eTail Asia Virtual Summit

17 - 19 November, 2020


Roger Yuen, CEO & Founder at Clozette

Roger Yuen

CEO & Founder

Check out the incredible speaker line-up to see who will be joining Roger.

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Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

4:30 PM Case Study Interactive: Consumer generated content – How to harness your understanding of your customer base to fine tune your brand messaging to be in sync with those you are targeting and engaging

Roger is the CEO of Clozette, the leading visual-centric women social network in Asia that delivers the hottest trends and inspiration in fashion, beauty, and style - all by the community. Roger has also helmed executive management positions in the digital media & technology space like SoftBANK Forums, Ziff-Davis, ZDNet and CNet Networks. His specialty is in Asian market entry strategies, enabled by a global network of influential peers who shares his passion for innovation.

Join us in this innovative and interactive format as Roger discuss ways to harness the power of consumer generated content (CSG) as a powerful form of brand advocacy. Takeaways include techniques for:
- Developing hashtags that encourage consumers to post about their experiences with your products
- Designing “wow” moments through online activations, events, packaging elements, and surprises to inspire photography and reviews
- Featuring consumer generated content on your own channels to elevate the voices of those speaking about you