eTail Asia 2024

May 14 - 16, 2024

Equarius Hotel, Sentosa, Singapore

Main Conference Day 1 – 15th May 2024, Wednesday

Main Conference Day 1, Wednesday, 15th May

8:55 am - 9:00 am Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia

9:00 am - 9:05 am Chairperson Opening Remarks

Undertaking a Radical Transformation of Your Tech Function

9:05 am - 9:40 am Opening Leaders Chat: How can you overhaul your operating model and tech architecture to drive operational efficiencies, improve customer experience and promote growth in challenging economic times?

Danni Peirce - Chief Executive Officer, 7-Eleven Danny Ho - Executive Director & CFO, Sa Sa International Holdings Denise Gamo-Halaguena - Head of Digital Acceleration, McDonald's Philippines Khaled Ahmed - Country General Manager (Singapore / Malaysia), MAP Active

At a time when consumers are demanding greater flexibility, customization, and responsiveness, many retailers lack the tech foundation to 

meet these expectations. The answer is a comprehensive overhaul of the tech architecture and operating model.

A robust tech foundation can give retailers the capabilities to boost performance across the board, but to date, most organizations haven’t 

made sufficient progress and are missing opportunities as a result. Only a few retailers have built true omnichannel offerings, harnessed data 

at scale and implemented agile ways of working throughout their organizations. To reverse the negative trajectory of recent years, bold 

action is needed: retailers must undertake a radical transformation of their tech function—both its architecture and its operating model.

img

Danni Peirce

Chief Executive Officer
7-Eleven

img

Danny Ho

Executive Director & CFO
Sa Sa International Holdings

img

Denise Gamo-Halaguena

Head of Digital Acceleration
McDonald's Philippines

img

Khaled Ahmed

Country General Manager (Singapore / Malaysia)
MAP Active

9:40 am - 10:00 am Keynote: How to pursue tech investments that go back to the fundamentals of good strategy and product design

Stuart La Brooy - Vice President, Sephora (LVMH)

·        Are rooted first in consumer insights and behaviours vs. technology capability – what exactly are you trying to do?

·        Build the right task force team – business as lead, engineers as enablers, stakeholders involved – who do you need to solve this problem

·        Start with a clear brief and the correct KPI metrics, so we are designing products that solve clear problems and have clear parameters

·        Fail forward vs. broad based testing – if you’ve picked the right problem and right tracking measures, you keep working the experience until it delivers, vs. move on to the newest piece of technology or idea

·        Fail small and scale up, looking at the problem itself and the results you measure vs. the technology used

img

Stuart La Brooy

Vice President
Sephora (LVMH)

How Payments Innovation Can Outsmart Inflation

10:00 am - 10:25 am From self-checkouts to seamless loyalty: How can you transform and innovate your payment process for enhanced cost efficiency, customer loyalty, and sustainable growth in times of economic uncertainty?

Anushree Khosla - Director of eCommerce & Loyalty, 7-Eleven Danny Ho - Executive Director & CFO, Sa Sa International Holdings Constantine Gavrykov - Senior Director of Product Design, Decathlon Ben Wong - Head of Sales Singapore, Adyen
img

Anushree Khosla

Director of eCommerce & Loyalty
7-Eleven

img

Danny Ho

Executive Director & CFO
Sa Sa International Holdings

img

Constantine Gavrykov

Senior Director of Product Design
Decathlon

img

Ben Wong

Head of Sales Singapore
Adyen

10:25 am - 10:55 am Morning Networking Coffee Break 1 (25mins)

Succeeding in the Age of Infinite Choice

10:55 am - 11:15 am Keynote: Solving the personalisation challenge - How to leverage low-code and no-code platforms to empower your team to build personalised and scalable content more efficiently while reducing the reliance on traditional coding approaches

Scalability and Real-time Adaptation: Personalization systems need to handle large volumes of data and deliver personalized experiences in real-time. Scaling personalization algorithms, infrastructure, and data processing pipelines can be complex. Additionally, adapting to dynamic user preferences and environmental changes in real-time presents challenges in system responsiveness and resource optimization. 

