eTail Asia 2025

May 14 - 15, 2025

Equarius Hotel, Sentosa, Singapore

Charlene Lee

Director, Global Public Relations SHEIN

From FMCG to dating apps, from luxury fashion to IT infrastructure, Charlene’s experience spans over 20 years of marketing and communication across multiple geographies and languages. They are currently the Public Relations Director at SHEIN, a global fashion and lifestyle e-retailer, that is dedicated to making the beauty of fashion accessible to all. Charlene is a globally certified sake sommelier, a passionate home chef who enjoys feeding people almost as much as they thrill in the labours of cooking, and a very reluctant gym junkie.

Check out the incredible speaker line-up to see who will be joining Charlene.

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