eTail Asia 2025

May 14 - 15, 2025

Equarius Hotel, Sentosa, Singapore

Main Conference Day 1, Wednesday, 14th May

Day 1, Wednesday, 14th May

8:00 am - 8:45 am Tech Evaluation & Benchmarking Roundtable Registration

8:45 am - 8:50 am Tech Evaluation & Benchmarking Roundtable Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia

8:50 am - 10:30 am Innovation Focus Roundtables: Engage with 4 rotating roundtables to explore the newest technology offerings with your peers and establish who best meets your business needs (25 minutes per session with 5 minutes transition time between each session)

Join this end user only workshop, giving you the time efficient opportunity to evaluate the latest and greatest technology initiatives coming to market with your peers. Pose questions, voice your concerns and discuss your views with your peers to leave no stone unturned when evaluating these initiatives

9:00 am - 9:45 am Main Conference Registration & Morning Refreshments

9:45 am - 9:55 am Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia

9:55 am - 10:00 am Chairperson Opening Remarks

APAC Retail Through the Lens: Exploring Current Landscape & Uncovering Opportunities

10:00 am - 10:20 am Opening Keynote: A Bathing Ape Case Study - Energising community engagement: How to create a sense of community that fosters strong brand loyalty

Mahmoud Salahy - Chief Executive Officer, A Bathing Ape®

Mahmoud is an international leader, with more than 17 years of hands-on experience in the fashion industry across Greater China and Asia Pacific. Over his span of career, he has been paramount for a full turnaround of The North Face business in China, the development of a stronger brand foundation of Timberland in Asia Pacific and for rejuvenating the Tommy Hilfiger brand in Asia. He is currently the global CEO of A Bathing Ape (BAPE), a globally renowned streetwear brand originating from Japan. With a strong focus on expanding BAPE’s footprint, Mahmoud has been instrumental in steering the brand through strategic collaborations, marketing initiatives, and retail innovations that resonate with younger audiences, particularly Gen Z. Mahmoud's deep understanding of fashion, youth culture, and consumer behaviour has helped BAPE continue its legacy as an iconic brand in the streetwear scene.


Join Mahmoud in this keynote as he unveils Bape's journey to becoming an icon of streetwear culture. Learn how the brand has built a loyal community and revitalized its position in the ever-evolving streetwear market.

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Mahmoud Salahy

Chief Executive Officer
A Bathing Ape®

10:20 am - 11:00 am Experts Talk: Transitioning from "growth at all costs" to profitable growth - How do consumers and leaders in APAC retail envision 2025 and how can retailers balance the dichotomy between the push for growth with maintaining a stable, scalable and sustainable business?

Keerthi Kumaravelu - Executive Director – Global Revenue Office, Dyson Paul Howley - Chief Business Officer, Jaspal Group Matthijs van der Putten - E-commerce Director, L'Oréal South Asia Pacific, Middle East & North Africa, L'Oréal Nakul Gaur - Director - Demand Generation, B2B eCommerce, Unilever Colton Payne - Marketing Director - Asia, Brown-Forman Mal Chia - Managing Director, Ecom Nation
  • What does it mean to grow sustainably? And how can a company successfully shift its focus to long-term profitability?
  • How to manage a fine line between innovation, meeting customer needs and efficiency to ensure profitability
  • What do you see as the greatest challenge to Asian retail in the year ahead? Is this a new challenge vs prior years?
  • Nowadays, we tend to easily derailed by shiny objects symptoms - How do you pick which trend from customer and competitor that's worth to watch and pursue vs not?
  • What is a key investment area or opportunity for retail to thrive in over the next two to five years?
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Keerthi Kumaravelu

Executive Director – Global Revenue Office
Dyson

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Paul Howley

Chief Business Officer
Jaspal Group

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Matthijs van der Putten

E-commerce Director, L'Oréal South Asia Pacific, Middle East & North Africa
L'Oréal

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Nakul Gaur

Director - Demand Generation, B2B eCommerce
Unilever

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Colton Payne

Marketing Director - Asia
Brown-Forman

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Mal Chia

Managing Director
Ecom Nation

Navigating The Power & the Perils of Emerging Technology

11:00 am - 11:20 am Keynote: As business growth drivers, how can retail marketing leaders achieve a balance between harnessing emerging technologies while minimising the potential harms they bring and use the opportunities for growth, yet protect customers?