11:15 am - 11:45 am Experts Talk: How can you leverage AI based predictive analytics to understand future market opportunities and customer behaviour to make more informed decisions and tailor your offerings and communications to customers accordingly?

Nidhi Prakash - Director, Global Digital Marketing, R Λ Z Ξ R Inc.
img

Nidhi Prakash

Director, Global Digital Marketing
R Λ Z Ξ R Inc.

Embracing the Best of Both Worlds: Affiliate & Influencer Marketing

11:45 am - 12:25 pm Keynote Panel: With influencer market reaching a staggering $22.2 billion by 2025, how to integrate your influencer program into your affiliate program to create a more streamlined and effective partnership marketing that provides increased efficiency, engagement and a competitive edge

Sylvia Ong - Director, Head of Marketing & UIUX, VIPSHOP George Ionut Danifeld - Chief Marketing Officer, Trapo
img

Sylvia Ong

Director, Head of Marketing & UIUX
VIPSHOP

img

George Ionut Danifeld

Chief Marketing Officer
Trapo

12:25 pm - 12:45 pm Morning Networking Coffee Break 2 (30mins)

Generative AI: Moving Beyond the Hype

12:45 pm - 1:05 pm Keynote Interview: Separating the hype from tangible advancements – Join this session to delve into the reality of Generative AI, moving beyond the buzzwords and addressing the genuine impact it holds

Mal Chia - Managing Director, Ecom Nation Kelferd Hor - VP, Squad Lead of Investors Digital Experience, RHB Banking Group

From demystifying the technology to exploring practical applications, the speakers in this session will navigates through the landscape of Generative AI, separating the hype from the tangible advancements.

img

Mal Chia

Managing Director
Ecom Nation

img

Kelferd Hor

VP, Squad Lead of Investors Digital Experience
RHB Banking Group

Guest Keynote: Shein, Gen Z’s Fashion Star

1:05 pm - 1:30 pm ‘Out of the Box’ Keynote: Hear from SHEIN, a global online retailer, set on transforming the industry from the inside out

Charlene Lee - Director, Global Public Relations, SHEIN
img

Charlene Lee

Director, Global Public Relations
SHEIN

1:30 pm - 2:30 pm Networking Lunch

1:30 pm - 2:30 pm ‘Invite Only’ Lunch and Learn

1:30 pm - 2:30 pm ‘Invite Only’ Lunch and Learn

Afternoon Tracks ~In-depth & Interactive~

Track A: Exploring Groundbreaking Data Applications

2:30 pm - 2:50 pm Case Study: 3 mind blowing ways Chat GPT & AI can personalise your marketing campaigns based on shopper insights and tailor your marketing campaigns at scale

How you can incorporate generative AI into your campaign strategy to produce fast, contextual content? 

Track A: Exploring Groundbreaking Data Applications

2:50 pm - 3:40 pm All Star Panel: How can you apply leading-edge AI and machine learning in specific areas of your business, from marketing to supply chain to the back office, and maximise your returns on your data infrastructure investments?
Varun Verma - Chief Data Analytics Officer, L'Oréal Sam Way - VP - Digital Acceleration Office, ASEAN & South Pacific Operating Unit, The Coca-Cola Company George Ionut Danifeld - Chief Marketing Officer, Trapo Smriti Modi - Head of Consumer & eTail Marketing, APAC for Poly, HP
img

Varun Verma

Chief Data Analytics Officer
L'Oréal

img

Sam Way

VP - Digital Acceleration Office, ASEAN & South Pacific Operating Unit
The Coca-Cola Company

img

George Ionut Danifeld

Chief Marketing Officer
Trapo

img

Smriti Modi

Head of Consumer & eTail Marketing, APAC for Poly
HP

Track A: Exploring Groundbreaking Data Applications

3:40 pm - 4:00 pm Case Study: Powering customer centric interactions between consumers and brands in real-time

Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1

2:30 pm - 3:20 pm All Star Panel: How can you find the CRM platform that best aligns with your cross country customer engagement needs, allowing you to enhance customer relationships and streamline your operations across the globe?
Ankit Madhogaria - Head of eCommerce, PUMA SEA, PUMA Rudy A. Dalimunthe - SVP, Digital Business (B2C & B2B) - CX - New Retail, Tokopedia Nicole Chin - Head of Marketing Technology, CRM & Product Growth, Mindvalley
  •  How do you solve for cross-country customer engagement platforms/CRM platforms?
  • Whole idea about fulfillment and how do you manage that better?
  • How do you showcase variety while also maintaining sell-throughs and not going high on inventory?
  • How do you shift your thinking from a country to a region and how do you optimise for a region vs a country?
img

Ankit Madhogaria

Head of eCommerce, PUMA SEA
PUMA

img

Rudy A. Dalimunthe

SVP, Digital Business (B2C & B2B) - CX - New Retail
Tokopedia

img

Nicole Chin

Head of Marketing Technology, CRM & Product Growth
Mindvalley

Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1

3:20 pm - 3:40 pm Fire-side Chat: Navigating marketplaces across the region and not just one country – How can you manage multiple marketplaces within one ecosystem and how do you operationalise these marketplaces and the logistics that goes with it?
Chris Urban - Director of Marketplace, APAC, foodpanda Khairul Kamal - Head of eCommerce, SEA & AU, Hasbro Pawan Gadia - Global CEO & Director, Ferns N Petals
img

Chris Urban

Director of Marketplace, APAC
foodpanda

img

Khairul Kamal

Head of eCommerce, SEA & AU
Hasbro

img

Pawan Gadia

Global CEO & Director
Ferns N Petals

Track B: Navigating Real Challenges in Today’s Retail Landscape – Part 1

3:40 pm - 4:00 pm Fire-Side Chat: Managing inventory across channels – How to develop a single inventory management system that monitors stock levels across many locations to help ensure customers see exactly what's in stock at any given time, both in-store and online
Inderpreet Singh - eCommerce Director, Bata Group
img

Inderpreet Singh

eCommerce Director
Bata Group

The Solution Room:

 

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.

Track C: MarTech & AdTech Solution Room

2:30 pm - 3:10 pm Roundtable 1: A loss of cookies doesn’t mean you can’t deliver great performing online campaigns. How to deliver customer-centric solutions that deliver on the performance you need.

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered. 

Track C: MarTech & AdTech Solution Room

2:30 pm - 3:10 pm Roundtable 2: How leading retailers have applied in-session marketing to convert anonymous consumers in a privacy first world

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered. 

Track C: MarTech & AdTech Solution Room

2:30 pm - 3:10 pm Roundtable 3: How can retailers adopt the correct Ad Tech and data science techniques to monetise media as third-party data disappears?

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered. 

Track C: MarTech & AdTech Solution Room

2:30 pm - 3:10 pm Roundtable 4: The intricacies of Performance Marketing - Strategies for achieving an exceptional return on advertising spend
Mal Chia - Managing Director, Ecom Nation

How to measure performance marketing beyond clicks? When do you look at google analytics and what are the input metrics that you need to look at and how to measure for effectiveness in digital marketing

img

Mal Chia

Managing Director
Ecom Nation

Track C: MarTech & AdTech Solution Room

3:10 pm - 4:00 pm Interactive Country Roundtables: The future of Omnichannel retailing in Southeast Asia
Sandeep Varaganti - Chief Executive Officer, JioMart, Reliance Retail Wilson Yanaprasetya - Co-Founder, Dagangan

