eTail Asia 2025
May 14 - 15, 2025
Equarius Hotel, Sentosa, Singapore
Main Conference Day 2, Thursday, 15th May
Main Conference Day 2, Thursday, 15th May
9:00 am - 9:05 am
Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
9:05 am - 9:10 am
Chairperson Opening Remarks:
Patricia Malay -
Client Services Director,
Bud
View from the Top
9:10 am - 9:50 am
Opening C-level Insights: Embracing open innovation, mergers and acquisitions, emerging market entry, and green measures – How to swiftly adapt to macroeconomic factors, reshape your strategies responsibly, and create long-term value that benefit both shareholders and society?
Fu Wei Pang -
Group Managing Director,
Mothercare Singapore
Linwood Lin -
Brand Consultant,
Forward Fashion Group
Izlynn Chan -
CEO,
BHG Retail REIT
Adrien Desbaillets -
Chief Executive Officer,
SaladStop Pte Ltd
9:50 am - 10:10 am
CMO Exchange: As business growth drivers, how can marketing leaders achieve a balance between harnessing emerging technologies while minimising the potential harms they bring and use the opportunities for growth, yet protect customers?
Alexander de Leon -
Group Director,
PropertyGuru Group
Dina Alsagoff -
Founder & Chief Digital Marketing Strategist,
The Digital Marketing Therapist
- Like any new technology, the “potential” of a new tech can overshadow its practicality.
- How can you evaluate where efficiency and quality bottlenecks exist, and then map back to your underlying tech stack?
- How can you build a strong business case and quantify returns to implement a tech which might take years to realise return?
- What do you think of first mover advantage when developing new tech? Is it wise to be at the forefront or following suit when it’s proven to work
Love Being Wrong: Mastering The Art of A/B Testing
10:10 am - 10:30 am
Keynote: The beauty of A/B testing - How we have incorporated testing into different areas of the business to make data-driven decisions
Marcela Gutierrez -
Global Head of Digital Analytics & Optimisation, Director,
Fossil
Gen AI, the Good, the Bad, and the Ugly
10:30 am - 11:10 am
The Real Talk: Shifting from shiny experiments to a scalable strategy - Should businesses pump the brakes on AI’s progress or is there a need for speed? How do you cut through the hype and make sense of all the tech-babble?
Gavin Pathross -
Head of Digital and Technology,
HEINEKEN Vietnam
Kelferd Hor -
Chartered IT Professional, Digital Banking Innovation,
RHB Banking Group
Johanna Monange -
Founder & CEO,
Maison 21G
Marcela Gutierrez -
Global Head of Digital Analytics & Optimisation, Director,
Fossil
Manish Arora -
Head of Product & ML Engineering - Growth & CRM,
Coupang
Mal Chia -
Director,
Ecom Nation
“It’s frustrating that tech vendors jump on every bandwagon that rolls into town and hype the hell out of it. It happened with the Metaverse and now it’s happening with AI, and the ironic thing is that AI WILL change the face of retail but it will happen in its own way. Forcing it is unnatural and artificial (pun intended).” – Andrew Busby, Redline Retail
- What applications of AI will have the greatest transformational power, and how will these impact your organisation?
- To ensure AI experimentation doesn’t go haywire, how does your team strike a balance between innovative curiosity and relevance as well as security? What gen AI may be able to do for you and what it probably can’t? What are the dangerous misconception about Gen AI’s capabilities?
- Where is gen AI more hype than help?
- How do you embed them into your day-to-day for efficiency and creativity?
- How do you simplify your tech stack and get all your data working for you?
Future of AI-Generated Content
11:10 am - 11:40 am
Morning Networking Coffee Break (30mins)
11:40 am - 12:00 pm
Innovation Spotlight: Innovation Spotlight: With majority of content likely to be generated by AI in the future, which industries or categories might face backlash, and what does this mean for the future of AI and content marketing? What concerns still exist around these developments?
