Vadim Homenko is a partner and board member of bi.ua, a leading Omni-channel toy retailer in Ukraine. Being a brick retailer bi.ua has gone through a massive transformation in recent years, to become #1 toy destination both online and offline. Today Company operates 60+ physical stores, and continues to leverage digital capabilities showing 20% LFL sales in 2018. As a board member, Vadim commits to strategy, innovation and organizational design. He was in the center of transformation serving as VP of Sales from 2014 to 2018. He was leading a wide spectrum of projects from store concept development to new order management system integration. Vadim believes that only those retailers who truly understand their customer value proposition can leverage Omni-channel opportunities and ultimately win the race.