones and robots reduce delivery times even further and what does this mean for your retail business?
With automated delivery expected to grow by 14.6% in the retail sector alone, according to a report by Grand View Research, this will significantly change the way you do business in the future. More brands will join the ranks of shuttered retailers as consumers reduce their dependency on brick-and-mortar locations, making it imperative to develop a strategy that incorporates the technology now. Our speakers in this panel will examine:
-          Same-day and same-hour delivery: how are robots contributing to increased efficiencies and higher profits for retailers?
-          How can drones help tosmooth out the fulfilment process and increase efficiencies   within your supply chain?
-          What are the main barriers to the proliferation of this technology and what are the major obstacles that remain in making drone delivery mainstream?
-          What are the key criteria to be considered while assessing robots and drones? Are they cost prohibitive?
-          Every package is different: Are robots flexible enough to handle the variable requirements of last mile delivery?
-          Will robots and drones replace your current workforce or will it create more jobs for people in the space of supporting and operating robots?
-          What are the key privacy issues and concerns associated with the use of drones
for home delivery? 
Jannis Dargel, Director of Operations at Zalora

Jannis Dargel

Director of Operations
Zalora

Amartya Guha, Associate Director Supply chain at Flipkart

Amartya Guha

Associate Director Supply chain
Flipkart

Terry Chan, Founder and Chairman at Hong Kong eCommerce Supply Chain Association

Terry Chan

Founder and Chairman
Hong Kong eCommerce Supply Chain Association

Track B: eCommerce | Future Logistics and Fulfilment & Retail Transformation Case Study

4:05 pm - 4:30 pm Case Study Presentation: What I would tell to ToysRUs. - A transformative story of B&M retailer bi.ua, to become #1 toys destination in Ukraine
E-retailers challenged status-quo, B&M retailers had no option but to rethink what they do. A story of experiments, wins and fails to survive in era of new retail. 100% practical case study to show what has worked for bi.us, and how they have shaped their future today to stay competitive. 
The speaker here will address:
-The beginning of new retailing: One roof shopping VS category killer - A story about tough decision moving into single category format.
-In a search of superior customer value proposition - The role of physical stores has dramatically changed, how to find your value proposition that fits customer needs. 
-New store concept to engage customer - Enhancing physical store customer experience for further differentiation 
-Omni-channel transformation - New technologies that create more value for customers
-The future of toys Retailing: game of phones - What's next? How we see the toy store of tomorrow

Vadim Homenko, Partner & Supervisory Board Member at bi.ua

Vadim Homenko

Partner & Supervisory Board Member
bi.ua

Track C: IGNITE COUNTRY CLINICS | SEA & India

3:00 pm - 3:45 pm Synergy Workshop: Unlocking Southeast Asia’s $200B digital opportunity – Where to start and how to guarantee long term success in this young and diverse marketplace
Join Mike Ghasemi and  David Westhead for this deep-dive workshop on the SE Asian marketplace."3.8 million new users will come online each month in Southeast Asia, making it the fastest growing internet region in the world between 2015 and 2020." The internet economy in Southeast Asia is bound to see exponential growth. But just how large is it forecasted to be?
 
Mike is one of APAC’s most respected retail and hospitality industry futurists, analyzing trends and the use of emerging technologies to digitally transform organizations.
 
During this 90 minute deep-dive workshop Mike will talk you through:
 
-          What are the prominent challenges to the development of eCommerce for retailers in SEA?
-          With a population half the size of China, how can you prosper in this $88 billion market?
-          How have the eCommerce giants Alibaba, Amazon and eBay shaken up the Southeast Asian eCommerce landscape?
-          How critical it is for the South East Asian companies to transform in this space in the next coming years?
-          Consumer preferences: How can you access the different consumer behaviours across the regions to craft an eCommerce strategy specific to each markets?
Mike Ghasemi, Founder & Chief Analyst at Mike Ghasemi Research

Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Andrew Hong San Djie, Country Director at Schnellmedia Asia & Committee Thai e-commerce Association

Andrew Hong San Djie

Country Director
Schnellmedia Asia & Committee Thai e-commerce Association

Track C: IGNITE COUNTRY CLINICS | SEA & India

3:45 pm - 4:30 pm Synergy Workshop: Unlocking the potential – How to enter and obtain long term success in India’s $38.5 billion eCommerce market
Join Rakesh Sharma for this deep-dive workshop on the Indian marketplace. By 2026, Morgan Stanley expects India to have 475 million online shoppers, up from 60 million in 2016. The Indian eCommerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest eCommerce market in the world by 2034. Technology enabled innovations like digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements will likely support the growth in the sector. With the increase in the number of electronic payment gateways and mobile wallets, it is expected that by the year 2020, cashless transaction will constitute 55 per cent of the online sales. 