  • Like any new technology, the “potential” of a new tech can overshadow its practicality. How can you evaluate where efficiency and quality bottlenecks exist, and then map back to your underlying tech stack?
  • How can you build a strong business case and quantify returns to implement a tech which might take years to realise return?
  • What do you think of first mover advantage when developing new tech? Is it wise to be at the forefront or following suit when it’s proven to work.

11:20 am - 11:50 am Morning Networking Coffee Break (30mins)

Mastering Commercial Creativity

11:50 am - 12:10 pm Leaders Perspectives: Navigating the illusion of efficiency – How can you identify and address the hidden costs in retail and implement new strategic approaches to secure or rebuild revenue bases from the ground up?

Niklas Nummela - Regional Manager APAC, & Other Stories Mal Chia - Managing Director, Ecom Nation
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Niklas Nummela

Regional Manager APAC
& Other Stories

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Mal Chia

Managing Director
Ecom Nation

From Siloed Campaigns to Fully Orchestrated Journeys

12:10 pm - 12:30 pm Keynote Client Case Study: Cross-Channel Data & Analytics - How to analyse customer trends across all channels to optimise their content strategy, refine targeting efforts and ultimately maximise customer engagement

Cultivating Enduring Loyalty

12:30 pm - 12:50 pm Keynote: Flexing your rewards to stay relevant - How to meticulously craft and deploy a tailored loyalty program that resonates on a deeper level with consumers, thereby securing not just a sale, but a loyal advocate for your brand

Gavin Pathross - Digital & Technology Director, HEINEKEN Vietnam
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Gavin Pathross

Digital & Technology Director
HEINEKEN Vietnam

Beating Channel Cannibalisation

12:50 pm - 1:10 pm Keynote Panel: How can you strike the best balance between managing your own brand.com vs working with partners to drive long term profitability, rather than blindly chasing market share?

Arak Bhokanandh - Chief Customer Growth Officer - Central & Robinson Department Stores, Central Group Keith Teoh - Regional GM TR APAC & SEA-Oceania, MAKE UP FOR EVER, LVMH Beauty Surmeet Sukhija - Regional Head of Marketing, Heinemann Asia Pacific Pte Ltd
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Arak Bhokanandh

Chief Customer Growth Officer - Central & Robinson Department Stores
Central Group

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Keith Teoh

Regional GM TR APAC & SEA-Oceania, MAKE UP FOR EVER
LVMH Beauty

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Surmeet Sukhija

Regional Head of Marketing
Heinemann Asia Pacific Pte Ltd

Founder Stories

1:10 pm - 1:30 pm Founders’ Stories Panel: Meet the founders of Asia’s most inspiring businesses as they come together for a candid tell-all on what it took to take their business to where it is today

Kara Bensley-Austin - Founder and Director, WYLD Agencies & theWYLDshop.com Johanna Monange - Founder & CEO, Maison 21G Jason Zhang - Founder & CEO, Catlink
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Kara Bensley-Austin

Founder and Director
WYLD Agencies & theWYLDshop.com

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Johanna Monange

Founder & CEO
Maison 21G

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Jason Zhang

Founder & CEO
Catlink

1:30 pm - 2:30 pm Networking Lunch

1:30 pm - 2:30 pm ‘Invite Only’ Lunch and Learn: 12 – 15 pax

1:30 pm - 2:30 pm ‘Invite Only’ Lunch and Learn: 12 – 15 pax

Achieving Retail Supremacy – Part 1

Track A: Exploring Growth & Revenue Accelerators

2:30 pm - 3:10 pm All Star Panel: Saying goodbye to budget waste and embracing a new era of retail media success - How can you navigate and capitalise on the power of retail media to significantly impact your brand’s visibility, sales, and overall success in the marketplace?
Mathilde Delomenie - Global Digital Strategist, Penfolds Bella Wilvensus - Head of Digital Marketing, Kawan Lama Retail Georjinah Anne - Head of Digital Marketing and Integrated Media, Aeon Co. BHD. Andrew Hill - Digital Acceleration Strategy & Enablement Senior Director, The Coca-Cola Company
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Mathilde Delomenie

Global Digital Strategist
Penfolds

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Bella Wilvensus

Head of Digital Marketing
Kawan Lama Retail

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Georjinah Anne

Head of Digital Marketing and Integrated Media
Aeon Co. BHD.

