eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Michael Ryan Chan, Chief Content Officer at ShopJJ

Michael Ryan Chan

Chief Content Officer

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

2:20 PM Creative Boardroom: Building brand equity through conversational commerce – How to redesign your website to support visual and voice search and provide more interactive and engaging experiences

Conversational Commerce can trace its roots all the way back to initial simple email communications. It’s now evolved into live chat, chat bots and messenger based technologies (Facebook). We should learn from these technologies as we move onto the next generation of conversational commerce namely Digital Assistants enabled by natural language processing (Google Assistant and Alexa). The proliferation of digital assistants makes it easier for shoppers to make purchases without setting foot in a brick-and mortar Store – or better yet, without even picking up their mobile device.

Conversational commerce offers businesses an entirely new channel that prioritizes convenience and personalization in a world where consumers demand immediate responses and tailored recommendations. The future is upon us:

- How to use conversational commerce to boost sales and brand loyalty
- How to use messaging services like Facebook Messenger, WhatsApp, iMessage to support customers and add convenience to the sales cycle
- How will voice and visual tech grow in digital marketing?
- How to make voice search, engagement even more convenient and meaningful across each stage of the purchase journey?
- What are the core principles within conversational commerce you need to focus on to best prepare?

Focus Day - Tuesday, 3rd March 2020

Tuesday, March 3rd, 2020

1:05 PM Panel: Prepare your check-list- What questions should you be asking to fully recognise the pros and cons of each initiative?

  • When evaluating new technologies, what are the key areas you should be testing and looking out for?
  • What different technology solutions can help you prosper in a fast changing and competitive environment?
  • How can you establish which technology is best suited to create superior customer experiences?
  • What questions should you ask to fully understand the pros and cons of each solution?