Day 1 - Wednesday 4th March 2020
Wednesday, March 4th, 2020
The six major markets in Southeast Asia had an estimated 272 million adults with internet access at the end of 2018. Forrester research predicts that this number will contribute to approximately $53 billion in regional B2C sales by 2023 - comprising 6.5% of total retail sales at that time.
- How to tap into an internet-savvy demographic with considerable spending power
- From the lack of a solid regional logistics and payment infrastructure, to the obvious wide range of consumer preferences and cross border concerns – how to succeed in this lucrative market
- What makes the region’s consumers tick – How to best serve the variety of customer preferences across the region
- How to effectively tackle the challenges unique to not just the region, but also the specific countries you are operating in