eTail Asia 2024
May 14 - 16, 2024
Equarius Hotel, Sentosa, Singapore
Main Conference Day 2 - 16th May, Thursday
Main Conference Day 2
8:50 am - 9:00 am
Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
9:00 am - 9:10 am
Chairperson Opening Remarks
Charlene Lee -
Director, Global Public Relations,
SHEIN
Next Level Retail: Providing ‘JUST FOR ME’ Experiences
9:10 am - 9:35 am
Retailer Opening Keynote: The Future of eCommerce. Designing for People
Constantine Gavrykov -
Senior Director of Product Design,
Decathlon
Alexandra Popova -
Senior Director - Digital Product,
adidas
The future of eCommerce will be powered by AI, boosted by predictive analytics and solidified by advanced language processing. Explore the customer experience 20 years from now and trace back those game-changing inventions that have emerged already today.
- Accelerating growth in Technological Advancements and much slower rate of Human Adaptability. Which results in adaptability chasm
- Evolution of Modern Retail: from Single Channel (last 100 years) to Unified Commerce (now and next 10 years) to Total Experience (next 20 years)
- The Rise of Synthetic Realities and Digital Identity as means of refraining Authenticity of the World
- Invisible Checkout, thanks to arrival and mass-adoption of NUI (Natural User Interfaces)
- Transparent & Secure Payments, based on Tokenization and Smart Risk Assessment
- Personalized Financing and Financial Inclusion
- Touched upon Digital Fashion and it’s unlock for immediate product availability
- Perfect Last Mile that is possible due to advanced demand analysis, and autonomous, zero-emissions and contextual delivery
Experience 2030 - Immersive Insights into Tomorrow's Experiences
9:35 am - 9:55 am
Keynote: The Obsessive Advantage
Jo Hall -
Investor, Advisor & NED, former Chief Commercial Officer - Toys “R” Us Asia,
Toys "R" Us Asia
Jo Hall
Investor, Advisor & NED, former Chief Commercial Officer - Toys “R” Us AsiaToys "R" Us Asia
9:55 am - 10:25 am
Keynote Panel: The Composable Enterprise – How can you use composable commerce principles to unlock business value and organisational agility?
Scaling for Retail Media Success
10:25 am - 10:55 am
Keynote Panel: Embracing smart partnerships – How can you partner with the right platforms to place targeted advertising within your website, mobile, email, and in-store digital experiences to monetise your digital media ecosystems and customer insights?
Alin Dobrea -
Head of Marketing Strategy & Partnerships,
ZALORA
Andres Mongrue -
Director, Head of Media [Asia Pacific],
HP
Wilson Yanaprasetya -
Co-Founder,
Dagangan
Guillaume Sachet -
Partner & Head, Customer and Strategy Practice,
KPMG
10:55 am - 11:15 am
Morning Networking Coffee Break 1 (20mins)
11:15 am - 11:45 am
Keynote Panel: Closing the loop between digital advertising and actual sales - How to harness the power of retailer first-party data to reach audiences across the entire customer journey
Addressing The Elephant in the Room: CHINA
11:45 am - 12:10 pm
Lightening Talks: Penetrating China's $6 trillion consumer market – How do you localise your systems and tools, adapt to local platforms and preferences, and build strong partnerships within the Chinese retail ecosystem to gain access to this lucrative market?
Mark Sage -
VP Loyalty & Member Experience,
DFS
Michael McCarthy -
Director of Operations And Business Development,
Porcelain
Morning Coffee Break
12:10 pm - 12:30 pm
Morning Networking Coffee Break 2 (20mins)
Succeeding at Social Commerce
12:30 pm - 12:50 pm
Innovation Spotlight: How can you leverage social influencers and platforms as part of your digital strategy to reach new audiences and convert more likes to sales?
Annabelle Lin -
Director of Marketing, South East Asia, Australia & New Zealand,
Clarks
New Kids on the Block
12:50 pm - 1:30 pm
Leaders Talk: How startups & scaleups are bringing on a new dawn of innovation and learnings for the future of commerce. Future gazing, what to look for & how to win.
Sarah Garner -
Founder & CEO,
Retykle
Hari Vijayarajan -
CEO - APAC,
Reebelo
Bertilla Wong -
Co-founder,
The Closet Lover
Sabina Munshi -
Founder & CEO,
Baréskin Singapore
Roana Bianca Brito -
Group Strategy Director,
R/GA
Since 2017, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis on the state of media quality around the globe. Featuring marketers from major brands and agencies in the APAC region, join us as we discuss how to leverage insights and metrics from the report to inform digital advertising campaigns, including retail media networks. This year’s report highlights:
- How Artificial intelligence (AI) is revolutionising the digital ecosystem
- The quality metrics that enable advertisers to strengthen digital media strategies
- The value of consistent, holistic measurement and protection that extends to all channels, including proprietary platforms, the open web and emerging channels
- How attention metrics are becoming a currency for performance and how these metrics can be used to inform and optimize campaign strategies
As retail media networks continue gaining global traction, what avenues await brands and marketers seeking to establish brand awareness and drive performance? Let's delve deep into the key ingredients that fueled the rise of retail media, the third and largest wave in digital advertising, and how CMOs can best navigate the complexities of this evolving channel to drive brand success.
