eTail Asia 2024
May 14 - 16, 2024
Equarius Hotel, Sentosa, Singapore
Main Conference Day 1 – 15th May 2024, Wednesday
Main Conference Day 1, Wednesday, 15th May
8:55 am - 9:00 am
Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
9:00 am - 9:05 am
Chairperson Opening Remarks
Charlene Lee -
Director, Global Public Relations,
SHEIN
Undertaking a Radical Transformation of Your Tech Function
9:05 am - 9:40 am
Opening Leaders Chat: How can you overhaul your operating model and tech architecture to drive operational efficiencies, improve customer experience and promote growth in challenging economic times?
Danni Peirce -
Chief Executive Officer,
7-Eleven
Danny Ho -
Executive Director & CFO,
Sa Sa International Holdings
Denise Gamo-Halaguena -
Head of Digital Acceleration,
McDonald's Philippines
Khaled Ahmed -
Country General Manager (Singapore / Malaysia),
MAP Active
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
KFC
At a time when consumers are demanding greater flexibility, customization, and responsiveness, many retailers lack the tech foundation to
meet these expectations. The answer is a comprehensive overhaul of the tech architecture and operating model.
A robust tech foundation can give retailers the capabilities to boost performance across the board, but to date, most organizations haven’t
made sufficient progress and are missing opportunities as a result. Only a few retailers have built true omnichannel offerings, harnessed data
at scale and implemented agile ways of working throughout their organizations. To reverse the negative trajectory of recent years, bold
action is needed: retailers must undertake a radical transformation of their tech function—both its architecture and its operating model.
9:40 am - 10:00 am
Keynote: How to pursue tech investments that go back to the fundamentals of good strategy and product design
Stuart La Brooy -
Vice President,
Sephora (LVMH)
· Are rooted first in consumer insights and behaviours vs. technology capability – what exactly are you trying to do?
· Build the right task force team – business as lead, engineers as enablers, stakeholders involved – who do you need to solve this problem
· Start with a clear brief and the correct KPI metrics, so we are designing products that solve clear problems and have clear parameters
· Fail forward vs. broad based testing – if you’ve picked the right problem and right tracking measures, you keep working the experience until it delivers, vs. move on to the newest piece of technology or idea
· Fail small and scale up, looking at the problem itself and the results you measure vs. the technology used
How Payments Innovation Can Outsmart Inflation
10:00 am - 10:25 am
From self-checkouts to seamless loyalty: How can you transform and innovate your payment process for enhanced cost efficiency, customer loyalty, and sustainable growth in times of economic uncertainty?
Anushree Khosla -
Managing Director,
7-Eleven Singapore
Danny Ho -
Executive Director & CFO,
Sa Sa International Holdings
Constantine Gavrykov -
Senior Director of Product Design,
Decathlon
Ben Wong -
Head of Sales Singapore,
Adyen
10:25 am - 10:55 am
Morning Networking Coffee Break 1 (25mins)
Succeeding in the Age of Infinite Choice
10:55 am - 11:15 am
Keynote: Solving the personalisation challenge - How to leverage low-code and no-code platforms to empower your team to build personalised and scalable content more efficiently while reducing the reliance on traditional coding approaches
Scalability and Real-time Adaptation: Personalization systems need to handle large volumes of data and deliver personalized experiences in real-time. Scaling personalization algorithms, infrastructure, and data processing pipelines can be complex. Additionally, adapting to dynamic user preferences and environmental changes in real-time presents challenges in system responsiveness and resource optimization.
11:15 am - 11:45 am
Experts Talk: How can you leverage AI based predictive analytics to understand future market opportunities and customer behaviour to make more informed decisions and tailor your offerings and communications to customers accordingly?
Embracing the Best of Both Worlds: Affiliate & Influencer Marketing
11:45 am - 12:25 pm
Keynote Panel: With influencer market reaching a staggering $22.2 billion by 2025, how to integrate your influencer program into your affiliate program to create a more streamlined and effective partnership marketing that provides increased efficiency, engagement and a competitive edge
Sylvia Ong -
Director, Head of Marketing & UIUX,
VIPSHOP
George Ionut Danifeld -
Chief Marketing Officer,
Trapo
Antoine Gross -
General Manager Southeast Asia,
impact.com
12:25 pm - 12:45 pm
Morning Networking Coffee Break 2 (30mins)
Generative AI: Moving Beyond the Hype
12:45 pm - 1:05 pm
Keynote Interview: Separating the hype from tangible advancements – Join this session to delve into the reality of Generative AI, moving beyond the buzzwords and addressing the genuine impact it holds
Mal Chia -
Managing Director,
Ecom Nation
Kelferd Hor -
VP, Squad Lead of Investors Digital Experience,
RHB Banking Group
Oliver Budgen -
Founder & CEO,
Bud Communications
From demystifying the technology to exploring practical applications, the speakers in this session will navigates through the landscape of Generative AI, separating the hype from the tangible advancements.