PUMA’s Journey to Sustainability
12:00 pm - 12:20 pm
Keynote: From second hand new business model to product information and traceability, to standards – How is the sustainability agenda driving change, and what are the new regulations surrounding this?
Anne-Laure Descours -
Chief Sourcing Officer,
Puma
Crafting The Perfect Checkout Experience
12:20 pm - 12:40 pm
Keynote Client Case Study: How to connect your in-store and online sales to keep inventory, payments, and customers in sync so that you can simplify everyday tasks and offer better shopping experiences
Gen Alpha: Shaping the Digital Realm
12:40 pm - 1:00 pm
Fire-Side Chat: How will Gen Alpha change what and how content is consumed, especially amid the rise of Gen AI and how can you evolve your marketing strategies and digital engagement to capture the attention of this new, tech-savvy generation?
Vijaya Kumar Jayaraj -
Head of Retail (ROW - APAC & EMEA),
Razer
Arak Bhokanandh -
Chief Customer Growth Officer - Central & Robinson Department Stores,
Central Group
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
Industry Expert
- How Gen Alpha is redefining shopping beyond social media
- How future retail/buying behaviour are influenced by the youth that game today
Arak Bhokanandh
Chief Customer Growth Officer - Central & Robinson Department StoresCentral Group
Expanding Your Retail Footprint
1:00 pm - 1:20 pm
Lightening Talks with Market Leaders: Hear from the market leaders as they share what cross border expansion opportunities they present and unique customer preferences that you can tap on to get a foothold in these markets
Jason Zhang -
Founder & CEO,
Catlink
Balancing Value & Volume in Grocery Retail
1:20 pm - 1:40 pm
Keynote Interview: How can retail brands leverage customer feedback and insights to optimise product offerings to boost the overall grocery shopping experience in a low-margin, often low-consideration, multi-item environment?
Mizue Arakawa -
Director, Amazon Fresh Japan and Singapore,
Amazon
Pavan Powar -
Head of Strategy and Marketplace,
SariSuki
Dina Alsagoff -
Founder & Chief Digital Marketing Strategist,
The Digital Marketing Therapist
Afternoon Tracks ~In-depth & Interactive~ Achieving Retail Supremacy – Part 2
TRACK A: Next Level Growth Hacking
2:40 pm - 3:00 pm Fire-side Chat: AB testing, gamification, dynamic pricing – How to identify and implement unconventional, low-cost methods to acquire and retain customers, drive user engagement, and increase revenue for accelerated business growth Alexandre Coussy - CRM & Lifecycle Marketing (freelance), Coucou Sabine Benoit - Professor of Marketing (Practice), Singapore Management University
TRACK A: Next Level Growth Hacking
3:00 pm - 3:20 pm Case Study: Demystifying affiliate marketing for profit - Amid tracking changes, understanding new AI updates, and testing new tech partners, how to integrate the right technology into your affiliate programs to streamline workloads, create efficiencies, and drive revenue- How can I make sure my affiliates are actually driving traffic to my website
- How do you improve the take up rate of your affiliate offers among the influencers community?
TRACK A: Next Level Growth Hacking
3:20 pm - 3:40 pm Case Study by Castlery: TBC Gail Schwartz - ecommerce product and UX team Lead, CastleryRetail media is a hot topic, but most discussions center around online retail media, driven by digital platforms. However, the majority of purchases still happen in physical stores, where retail media functions very differently. This session will explore the unique challenges and opportunities in in-store retail media, its organizational impact, and how retailers and brands can leverage its full potential.
