eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Sonja Prokopec, Associate Director Center of Excellence in Luxury, Arts, and Culture APA at ESSEC Business School

Sonja Prokopec


Associate Director Center of Excellence in Luxury, Arts, and Culture APA
ESSEC Business School

Check out the incredible speaker line-up to see who will be joining Sonja.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020


2:20 PM All-Star Panel: Luxury in the age of digital Darwinism – How can you transform your businesses for the digital era to enhance customer experience, survive and prosper?

- How can you develop the new competencies that digital requires?
- Luxury 4.0 – How can you create a consistent experience for your customers regardless of the country or channel they are in?
- How can you use big data and advanced analytics to find opportunities to provide services uniquely tailored to each customer and occasion?
- How can you best integrate technology into your physical space to enhance the customer experience and boost brand recognition and loyalty?
- What if Amazon starts to focus on luxury brands? Will it replicate the success and disruption it is bringing in the apparel industry?