Afternoon Tracks ~In-depth & Interactive~
Track Chair: Simon Hearn, Managing Director, distillery
Track A: Measuring Effectiveness in Digital Marketing
2:30 pm - 2:50 pm Case Study: How we used MMM (Marketing Mix Modelling) to optimize our Marketing investment Neil Lewis - VP of Marketing APAC - Triumph & sloggi, Triumph International
Track A: Measuring Effectiveness in Digital Marketing
2:50 pm - 3:30 pm Ask Me Anything Panel: Martech, adtech & traditional channels. Where will you place your bets to allow marketing effectiveness to win? Kelferd Hor - VP, Squad Lead of Investors Digital Experience, RHB Banking Group Mal Chia - Managing Director, Ecom Nation Nicole Chin - Head of Marketing Technology, CRM & Product Growth, Mindvalley Elton Dsouza - Vice President, Data and Technology, APAC, EssenceMediacom Arvin Tang - Managing Director, AKINIs your marketing tech stack a stack, or a bunch of squiggly lines? What if there were a magical unicorn to help you pull together your tech, and drive better engagement, personalization, and customer experience?
Track A: Measuring Effectiveness in Digital Marketing
3:30 pm - 3:50 pm Case Study: How to revamp your brand metrics in place to supercharge decisions about how and how much to invest in brand building and performance marketing to fortify the financial contributions of both and get them working better together Arvin Tang - Managing Director, AKINNavigating Real Challenges in Today’s Retail Landscape – Part 2
2:30 pm - 2:50 pm Case Study: Optimising payments for growth – In a world where cross-continent payments are part of many people's daily lives, how to adopt an agile payment system that lead to new geographic markets, develop stronger ties to your customers and gain market insights Roel Van Criekinge - SVP Head of Omnichannel Experience & Innovation - Southeast Asia & Mexico, IKEA
Roel Van Criekinge
SVP Head of Omnichannel Experience & Innovation - Southeast Asia & MexicoIKEA
Navigating Real Challenges in Today’s Retail Landscape – Part 2
2:50 pm - 3:30 pm Ask Me Anything Panel: How can you put in place the right infrastructure and localisation strategy for successful international eCommerce growth? Madhu Motwani - VP, eCommerce, Asia Pacific, PVH Corp Andy Mckimmie - Global Head of eCommerce Channel, Blackmores Group Yanhuang Lu - Head of Growth & Intelligence, Castlery Rajesh Grover - Group VP - Digital & Omnichannel, Kanmo Group Prayarana Aryan - Head of Ecommerce, APAC, EssenceMediacom
Navigating Real Challenges in Today’s Retail Landscape – Part 2
3:30 pm - 3:50 pm Case Study: How to drive more direct engagement with your customers, sidestepping aggregators and third-party channels to develop direct-to-consumer eCommerce solutions that will increase your share of ownership and decrease the cost of sale Paulino Moreno - Regional Managing Director – Southeast Asia, 6ixty8ight
3:50 pm - 4:10 pm
Afternoon coffee break (20 mins)
Unfiltered Investor Perspectives on Retail Challenges & Opportunities
4:10 pm - 4:30 pm
VC Panel: VC Perspectives on Retail Technology Innovation
Diyanah Kamarudin -
Chief of Staff,
Neso Brands
Hui Ting Koh -
Managing Partner,
Blueprint VC
Razy Shah -
Head of Growth/Angel Investor,
2Stallions Digital Marketing Agency
This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Our VC speakers will shed light on:
- Discussing what VC’s see as the next big trend in retail and technology
- Exploring the core factors VC’s consider when investing in retail—from top line growth to retention
- Examining why retail investing is less common and which retailers are getting the most VC attention in 2024 and why
Reflect, Review & Rethink
4:30 pm - 5:00 pm
Overall Outlook – eTail Wrap Up: What will the next 5 years bring to the retail industry in Asia and how can you best prepare?
Sandeep Varaganti -
Chief Executive Officer, JioMart,
Reliance Retail
Roy Lan -
Regional Senior Brand Marketing Manager (SEAO),
Samsung Electronics
Sebastian Au -
Head of Ecommerce SAPMENA Region l Luxe,
L’Oreal SAPMENA
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
KFC
Our final session at the 2024 edition of the eTail Asia Summit will be designed by you. Throughout the two days, post a question regarding the biggest challenge you are currently facing to ensure it is addressed at the conference, and the most popular topics will be chosen by the audience for our panel of experts to provide insights on; make the most of this unique opportunity to shape the agenda yourself.
