eTail Asia 2025
May 14 - 15, 2025
Equarius Hotel, Sentosa, Singapore
Main Conference Day 2, Thursday, 15th May
Main Conference Day 2, Thursday, 15th May
9:00 am - 9:05 am
Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
9:05 am - 9:10 am
Chairperson Opening Remarks:
View from the Top
9:10 am - 9:30 am
Opening C-level Chat: Embracing open innovation, mergers and acquisitions, emerging market entry, and green measures – How to swiftly adapt to macroeconomic factors, reshape your strategies responsibly, and create long-term value that benefit both shareholders and society?
Fu Wei Pang -
Group Managing Director,
Mothercare Singapore
Linwood Lin -
Chief Innovation Officer - Galeries Lafayette Macau/ Director - Artelli Premium,
Forward Fashion Group/ Artelli, Premium Art Space/ Galeries Lafayette Macau, Fashion & Art Landmark
Love Being Wrong: Mastering The Art of A/B Testing
9:30 am - 9:50 am
Keynote: The beauty of A/B testing - How we have incorporated testing into different areas of the business to make data-driven decisions
Marcela Gutierrez -
Global Head of Digital Analytics and Optimization, Director,
Fossil Group, Inc
Marcela Gutierrez
Global Head of Digital Analytics and Optimization, DirectorFossil Group, Inc
Gen AI, the Good, the Bad, and the Ugly
9:50 am - 10:15 am
The Real Talk: Shifting from shiny experiments to a scalable strategy - Should businesses pump the brakes on AI’s progress or is there a need for speed? How do you cut through the hype and make sense of all the tech-babble?
ROHIT AGARWAL -
Head of Data,
Coupang
Gavin Pathross -
Digital & Technology Director,
HEINEKEN Vietnam
Kelferd Hor -
VP, Squad Lead of Investors Digital Experience,
RHB Banking Group
Johanna Monange -
Founder & CEO,
Maison 21G
Marcela Gutierrez -
Global Head of Digital Analytics and Optimization, Director,
Fossil Group, Inc
Mal Chia -
Managing Director,
Ecom Nation
“It’s frustrating that tech vendors jump on every bandwagon that rolls into town and hype the hell out of it. It happened with the Metaverse and now it’s happening with AI, and the ironic thing is that AI WILL change the face of retail but it will happen in its own way. Forcing it is unnatural and artificial (pun intended).” – Andrew Busby, Redline Retail
- What applications of AI will have the greatest transformational power, and how will these impact your organisation?
- To ensure AI experimentation doesn’t go haywire, how does your team strike a balance between innovative curiosity and relevance as well as security? What gen AI may be able to do for you and what it probably can’t? What are the dangerous misconception about Gen AI’s capabilities?
- Where is gen AI more hype than help?
- How do you embed them into your day-to-day for efficiency and creativity?
- How do you simplify your tech stack and get all your data working for you?
Marcela Gutierrez
Global Head of Digital Analytics and Optimization, DirectorFossil Group, Inc
10:15 am - 10:35 am
Keynote Client Case Study: With majority of content likely to be generated by AI in the future, which industries or categories might face backlash, and what does this mean for the future of AI and content marketing? What concerns still exist around these developments?
- Insights on the effectiveness of ‘GenAI contents’ - How are customers responding to AI in content marketing?
- What’s a framework we can use to decide which use cases to prioritize? Is there a need to build customer ‘trust’ with respect to predictive AI in say search, where certain products may be pushed to the customer inorganically?
- We’re in an era where authenticity has become a new mantra for brands. How can you reconcile the use of AI for content with maintaining authenticity as a brand?
Exploring the Potential of Character Licensing in South Asia
10:35 am - 10:55 am
Keynote: How to leverage the value of characters for promotional marketing campaigns to raise brand awareness and evoke a positive emotional response with your target audience
10:55 am - 11:35 am
Morning Networking Coffee Break (40mins)
Crafting The Perfect Checkout Experience
11:35 am - 11:55 am
Keynote Client Case Study: How to connect your in-store and online sales to keep inventory, payments, and customers in sync so that you can simplify everyday tasks and offer better shopping experiences
PUMA’s Journey to Sustainability
11:55 am - 12:15 pm
Keynote: From second hand new business model to product information and traceability, to standards – How is the sustainability agenda driving change, and what are the new regulations surrounding this?
Anne-Laure Descours -
Chief Sourcing Officer,
Puma
Gen Alpha: Shaping the Digital Realm
12:15 pm - 12:25 pm
Fire-Side Chat: How will Gen Alpha change what and how content is consumed, especially amid the rise of Gen AI and how can you evolve your marketing strategies and digital engagement to capture the attention of this new, tech-savvy generation?
Vijaya Kumar Jayaraj -
Head of Retail (ROW - APAC & EMEA),
Razer
Arak Bhokanandh -
Chief Customer Growth Officer - Central & Robinson Department Stores,
Central Group
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
Industry Expert
- How Gen Alpha is redefining shopping beyond social media
- How future retail/buying behaviour are influenced by the youth that game today
Arak Bhokanandh
Chief Customer Growth Officer - Central & Robinson Department StoresCentral Group
Expanding Your Retail Footprint
12:25 pm - 1:05 pm
Lightening Talks with Market Leaders: Hear from the market leaders as they share what cross border expansion opportunities they present and unique customer preferences that you can tap on to get a foothold in these markets
Jason Zhang -
Founder & CEO,
Catlink
Balancing Value & Volume in Grocery Retail
1:05 pm - 1:30 pm
Keynote Interview: How can retail brands leverage customer feedback and insights to optimise product offerings to boost the overall grocery shopping experience in a low-margin, often low-consideration, multi-item environment?