Guest Keynote: Shein, Gen Z’s Fashion Star
1:05 pm - 1:30 pm
‘Out of the Box’ Keynote: Hear from SHEIN, a global online retailer, set on transforming the industry from the inside out
Charlene Lee -
Director, Global Public Relations,
SHEIN
Afternoon Tracks ~In-depth & Interactive~
Track Chair: Simon Hearn, Managing Director, distillery
Track A: Unveiling Cutting-Edge Innovations and Applications in AI & Machine Learning
2:30 pm - 2:50 pm Case Study: 3 mind blowing ways Chat GPT & AI can personalise your marketing campaigns based on shopper insights and tailor your marketing campaigns at scaleHow you can incorporate generative AI into your campaign strategy to produce fast, contextual content?
Track A: Unveiling Cutting-Edge Innovations and Applications in AI & Machine Learning
2:50 pm - 3:40 pm All Star Panel: How can you apply leading-edge AI and machine learning in specific areas of your business, from marketing to supply chain to the back office, and maximise your returns on your data infrastructure investments? Varun Verma - Chief Data Analytics Officer, L'Oréal Sam Way - VP - Digital Acceleration Office, ASEAN & South Pacific Operating Unit, The Coca-Cola Company George Ionut Danifeld - Chief Marketing Officer, Trapo Muni Vinay Kamisetty - Head of Technology and Innovation, FairPrice Group Supply Chain Oliver Budgen - Founder & CEO, Bud Communications
Sam Way
VP - Digital Acceleration Office, ASEAN & South Pacific Operating UnitThe Coca-Cola Company
Track A: Unveiling Cutting-Edge Innovations and Applications in AI & Machine Learning
3:40 pm - 4:00 pm Fire-Side Chat: How can you leverage AI based predictive analytics to understand future market opportunities and customer behaviour to make more informed decisions and tailor your offerings and communications to customers accordingly? Nidhi Prakash - Director, Global Digital Marketing, R Λ Z Ξ R Inc. Sebastian Au - Head of Ecommerce SAPMENA Region l Luxe, L’Oreal SAPMENA Orkan Akcan - Executive Vice President, APAC, Insider Julien Bourdinière - Senior Partner, Consumer Goods & Retail | Asia, Roland Berger
Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1
2:30 pm - 2:50 pm Fire-Side Chat: How can you find the CRM platform that best aligns with your cross country customer engagement needs, allowing you to enhance customer relationships and streamline your operations across the globe? Ankit Madhogaria - Head of eCommerce, PUMA SEA, PUMA Nicole Chin - Head of Marketing Technology, CRM & Product Growth, Mindvalley Roel Van Criekinge - SVP Head of Omnichannel Experience & Innovation - Southeast Asia & Mexico, IKEA Matej Urban - Regional Director, ZALORA Group- How do you solve for cross-country customer engagement platforms/CRM platforms?
- Whole idea about fulfillment and how do you manage that better?
- How do you showcase variety while also maintaining sell-throughs and not going high on inventory?
- How do you shift your thinking from a country to a region and how do you optimise for a region vs a country?
Roel Van Criekinge
SVP Head of Omnichannel Experience & Innovation - Southeast Asia & MexicoIKEA
Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1
2:50 pm - 3:20 pm All Star Panel: Navigating marketplaces across the region and not just one country – How can you manage multiple marketplaces within one ecosystem and how do you operationalise these marketplaces and the logistics that goes with it? Chris Urban - Director of Marketplace, APAC, foodpanda Pawan Gadia - Global CEO & Director, Ferns N Petals Don Yew - Head of Regional Markets, Secretlab Tiago Vieira Alves - Head of Fashion, SEA, VIPSHOP Helen Mah - Regional Director, APAC Omnichannel Experience and Digital Innovation, VF Corporation Rica Facundo - APAC Editor, WARC
Helen Mah
Regional Director, APAC Omnichannel Experience and Digital InnovationVF Corporation
Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1
3:20 pm - 3:40 pm Case Study: Powering customer-centric interactions between consumers and brands in real-timeReserved for Braze
Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1
3:40 pm - 4:00 pm Case Study: Casio’s Transition from Non-OMS and OMS Mohamed Faisal - Regional Head of Digital Commerce, Casio SingaporeMohamed Faisal
Regional Head of Digital CommerceCasio Singapore
The Solution Room:
Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
Track C: MarTech & AdTech Solution Room
2:30 pm - 3:30 pm Roundtable 1: A loss of cookies doesn’t mean you can’t deliver great performing online campaigns. How to deliver customer-centric solutions that deliver on the performance you need.Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
Track C: MarTech & AdTech Solution Room
2:30 pm - 3:30 pm Roundtable 2: How leading retailers have applied in-session marketing to convert anonymous consumers in a privacy first worldJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
Track C: MarTech & AdTech Solution Room
2:30 pm - 3:30 pm Roundtable 3: How can retailers adopt the correct Ad Tech and data science techniques to monetise media as third-party data disappears?Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
Track C: MarTech & AdTech Solution Room
2:30 pm - 3:30 pm Roundtable 4: The intricacies of Performance Marketing - Strategies for achieving an exceptional return on advertising spend Mal Chia - Managing Director, Ecom NationHow to measure performance marketing beyond clicks? When do you look at google analytics and what are the input metrics that you need to look at and how to measure for effectiveness in digital marketing
