eTail Asia 2025
May 14 - 15, 2025
Equarius Hotel, Sentosa, Singapore
Main Conference Day 1, Wednesday, 14th May
Day 1, Wednesday, 14th May
8:00 am - 8:45 am
Tech Evaluation & Benchmarking Roundtable Registration
8:45 am - 8:50 am
Tech Evaluation & Benchmarking Roundtable Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
Join this end user only workshop, giving you the time efficient opportunity to evaluate the latest and greatest technology initiatives coming to market with your peers. Pose questions, voice your concerns and discuss your views with your peers to leave no stone unturned when evaluating these initiatives
9:45 am - 9:50 am
Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
9:50 am - 9:55 am
Chairperson Opening Remarks
APAC Retail Through the Lens: Exploring Current Landscape & Uncovering Opportunities
9:55 am - 10:20 am
Opening Keynote: How Asian based brands are sustainably growing through global expansion
Mahmoud Salahy -
Chief Executive Officer,
A Bathing Ape®
Mahmoud is an international leader, with more than 17 years of hands-on experience in the fashion industry across Greater China and Asia Pacific. Over his span of career, he has been paramount for a full turnaround of The North Face business in China, the development of a stronger brand foundation of Timberland in Asia Pacific and for rejuvenating the Tommy Hilfiger brand in Asia. He is currently the global CEO of A Bathing Ape (BAPE), a globally renowned streetwear brand originating from Japan. With a strong focus on expanding BAPE’s footprint, Mahmoud has been instrumental in steering the brand through strategic collaborations, marketing initiatives, and retail innovations that resonate with younger audiences, particularly Gen Z. Mahmoud's deep understanding of fashion, youth culture, and consumer behaviour has helped BAPE continue its legacy as an iconic brand in the streetwear scene.
Join Mahmoud in this keynote as he unveils insights into how brands in Asia are sustainably growing through global expansion.
10:20 am - 11:00 am
Experts Talk: Transitioning from "growth at all costs" to profitable growth - How do consumers and leaders in APAC retail envision 2025 and how can retailers balance the dichotomy between the push for growth with maintaining a stable, scalable and sustainable business?
Toru Koyama -
Exec. Officer, Group CIO / CDO,
H2O Retailing
Paul Howley -
Chief Business Officer,
Jaspal Group
Nakul Gaur -
Director - Demand Generation, B2B eCommerce,
Unilever
Colton Payne -
Marketing Director - Asia,
Brown-Forman
Jan Lim -
Regional CEO South East and North Asia,
Lenskart.com
Mal Chia -
Director,
Ecom Nation
- What does it mean to grow sustainably? And how can a company successfully shift its focus to long-term profitability?
- How to manage a fine line between innovation, meeting customer needs and efficiency to ensure profitability
- What do you see as the greatest challenge to Asian retail in the year ahead? Is this a new challenge vs prior years?
- Nowadays, we tend to easily derailed by shiny objects symptoms - How do you pick which trend from customer and competitor that's worth to watch and pursue vs not?
- What is a key investment area or opportunity for retail to thrive in over the next two to five years?
Small Moves, Large Gains: The Best Use of Tech + Data in Retail
11:00 am - 11:20 am
Keynote Client Case Study: Connecting Data, Technology and Decision Making - Your road map for growth in 2025 (and beyond)
11:20 am - 11:50 am
Morning Networking Coffee Break (30mins)
Mastering Commercial Creativity
11:50 am - 12:10 pm
Leaders Perspectives: Navigating the illusion of efficiency – How can you identify and address the hidden costs in retail and implement new strategic approaches to secure or rebuild revenue bases from the ground up?
Niklas Nummela -
Regional Manager APAC,
& Other Stories
Mal Chia -
Director,
Ecom Nation
Igor Vincetic -
General Manager, Singapore,
Electrolux AB
Tracking Every Sale, Every SKU, Everyday
12:10 pm - 12:20 pm
Innovation Spotlight: How to collaborate with the right data partner to instantly monitor sales, analyse performance and identify trends to continuously refine your product lines and deliver exactly what your consumers want
Lightning Talks: Unlocking the Untapped Power of In-Store Retail Media & Cultivating Enduring Loyalty
12:20 pm - 12:35 pm
Lightening Talk: Bridging the gap – How to navigate the complexities of in-store vs. online retail media for maximum impact
Sabine Benoit -
Professor of Marketing (Practice),
Singapore Management University
Retail media is a hot topic, but most discussions center around online retail media, driven by digital platforms. However, the majority of purchases still happen in physical stores, where retail media functions very differently. This session will explore the unique challenges and opportunities in in-store retail media, its organizational impact, and how retailers and brands can leverage its full potential.