· A deeper understanding of how in-store retail media differs from its online counterpart
· Actionable strategies to optimize in-store media investments
· Best practices for aligning internal teams and budgets for greater impact
· Insights into the evolving role of media agencies in in-store retail media
TRACK A: Next Level Growth Hacking
3:40 pm - 4:00 pm Afternoon coffee break (20 mins)TRACK A: Next Level Growth Hacking
4:00 pm - 4:20 pm Case Study: How to strategically expand your customer base to reach and retain high-value users Alexandre Coussy - CRM & Lifecycle Marketing (freelance), CoucouTRACK A: Next Level Growth Hacking
4:20 pm - 4:40 pm Fire-side Chat: Leveraging adaptive pricing models - How can you optimise forecasting and pricing strategies to maximise profitability in volatile markets? Ratiboon Assawajaruwan - Head of Commercial, Central Marketing Group (CMG)
TRACK B: Mastering The Next Competitive Edge
2:40 pm - 3:00 pm Case Study: How to turn your supply chain from just a behind-the-scenes operational necessity to a competitive advantage, standing out not only for what you sell but also for how seamlessly you deliver it to your customer’s doorstepTRACK B: Mastering The Next Competitive Edge
3:00 pm - 3:20 pm Fire-side Chat: Winning on Marketplaces/eTailers - Mastering Content, Share of Voice, and Competitive Edge: Powerful strategies to dominate the digital shelf—from spotting customer trends in real time to securing market share growth Ragini Chilappagari - Head of Ecommerce, Triumph Group, IN & LK
TRACK B: Mastering The Next Competitive Edge
3:20 pm - 3:40 pm Case Study: Innovation and Integration - Pioneering the New Retail market, empowering new economic dimensions, and building an arts and culture business ecosystem Linwood Lin - Brand Consultant, Forward Fashion GroupAs economies strive to recover and tourism rebounds, art and culture emerge as pivotal drivers for innovation and economic resurgence. This topic explores how integrating art and cultural experiences into the fabric of retail creates a new paradigm—'New Retail'—that not only redefines market strategies but also enhances travel destinations.
TRACK B: Mastering The Next Competitive Edge
3:40 pm - 4:00 pm Afternoon coffee break (20 mins)TRACK B: Mastering The Next Competitive Edge
4:00 pm - 4:40 pm Fire-side Chat: Cultivating the next generation of talent - Hear from the retail leaders of tomorrow on the future skillsets required to thrive in today’s digital-first era of shopping Kanokkul Chatchoochaikul - Head of Customer Analytics, Central Retail Jeraldine Saw - Head of Trade Marketing, India & Emerging Asia, Coca Cola- What roles or positions in retail are proving the hardest to fill, and why in your organisation?
- How do you balance the investment for developing people vs buying/recruiting new talent for new digital skills?
- Hiring external talents tends to bring higher budgets vs internal promotion, how do you keep current talents satisfied?
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:40 pm - 3:40 pm Roundtable 1: Intent targeting How do you really leverage intent targeting and use it for actual demand generation?Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 2: Channel Conflict How to navigate the intricate dance between channel partners, distributors and the dynamic world of digital platforms and leverage each channel's strengths to deliver an unparalleled customer experience? Tiffany Tang - Marketing Director Health & Hygiene Msia, Spore, Vietnam, ReckittJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 3: Account based marketing in B2B Digital solutions to innovate your Account-Based marketing strategiesJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 4: AI in B2B Marketing How AI tools and emerging technologies are transforming customer connections and marketing strategiesJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
5mins Transition to Main Ballroom
Shaping Tomorrow's Retail: A Visionary Forecast for the Next Decade
4:45 pm - 5:15 pm
Shaping Tomorrow's Retail: A Visionary Forecast for the Next Decade
Andrew Hill -
Digital Acceleration Senior Director,
The Coca-Cola Company
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
Industry Expert
Our final session at the 2025 edition of the eTail Asia Summit will be designed by you. Throughout the two days, post a question regarding the biggest challenge you are currently facing to ensure it is addressed at the conference, and the most popular topics will be chosen by the audience for our panel of experts to provide insights on; make the most of this unique opportunity to shape the agenda yourself.