Afternoon Tracks ~In-depth & Interactive~ Achieving Retail Supremacy – Part 2
TRACK A: Next Level Growth Hacking
2:30 pm - 3:00 pm Fire-side Chat: AB testing, gamification, dynamic pricing – How to identify and implement unconventional, low-cost methods to acquire and retain customers, drive user engagement, and increase revenue for accelerated business growth Alexandre Coussy - CRM & Lifecycle Marketing (freelance), Coucou Sharad Jain - GM eCommerce (Consumer Electronics) Samsung Electronics, Samsung Electronics
TRACK A: Next Level Growth Hacking
3:00 pm - 3:20 pm Case Study: Demystifying affiliate marketing for profit - Amid tracking changes, understanding new AI updates, and testing new tech partners, how to integrate the right technology into your affiliate programs to streamline workloads, create efficiencies, and drive revenue- How can I make sure my affiliates are actually driving traffic to my website
- How do you improve the take up rate of your affiliate offers among the influencers community?
TRACK A: Next Level Growth Hacking
3:20 pm - 3:50 pm Fire-side Chat: Leveraging adaptive pricing models - How can you optimise forecasting and pricing strategies to maximise profitability in volatile markets?TRACK A: Next Level Growth Hacking
3:50 pm - 4:10 pm Case Study: How to strategically expand your customer base to reach and retain high-value users Alexandre Coussy - CRM & Lifecycle Marketing (freelance), CoucouTRACK B: Mastering The Next Competitive Edge
2:30 pm - 2:50 pm Case Study: How to turn your supply chain from just a behind-the-scenes operational necessity to a competitive advantage, standing out not only for what you sell but also for how seamlessly you deliver it to your customer’s doorstepTRACK B: Mastering The Next Competitive Edge
2:50 pm - 3:30 pm All Star Panel: Enhancing social responsibility in last mile logistics - How can you find the right balance between fast delivery for customers and the most sustainable options for your business?TRACK B: Mastering The Next Competitive Edge
3:30 pm - 3:50 pm Case Study: Innovation and Integration - Pioneering the New Retail market, empowering new economic dimensions, and building an arts and culture business ecosystem Linwood Lin - Chief Innovation Officer - Galeries Lafayette Macau/ Director - Artelli Premium, Forward Fashion Group/ Artelli, Premium Art Space/ Galeries Lafayette Macau, Fashion & Art LandmarkAs economies strive to recover and tourism rebounds, art and culture emerge as pivotal drivers for innovation and economic resurgence. This topic explores how integrating art and cultural experiences into the fabric of retail creates a new paradigm—'New Retail'—that not only redefines market strategies but also enhances travel destinations.
Linwood Lin
Chief Innovation Officer - Galeries Lafayette Macau/ Director - Artelli PremiumForward Fashion Group/ Artelli, Premium Art Space/ Galeries Lafayette Macau, Fashion & Art Landmark
TRACK B: Mastering The Next Competitive Edge
3:50 pm - 4:10 pm Fire-side Chat: Cultivating the next generation of talent - Hear from the retail leaders of tomorrow on the future skillsets required to thrive in today’s digital-first era of shopping Kanokkul Chatchoochaikul - Head of Customer Analytics, Central Retail Jeraldine Saw - Head of Trade Marketing, India & Emerging Asia, Lego- What roles or positions in retail are proving the hardest to fill, and why in your organisation?
- How do you balance the investment for developing people vs buying/recruiting new talent for new digital skills?
- Hiring external talents tends to bring higher budgets vs internal promotion, how do you keep current talents satisfied?
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 1: Intent targeting How do you really leverage intent targeting and use it for actual demand generation?Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 2: Channel Conflict How to navigate the intricate dance between channel partners, distributors and the dynamic world of digital platforms and leverage each channel's strengths to deliver an unparalleled customer experience?Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 3: Account based marketing in B2B Digital solutions to innovate your Account-Based marketing strategiesJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
TRACK C: B2B eCommerce & Digital Marketing Solution Rooms
2:30 pm - 3:30 pm Roundtable 4: AI in B2B Marketing How AI tools and emerging technologies are transforming customer connections and marketing strategiesJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, the Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
4:10 pm - 4:30 pm
Afternoon coffee break (20 mins)
FINDING THE NEXT BIG THING!
4:30 pm - 5:10 pm
DRAGONS’ DEN: Finding the Next Big Thing - Which are the best new digital innovations to invest in to help elevate your instore and online experiences?
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
Industry Expert
Jeraldine Saw -
Head of Trade Marketing, India & Emerging Asia,
Lego
Join our Dragons as they assess the latest retail and ecommerce innovations from start-up companies who will pitch their tech in a bid to win first place. Listen up as the Dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts. The ultimate decision is in your hands – the audience will get to vote for their favourite.
Will you find the next big thing in retail tech?
Shaping Tomorrow's Retail: A Visionary Forecast for the Next Decade
5:10 pm - 5:30 pm
Shaping Tomorrow's Retail: A Visionary Forecast for the Next Decade
Andrew Hill -
Digital Acceleration Strategy & Enablement Senior Director,
The Coca-Cola Company
Alon Weinstock -
Business & Startegy Consultant & Former Marketing Director,
Industry Expert
Our final session at the 2025 edition of the eTail Asia Summit will be designed by you. Throughout the two days, post a question regarding the biggest challenge you are currently facing to ensure it is addressed at the conference, and the most popular topics will be chosen by the audience for our panel of experts to provide insights on; make the most of this unique opportunity to shape the agenda yourself.
Andrew Hill
Digital Acceleration Strategy & Enablement Senior DirectorThe Coca-Cola Company