Rakesh will address:
-How are the leading giants Flipkart, Walmart and Amazon contributing to this growth and how can you break your way and prosper in this upcoming eCommerce giant?
-Digital transformation in India: How sustainable, scalable or cost effective this is and what does the future hold?
-How are Indian retailers embracing social channels to be on the top of agenda to market online?
Rakesh Sharma, Business Head for Stores and Omnichannel at METRO Cash & Carry India

Rakesh Sharma

Business Head for Stores and Omnichannel
METRO Cash & Carry India

Track D: Synergy Workshop | Women in eTail Networking

3:00 pm - 3:45 pm Creative Boardroom: Blockchain and eCommerce – How can distributed ledger technology solve the problems the etail industry faces?
Referred to as the “engine of the global economy,” blockchain technology is well on its way to becoming the de facto technology for financial transactions worldwide. With the global eCommerce market poised to reach $135 billion by 2023, the adoption of blockchain technology for eCommerce is not only necessary, it is imminent.
In this 45 minutes high-level closed door discussion, join Kyriakos, as he examines:
 
-          How will blockchain transform the e-commerce industry over the next few years?
-          How can blockchain support low cost financial transactions, high security standards, and an overall amazing CX?
-          What’s the role of blockchain in providing a transparent supply chain where consumers can see the order flow of the products they buy?
-          How can blockchain  facilitate  online transactions between buyers and sellers in a frictionless and transparent manner?
 
 


Kyriakos Zannikos, CEO & Founder at ECHO Commerce & Digital Commerce Intelligence

Kyriakos Zannikos

CEO & Founder
ECHO Commerce & Digital Commerce Intelligence

Track D: Synergy Workshop | Women in eTail Networking

3:45 pm - 4:30 pm Creative Boardroom: Ideas incubation session - Creativity meets the future of retail
Future of retail is about creativity and innovation.
Come network and collaborate with your peers across companies and industries to generate creative ideas towards the future of retail.
Facilitated by Dickson Tang, future of work keynote speaker and author of "Leadership for future of work: 9 ways to build career edge over robots with human creativity", this session will be highly hands-on and interactive.
You will get to:
-          learn 4 specific creative idea generation methods towards the future of retail
-          network and collaborate with other retail professionals to map out ideas on future products, services and processes
-          take away with a system to help your teams in the workplace become more creative and open-minded towards the future
Dickson Tang, Keynote speaker, author, Future of work at DicksonLeader.com

Dickson Tang

Keynote speaker, author, Future of work
DicksonLeader.com

4:30 pm - 4:50 pm Afternoon Networking Break

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topic that address your biggest challenges and will make the biggest impact on achieving your 2019 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. (Choose 1 topic – 60mins session)

‘How To’ Roundtables

Table 1

4:50 pm - 5:30 pm Using social proof to explode your brand on every occasion – How to get someone to purchase your product without having them try it first
Pawoot Pongvitayapanu, CEO and Founder at TARAD.com

Pawoot Pongvitayapanu

CEO and Founder
TARAD.com

Table 2

4:50 pm - 5:30 pm Pricing management evolved - How to build an intelligent and consistent pricing strategy and algorithm to sustain the relationship with your client
Thanawat Malabuppha, CEO and Co-Founder at Priceza

Thanawat Malabuppha

CEO and Co-Founder
Priceza

Table 3

4:50 pm - 5:30 pm The paradigm shift in data security and privacy – How to safeguard your eCommerce security to get your customers switch to worry-free online ordering
Mike Ghasemi, Founder & Chief Analyst at Mike Ghasemi Research

Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Table 4

4:50 pm - 5:30 pm Data Privacy Risks of eCommerce - How to prepare, develop and implement preventive steps and remedial actions to minimise your legal risk
Rizwi Wun, Partner & Head of Consumer Brands Industry Group at RHTLaw Taylor Wessing LLP

Rizwi Wun

Partner & Head of Consumer Brands Industry Group
RHTLaw Taylor Wessing LLP

Table 5

4:50 pm - 5:30 pm Ratings and reviews – How to choose the best eCommerce ratings and review strategy to help you gain transparency as well as trustworthiness among your online customer
Mason Choo, eCommerce Development Manager APAC at Philips

Mason Choo

eCommerce Development Manager APAC
Philips

Table 6

4:50 pm - 5:30 pm How to conduct Supply Chain Innovation to win business in the New Retail Era
Terry Chan, Founder and Chairman at Hong Kong eCommerce Supply Chain Association

Terry Chan

Founder and Chairman
Hong Kong eCommerce Supply Chain Association

Table 7

4:50 pm - 5:30 pm Fighting the fraudsters - How to reduce ad fraud in digital advertising
Shreyansh Modi, Head of Affiliate Marketing & Alliances at Flipkart

Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

Table 8

4:50 pm - 5:30 pm Managing returns – How to redefine your strategy to reduce return expenditure and create a transparent return process for your customers
Amartya Guha, Associate Director, Pan India Distribution & Last Mile Fulfilment at Flipkart

Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

5:30 pm - 5:30 pm End of eTail Asia 2019