· A deeper understanding of how in-store retail media differs from its online counterpart
· Actionable strategies to optimize in-store media investments
· Best practices for aligning internal teams and budgets for greater impact
· Insights into the evolving role of media agencies in in-store retail media
12:35 pm - 12:50 pm
Lightening Talk: Flexing your rewards to stay relevant - How to meticulously craft and deploy a tailored loyalty program that resonates on a deeper level with consumers, thereby securing not just a sale, but a loyal advocate for your brand
Gavin Pathross -
Head of Digital and Technology,
HEINEKEN Vietnam
Beating Channel Cannibalisation
12:50 pm - 1:10 pm
Keynote Panel: How can you strike the best balance between managing your own brand.com vs working with partners to drive long term profitability, rather than blindly chasing market share?
Arak Bhokanandh -
Chief Customer Growth Officer - Central & Robinson Department Stores,
Central Group
Keith Teoh -
Regional GM TR APAC & SEA-Oceania, MAKE UP FOR EVER,
LVMH Beauty
Surmeet Sukhija -
Regional Head of Marketing,
Heinemann Asia Pacific Pte Ltd
Priyanka Nath -
Founder Fractional CMO,
Crux Advisory
Arak Bhokanandh
Chief Customer Growth Officer - Central & Robinson Department StoresCentral Group
Founder Stories
1:10 pm - 1:30 pm
Founders’ Stories Panel: Meet the founders of Asia’s most inspiring businesses as they come together for a candid tell-all on what it took to take their business to where it is today
Kara bensley -
Founder and Director,
WYLD Agencies & theWYLDshop.com
Johanna Monange -
Founder & CEO,
Maison 21G
Jason Zhang -
Founder & CEO,
Catlink
Tingzhi Liu -
Founder,
WASTD
Alvin Lim -
Managing Director,
Sgpomades
Dina Alsagoff -
Founder & Chief Digital Marketing Strategist,
The Digital Marketing Therapist
Achieving Retail Supremacy – Part 1
Track A: Exploring Growth & Revenue Accelerators
2:30 pm - 3:10 pm All Star Panel: Saying goodbye to budget waste and embracing a new era of retail media success - How can you navigate and capitalise on the power of retail media to significantly impact your brand’s visibility, sales, and overall success in the marketplace? Mathilde Delomenie - Global Digital Strategist, Penfolds Georjinah Anne - Head of Digital Marketing and Integrated Media, Aeon Co. BHD. Priyanka Nath - Founder Fractional CMO, Crux Advisory Andrew Hill - Digital Acceleration Senior Director, The Coca-Cola Company
Track A: Exploring Growth & Revenue Accelerators
3:10 pm - 3:30 pm Case Study: Changing Cookie Era - How to remain targeted with your marketing and advertising strategies whilst ensuring that you meet changing privacy standardsTrack A: Exploring Growth & Revenue Accelerators
3:30 pm - 4:00 pm Fire-side Chat: Measuring what matters – How can you ensure you have the right data and metrics to accurately measure the real impacts of your retail media, gain a holistic view of its effectiveness, and make data-driven decisions? Andrew Hill - Digital Acceleration Senior Director, The Coca-Cola Company Wen Zhe Lim - Director, foodpanda Ragini Chilappagari - Head of Ecommerce, Triumph Group, IN & LK Dhawal Shah - Regional Managing Director, 2Stallions Digital Marketing Agency
TRACK B: Sharpening Differentiation Strategies
2:30 pm - 3:10 pm All Star Panel: Quality over quantity, a robust logistics network, loyalty beyond price, and a curated product selection - How can you identify your unique differentiators and circumvent these competitive advantages in ways that only you can, to stand out from competition? Jasper Lim - Assistant Vice President, Direct to Consumer, Primer Group of Companies Clarisse Desgeorge - Director Omnichannel South Asia Pacific, Tiffany & Co. Kanokkul Chatchoochaikul - Head of Customer Analytics, Central Retail Leonard Cheong - Founder & Creative Director, Finix Wear Melvin Chee - CEO & cofounder, RPG Commerce
TRACK B: Sharpening Differentiation Strategies
3:10 pm - 3:30 pm Case Study: Cross-Channel Data & Analytics - How to analyse customer trends across all channels to optimise their content strategy, refine targeting efforts and ultimately maximise customer engagementTRACK B: Sharpening Differentiation Strategies
3:30 pm - 3:50 pm Fire-Side Chat: Cross border eCommerce - How can you scale operations to cross-border transactions, and also build a team structure capable of managing significant revenue growth? Chelsea Ma - E-Commerce & CRM Manager, APAC & China, Moschino Vidmay Naini - General Manager, Global Emerging Markets, Ebay Jan Lim - Regional CEO South East and North Asia, Lenskart.com
TRACK C: Luxury Retail Solution Rooms
2:30 pm - 3:45 pm Roundtable 1: Balancing online and offline - How to create a seamless omnichannel experience while maintaining the exclusivity and personalised service associated with your brand Keith Teoh - Regional GM TR APAC & SEA-Oceania, MAKE UP FOR EVER, LVMH Beauty Mini Sood Banerjee - Assistant Director & Head of Marketing and Training, AMOREPACIFIC GROUP Estelle Hu-Pirot - Regional Sales Director, Retail & Wholesale, South East Asia, Tod's Group Vanessa Ng - Regional Customer Experience Manager, Jaeger-LeCoultreJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.