4:00 pm - 4:20 pm
Afternoon Coffee Break (20 mins)
Afternoon Tracks ~In-depth & Interactive~
Track Chair: Simon Hearn, Managing Director, distillery
Track A: Unveiling Cutting-Edge Innovations and Applications in AI & Machine Learning
4:20 pm - 4:40 pm Case Study: Volitional Personalisation - A New Frontier? – Instead of asking customers to browse aisles or rows of SKUs on a category page to find something they like, why not ask customers to create what they want? Is this the future of personalisation?Reserved for Trustana
Track A: Unveiling Cutting-Edge Innovations and Applications in AI & Machine Learning
4:40 pm - 5:00 pm Case Study: Generative AI Implementation in Retail Business – How Blibli.com applies GenAI in their process, from the basic visual creative to the sophisticated case of AI generated human video Reddia Virginia - SVP Media, Blibli.com
Track B: Revolutionizing Supply Chains: Pioneering Cutting-Edge Technologies for Inventory Mastery
4:20 pm - 4:40 pm Fire-Side Chat: Managing inventory across channels – How to develop a single inventory management system that monitors stock levels across many locations to help ensure customers see exactly what's in stock at any given time, both in-store and online Inderpreet Singh - eCommerce Director, Bata Group Rajesh Grover - Group VP - Digital & Omnichannel, Kanmo Group Matej Urban - Regional Director, ZALORA Group
Track B: Revolutionizing Supply Chains: Pioneering Cutting-Edge Technologies for Inventory Mastery
4:40 pm - 5:00 pm Case Study: Unlocking intelligent inventory management - How to narrow in on your assortment plan and inventory selection with accurate forecasting powered by machine learning and AI to have the right products at the right location, reducing costly markdowns and increase margins Jimmy Liedianto - Head of Operations & Supply Chain Management, Kopi Kenangan
Track C: RETAILER HANG OUTS (Small group peer to peer interactive networking)
4:20 pm - 5:00 pm Retailer Hangouts (Retailer-Only): Tailoring products at an individual level – How to give your customers access to products they would never be able to find anywhere else, while at the same time saving businesses money on unsold inventory and production costs Vishal Salunkhe - Vice President & Head of Business, Goods Categories, Carousell GroupJoin these half hour long informal discussions over drinks about the hottest topics in retail led by one of our fantastic retail speakers. Relax with a drink and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.
Track D: RETAILER ONLY CONNECTIONS & WINE TASTINGS
4:30 pm - 6:00 pm Retailer Only Connections + Wine Tastings: The Composable Enterprise – Using composable commerce principles to unlock business value and organisational agility
5:00 pm - 5:05 pm
5 mins Transition to Main Ballroom
BEER & BUBBLES IGNITE COUNTRY CLINIC
5:05 pm - 5:45 pm
Ask Me Anything Panel + Interactive Country Clinic: Urban population growth, adoption of digital wallets and a vibrant eCommerce ecosystem – What’s the next frontier for omnichannel retailing in APAC?
Sandeep Varaganti -
Chief Executive Officer, JioMart,
Reliance Retail
Wilson Yanaprasetya -
Co-Founder,
Dagangan
Amishaa Arora -
Head of eCommerce, East Asia,
H&M
David Liamas -
Group Chief Digital Officer,
Central Retail
Guillaume Sachet -
Partner & Head, Customer and Strategy Practice,
KPMG
Josh Gallagher -
APAC COO,
EssenceMediacom
Join us for an engaging session on the future of omnichannel retailing, uniquely tailored to the diverse landscapes of the APAC region. Our country clinic will feature expert speakers from various APAC regions, each offering valuable insights into the evolving retail landscape.
From Singapore to North Asia, our speakers will delve into the intricacies of omnichannel strategies, addressing the challenges and opportunities unique to their respective markets. Discover how innovative technologies, consumer behaviors, and market dynamics are shaping the future of retail in Asia Pacific.
Whether you're seeking to expand your retail footprint, optimize digital channels, or enhance customer experiences, this session promises actionable strategies and real-world case studies to inspire and inform your omnichannel journey.
Join us for a dynamic discussion and gain invaluable perspectives on:
- How does rapid urbanization impact consumer accessibility and expectations from omnichannel retailing?
- What are the latest technological innovations that are driving the success of omnichannel strategies in APAC?
- How are digital wallets and mobile payments transforming the retail landscape in terms of consumer convenience and security?
- What are the biggest challenges in integrating supply chain management across multiple retail channels?
- How can retailers optimize their logistics and delivery systems to keep up with the demands of a burgeoning urban population?
- What are the benefits and risks associated with localizing the retail mix in diverse APAC markets?
- What are the predicted future trends in omnichannel retailing for the next 5 to 10 years in the APAC region? And how should APAC retailers prepare for the future to stay competitive and relevant?
5:45 pm - 5:50 pm
Chairperson Closing Remarks
Charlene Lee -
Director, Global Public Relations,
SHEIN
Play games, unwind, network, and have fun at our party themed networking drinks!