Round Table 1: Thailand

Round Table 2: Indonesia

Round Table 3: India

Round Table 4: Malaysia

Round Table 5: Philippines

img

Sandeep Varaganti

Chief Executive Officer, JioMart
Reliance Retail

img

Wilson Yanaprasetya

Co-Founder
Dagangan

4:00 pm - 4:20 pm Afternoon Coffee Break (20 mins)

Afternoon Tracks ~In-depth & Interactive~

Track A: New and Effective Applications of AI & Machine Learning

4:20 pm - 4:40 pm Case Study: Volitional Personalisation - A New Frontier? – Instead of asking customers to browse aisles or rows of SKUs on a category page to find something they like, why not ask customers to create what they want? Is this the future of personalisation?

Track A: New and Effective Applications of AI & Machine Learning

4:40 pm - 5:00 pm Case Study: The use of AI to produce massive scale of AI generated - people based – video
Edward Kilian Suwignyo - Chief Marketing Officer, Blibli.com
img

Edward Kilian Suwignyo

Chief Marketing Officer
Blibli.com

Track B: Mastering Innovative Supply Chain Technologies & Inventory Management

4:20 pm - 4:40 pm Fire-side Chat: How to leverage automated micro-fulfillment centers (MFCs) to increase storage capacity and throughput rates—filling orders for multiple stores—and create efficiencies by freeing up employees who otherwise would be picking orders

Track B: Mastering Innovative Supply Chain Technologies & Inventory Management

4:40 pm - 5:00 pm Case Study: Unlocking intelligent inventory management - How to narrow in on your assortment plan and inventory selection with accurate forecasting powered by machine learning and AI to have the right products at the right location, reducing costly markdowns and increase margins
Jimmy Liedianto - Head of Operations & Supply Chain Management, Kopi Kenangan
img

Jimmy Liedianto

Head of Operations & Supply Chain Management
Kopi Kenangan

Track C: RETAILER HANG OUTS (Small group peer to peer interactive networking)

4:20 pm - 5:00 pm Retailer Hangouts (Retailer-Only): Tailoring products at an individual level – How to give your customers access to products they would never be able to find anywhere else, while at the same time saving businesses money on unsold inventory and production costs
Vishal Salunkhe - Vice President & Head of Business, Goods Categories, Carousell Group

Join these half hour long informal discussions over drinks about the hottest topics in retail led by one of our fantastic retail speakers. Relax with a drink and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

img

Vishal Salunkhe

Vice President & Head of Business, Goods Categories
Carousell Group

Track D: RETAILER ONLY CONNECTIONS & WINE TASTINGS

4:30 pm - 6:00 pm Retailer Only Connections + Wine Tastings: The Composable Enterprise – Using composable commerce principles to unlock business value and organisational agility

5:00 pm - 5:05 pm 5 mins Transition to Main Ballroom

DRAGONS’DEN: Startup Pitch and Spotlight on Emerging Retail Tech

5:05 pm - 5:45 pm DRAGONS’DEN: Identifying ‘The Next BIG Thing’ in retail tech - With increasing omnichannel growth, emerging technologies, and a focus on customer experience, what are the best ‘NEW’ innovations to invest in?

Michael McCarthy - Director of Operations And Business Development, Porcelain Jeremiah Su - CMO, Superminted

Join our dragons as they assess the latest retail innovations from start-up companies pitching their ideas in a bid to win first place. Listen up as the dragons review the benefits of each start-ups offer and what it could mean for your business and predict their future success. The ultimate decision is in your hands though, as the audience get to vote for their favourite. Will you find the next big thing?

img

Michael McCarthy

Director of Operations And Business Development
Porcelain

img

Jeremiah Su

CMO
Superminted

5:45 pm - 5:50 pm Chairperson Closing Remarks

5:50 pm - 7:00 pm eTail Asia After Party + Networking Drinks

Play games, unwind, network, and have fun at our party themed networking drinks!

6:30 pm - 8:00 pm ‘Invite Only’ Networking Dinner