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Andrew Hill

Digital Acceleration Strategy & Enablement Senior Director
The Coca-Cola Company

Track A: Exploring Growth & Revenue Accelerators

3:10 pm - 3:30 pm Fire-side Chat: Measuring what matters – How can you ensure you have the right data and metrics to accurately measure the real impacts of your retail media, gain a holistic view of its effectiveness, and make data-driven decisions?
Andrew Hill - Digital Acceleration Strategy & Enablement Senior Director, The Coca-Cola Company Wen Zhe Lim - Director, foodpanda
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Andrew Hill

Digital Acceleration Strategy & Enablement Senior Director
The Coca-Cola Company

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Wen Zhe Lim

Director
foodpanda

Track A: Exploring Growth & Revenue Accelerators

3:30 pm - 3:50 pm Case Study: Changing Cookie Era - How to remain targeted with your marketing and advertising strategies whilst ensuring that you meet changing privacy standards

TRACK B: Sharpening Differentiation Strategies

2:30 pm - 3:10 pm All Star Panel: Quality over quantity, a robust logistics network, loyalty beyond price, and a curated product selection - How can you identify your unique differentiators and circumvent these competitive advantages in ways that only you can, to stand out from competition?
Jasper Lim - Assistant Vice President, Direct to Consumer, Primer Group of Companies Clarisse Desgeorge - Director Omnichannel South Asia Pacific, Tiffany & Co. Kanokkul Chatchoochaikul - Head of Customer Analytics, Central Retail Leonard Cheong - Founder & Creative Director, Finix Wear Melvin Chee - CEO & cofounder, RPG Commerce
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Jasper Lim

Assistant Vice President, Direct to Consumer
Primer Group of Companies

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Clarisse Desgeorge

Director Omnichannel South Asia Pacific
Tiffany & Co.

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Kanokkul Chatchoochaikul

Head of Customer Analytics
Central Retail

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Leonard Cheong

Founder & Creative Director
Finix Wear

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Melvin Chee

CEO & cofounder
RPG Commerce

TRACK B: Sharpening Differentiation Strategies

3:10 pm - 3:30 pm Case Study: In-store innovation - How to implement in-store mobile tech that can offer a frictionless, omnichannel shopper experience and improve fulfilment capabilities

TRACK B: Sharpening Differentiation Strategies

3:30 pm - 3:50 pm Fire-Side Chat: Cross border eCommerce - How can you scale operations to cross-border transactions, and also build a team structure capable of managing significant revenue growth?
Chelsea Ma - E-Commerce & CRM Manager, APAC & China, Moschino
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Chelsea Ma

E-Commerce & CRM Manager, APAC & China
Moschino

TRACK C: Luxury Retail Solution Rooms

2:30 pm - 2:55 pm Roundtable 1: Balancing online and offline - How to create a seamless omnichannel experience while maintaining the exclusivity and personalised service associated with your brand
Keith Teoh - Regional GM TR APAC & SEA-Oceania, MAKE UP FOR EVER, LVMH Beauty Mini Sood Banerjee - Assistant Director & Head of Marketing and Training, AMOREPACIFIC GROUP Estelle Hu-Pirot - Regional Sales Director, Retail & Wholesale, South East Asia, Tod's Group

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered.


Roundtable 1: Balancing online and offline - How to create a seamless omnichannel experience while maintaining the exclusivity and personalised service associated with your brand 

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Keith Teoh

Regional GM TR APAC & SEA-Oceania, MAKE UP FOR EVER
LVMH Beauty

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Mini Sood Banerjee

Assistant Director & Head of Marketing and Training
AMOREPACIFIC GROUP

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Estelle Hu-Pirot

Regional Sales Director, Retail & Wholesale, South East Asia
Tod's Group

TRACK C: Luxury Retail Solution Rooms

2:30 pm - 3:45 pm Roundtable 2: How to find the right mix of marketing and distribution channels to maintain an aura of exclusivity while driving sales
Arak Bhokanandh - Chief Customer Growth Officer - Central & Robinson Department Stores, Central Group