Roundtable 1: Balancing online and offline - How to create a seamless omnichannel experience while maintaining the exclusivity and personalised service associated with your brand
TRACK C: Luxury Retail Solution Rooms
2:30 pm - 3:45 pm Roundtable 2: How to find the right mix of marketing and distribution channels to maintain an aura of exclusivity while driving sales Arak Bhokanandh - Chief Customer Growth Officer - Central & Robinson Department Stores, Central GroupJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered
Arak Bhokanandh
Chief Customer Growth Officer - Central & Robinson Department StoresCentral Group
TRACK C: Luxury Retail Solution Rooms
2:30 pm - 3:45 pm Roundtable 3: Millennials and luxury brands - Bridging traditional opulence with modern expectations Mal Chia - Director, Ecom NationJoin the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered
4:00 pm - 4:20 pm
Afternoon Coffee Break (20 mins)
TRACK A: Exploring Growth & Revenue Accelerators
4:20 pm - 4:40 pm Case Study: How to get the fundamentals of your marketing strategy right instead of always following the shiny new objects in techTRACK A: Exploring Growth & Revenue Accelerators
4:40 pm - 5:00 pm Case Study: Brands lose 36% of influencer marketing budget to fake engagements bought by influencers, what are the scams and how to spot them to protect your investments Mini Sood Banerjee - Assistant Director & Head of Marketing and Training, AMOREPACIFIC GROUPTRACK B: Striking The Right Chord with Loyalty
4:20 pm - 4:40 pm Case Study: Building customer loyalty with rewards that matter – How to use predictive analytics and data pools to craft tailored offers and rewards that boost repeat purchases and attract new customers be delivering timely and relevant experiencesTRACK B: Striking The Right Chord with Loyalty
4:40 pm - 5:00 pm Fire-side Chat: How are retailers leveraging their loyalty 1PD and partnering with other companies to monetise and create greater value (i.e. use of clean rooms)? Lisa Leung - Director, Marketing and Brand Partnerships I Co-chair - Partners For Sustainabil, Starbucks Asia Pacific Marie Kopp - Director, Consumer Products Asia, Hasbro Jacky Mak - Brand Marketing Director, yuu Rewards Club, Minden.ai Sabine Benoit - Professor of Marketing (Practice), Singapore Management University
Lisa Leung
Director, Marketing and Brand Partnerships I Co-chair - Partners For SustainabilStarbucks Asia Pacific
TRACK C: Retailer Hangouts
4:10 pm - 5:00 pm Retailer Hangouts: What you need to know to grow - Tips for expanding and diversifying your retail business Dina Alsagoff - Founder & Chief Digital Marketing Strategist, The Digital Marketing TherapistJoin this informal discussion over drinks about the hottest topics in retail led by one of our fantastic retail speakers. Relax with a drink and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice!
TRACK D: RETAILER ONLY CONNECTIONS & WINE TASTINGS
4:30 pm - 6:00 pm Retailer Only Connections + Wine Tastings: Tech Modernisation - How can composable commerce unlock your agility, flexibility and speed to market plus help you keep up with consumer demands?
5:00 pm - 5:05 pm
5mins Transition to Main Ballroom
Exploring Unconventional Partnerships in Retail
5:05 pm - 5:45 pm
Keynote Panel: Unlikely allies – Hear our panellists reveal their most unconventional and unexpected retail partnerships that have created unique opportunities and yielded surprising successes for them
Jasper Lim -
Assistant Vice President, Direct to Consumer,
Primer Group of Companies
William Chin -
Founder & CEO,
Mummys Markets
Marie Kopp -
Director, Consumer Products Asia,
Hasbro
Andy Lo -
Commercial Director,
Deliveroo
Jenny Hall -
Managing Partner,
Playbook XP
5:45 pm - 5:50 pm
Chairperson Closing Remarks
5:50 pm - 7:00 pm
eTail Asia After Party + Networking Drinks
Play games, unwind, network, and have fun at our party themed networking drinks!