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered

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Arak Bhokanandh

Chief Customer Growth Officer - Central & Robinson Department Stores
Central Group

TRACK C: Luxury Retail Solution Rooms

2:30 pm - 3:45 pm Roundtable 3: Millennials and luxury brands - Bridging traditional opulence with modern expectations
Mal Chia - Managing Director, Ecom Nation

Join the solution room to connect with your fellow attendees and get peer-supported advice on your most pressing problems. As a participant-led session, The Solution Room gives you the opportunity to provide and receive consultation and get to know your small group members. Come have a voice and be empowered

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Mal Chia

Managing Director
Ecom Nation

3:30 pm - 4:10 pm Afternoon Coffee Break (20 mins)

TRACK A: Exploring Growth & Revenue Accelerators

4:10 pm - 4:40 pm Case Study: How to get the fundamentals of your marketing strategy right instead of always following the shiny new objects in tech
Roy Lan - Regional Senior Brand Marketing Manager (SEAO), Samsung Asia Pte Ltd
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Roy Lan

Regional Senior Brand Marketing Manager (SEAO)
Samsung Asia Pte Ltd

TRACK A: Exploring Growth & Revenue Accelerators

4:40 pm - 4:50 pm Case Study: Brands lose 36% of influencer marketing budget to fake engagements bought by influencers, what are the scams and how to spot them to protect your investments
Mini Sood Banerjee - Assistant Director & Head of Marketing and Training, AMOREPACIFIC GROUP
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Mini Sood Banerjee

Assistant Director & Head of Marketing and Training
AMOREPACIFIC GROUP

TRACK B: Striking The Right Chord with Loyalty

4:10 pm - 4:40 pm Fire-side Chat: How are retailers leveraging their loyalty 1PD and partnering with other companies to monetise and create greater value (i.e. use of clean rooms)?
Lisa Leung - Director, Marketing and Brand Partnerships I Co-chair - Partners For Sustainabil, Starbucks Asia Pacific Marie Kopp - Director, Consumer Products Asia, Hasbro
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Lisa Leung

Director, Marketing and Brand Partnerships I Co-chair - Partners For Sustainabil
Starbucks Asia Pacific

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Marie Kopp

Director, Consumer Products Asia
Hasbro

TRACK B: Striking The Right Chord with Loyalty

4:40 pm - 4:50 pm Case Study: Building customer loyalty with rewards that matter – How to use predictive analytics and data pools to craft tailored offers and rewards that boost repeat purchases and attract new customers be delivering timely and relevant experiences

TRACK C: Retailer Hangouts

4:10 pm - 4:50 pm Retailer Hangouts: What you need to know to grow - Tips for expanding and diversifying your retail business

Join this informal discussion over drinks about the hottest topics in retail led by one of our fantastic retail speakers. Relax with a drink and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice!

TRACK D: RETAILER ONLY CONNECTIONS & WINE TASTINGS

4:30 pm - 6:00 pm Retailer Only Connections + Wine Tastings: Tech Modernisation - How can composable commerce unlock your agility, flexibility and speed to market plus help you keep up with consumer demands?

4:50 pm - 4:55 pm 5mins Transition to Main Ballroom

Exploring Unconventional Partnerships in Retail

4:55 pm - 5:35 pm Keynote Panel: Unlikely allies – Hear our panellists reveal their most unconventional and unexpected retail partnerships that have created unique opportunities and yielded surprising successes for them

Jasper Lim - Assistant Vice President, Direct to Consumer, Primer Group of Companies William Chin - Founder & CEO, Mummys Markets Marie Kopp - Director, Consumer Products Asia, Hasbro Simon Hearn - Founder, SJH Partnerships
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Jasper Lim

Assistant Vice President, Direct to Consumer
Primer Group of Companies

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William Chin

Founder & CEO
Mummys Markets

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Marie Kopp

Director, Consumer Products Asia
Hasbro

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Simon Hearn

Founder
SJH Partnerships

5:35 pm - 5:40 pm Chairperson Closing Remarks

5:40 pm - 7:00 pm eTail Asia After Party + Networking Drinks

Play games, unwind, network, and have fun at our party themed networking drinks!