eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Day 1 - Wednesday 4th March 2020

Building A Winning Brand

8:00 am - 8:45 am Conference Registration & Networking Breakfast

8:45 am - 8:50 am Welcome Address and Speed Networking

8:50 am - 8:55 am Welcome Address

8:55 am - 9:00 am Chairperson’s Opening Remarks

Jason Greenwood, Founder & Lead Consultant at Greenwood Consulting

Jason Greenwood

Founder & Lead Consultant
Greenwood Consulting

Brand – The Game Changer

9:00 am - 9:20 am Opening Keynote: It's not you, it's your story – How Disney built a winning brand and became #1 in its niche

The Walt Disney Company is not only the second largest entertainment conglomerate worldwide, they are ranked number 2 on Barron’s list of most respected companies in the world. That is the power of dreams. That is the power of knowing your purpose. Purpose, combined with talent and skill to create a powerful value proposition – but it is relevance that explodes that value into a fearless brand.

Anand Roy is an emmy nominated Disney veteran, currently overseeing the music and live entertainment businesses in SEA. He comes with more than 16 years of experience with Disney leading marketing, acquisitions & co-production roles. During his opening keynote address Anand will give an exclusive talk on how Disney has built a magical, fearless brand:

- How Disney sells a promise and not just a product?
- How did it manage to leap to different product categories with ease
- How to fulfill your brand promise on an epic scale where no one can steal your thunder on a long-term basis
- Unlocking the real secret of creating a transcendent brand: How to transform into an idea that consumers are willing to buy in almost any form it takes
Anand Roy, Regional Director at The Walt Disney Company

Anand Roy

Regional Director
The Walt Disney Company

9:20 am - 9:40 am Branding 2.0 Keynote Panel: How can you tell your story and create something with a lasting impact to grow your business?

- How can you put CX and brand relationship at the heart of your company’s growth strategy to enhance engagement and bolster customer lifetime value?
- Putting your brand value proposition at the core of your strategy – How does your eCommerce journey become a brand journey?
- Navigating the interplay between offline and online
- How can you interlock customers and products?
- Building brands-as-a-culture
- How can you create cultures that match your consumers’ changing values and world views
- Are brands which are slow in connecting with today’s customers facing an era of slow death?
Michelle Yip, CMO at Lazada Singapore (Alibaba Group)

Michelle Yip

CMO
Lazada Singapore (Alibaba Group)

Sameer Khetarpal, Director Category Management at Amazon

Sameer Khetarpal

Director Category Management
Amazon

Liliane Sek, Senior Director, Brand Activation, SEAPAC at adidas

Liliane Sek

Senior Director, Brand Activation, SEAPAC
adidas

9:40 am - 10:10 am Keynote: How to unlock premium value across your omni-channel ecosystem to develop meaningful relationships between your brand and your customers

Andrea Picchi has a background in cognitive psychology and computer science and comes with more than 20 years of experience in the design field working for companies like Apple, Google, Samsung, Nokia, Son and British Airways. In the past 10 years, he has been leading teams and personally contributing to the creation of products and services used by millions of users. Join Andrea in this keynote session, as he share his insights on:

- Building an emotional relationship with your customer: How to put your brand purpose at the heart of it and not only create a loyal customer base, but a group of passionate brand advocates
- How to best communicate across channels to turn your customers into a community of loyal followers
- How to humanize your brand to create emotional connections
- How to build your brand for the next generation of shoppers
- How to provide instant gratification to your customers who engage with your brands
Andrea Picchi, Head of Experience Design at River Island

Andrea Picchi

Head of Experience Design
River Island

10:00 am - 10:20 am Morning Networking Break 1

The Future of Personalisation

- How can you build up the necessary skills and capabilities to position your businesses to win?
- Next level in-store personalization
- How are AI, facial recognition, location recognition, and biometric sensors becoming more widely used?
- Expanding partner ecosystems
- How can you provide a more seamless and consistent consumer experiences across all stages the decision journey?
- How can you quickly and effectively know your customer, engage across the buying journey and use AI to personalise every brand interaction?
Christian Skaar, Global eCommerce Director, Professional Products at L'Oréal

Christian Skaar

Global eCommerce Director, Professional Products
L'Oréal

Jenny Chew, MD SEA, Hong Kong & Taiwan at Hasbro Singapore

Jenny Chew

MD SEA, Hong Kong & Taiwan
Hasbro Singapore

Srinivasan Rajamanickam, Senior Director of Omnichanne at Tapestry - COACH | Kate spade |  STUART WEITZMAN

Srinivasan Rajamanickam

Senior Director of Omnichanne
Tapestry - COACH | Kate spade | STUART WEITZMAN

Lorenzo Peracchione, Director, eCommerce at Sephora Digital SEA

Lorenzo Peracchione

Director, eCommerce
Sephora Digital SEA

Lyubomir Minkov, VP, Digital Marketing at NTUC

Lyubomir Minkov

VP, Digital Marketing
NTUC

Dhruv Vohra, Director Digital Natives at Facebook

Dhruv Vohra

Director Digital Natives
Facebook

Gary Brown, EX CEO and Executive Director at 7-Eleven Malaysia

Gary Brown

EX CEO and Executive Director
7-Eleven Malaysia

11:00 am - 11:20 am Keynote Client Case Study: Personalisation as the core driver of how you do marketing – What you need to focus on now to turn the future into a reality

Personalisation is becoming more pervasive and only by acting today, however, you can hope to be in a position to deliver value to both your customers and your brand. Ori is an Innovative, start-up DNA, product and technology executive with strong leadership and execution skills. He comes with over 20 years of experience in delivering top-notch products, leading R&D and product teams in both startups and large global corporates. In this session, Ori together with a retail client, will present a case study on:

- How to quickly and effectively understand the needs of high-value customers on an ongoing basis
- How to set up a centralized customer-data platform (CDP) to unify paid and owned data from across channels
- How to develop and interact with new sorts of data, from voice to visual to individualize outreach across channels
- How to build and refresh the organization’s martech road map, develop use cases, track pilot performance, and compile a robust library of standards and lessons learned
- How to build up cross-functional teams dedicated to specific customer segments or journeys with the ability to execute rapidly
- Customer privacy: How to proactively manage customer privacy to build trust between customer and brand

11:20 am - 11:40 am Data Fireside Chat: Predictive analytics – How can you react to your customer’s last behaviour as well as predict their future actions to make smarter decisions?

GOJEK’s data analytics team solve some of the company’s most difficult and crucial problems. The job is definitely not all fun and games, but one thing is for sure: From matching drivers and customers to personalising GO-FOOD search, each project they do impacts millions of lives! In this Fireside chat, hear Antonie and Reynold from GOJEK share their thoughts on:

- How can you predict what your customers are looking for when they land on your site?
- How can you covert transactions into long-term relationships and sustained revenue streams?
- How can you determine the highest price a customer will pay for your product?
- How can you identify potential fraud before your customer completes the purchase transaction to reduce chargebacks and administration time?
- Building a culture of better decision-making: How can you offer your customers the products they want at the price they want when they want them? And continue this personalized service even after the sale has been completed?
- Optimising pricing to maximise profits: How can you build a model to support real-time pricing?
Antoine de Carbonnel, Chief Commercial Officer at GO-JEK

Antoine de Carbonnel

Chief Commercial Officer
GO-JEK

Reynold D'Silva, SVP & Head of Data Marketing Innovation at GO- JEK

Reynold D'Silva

SVP & Head of Data Marketing Innovation
GO- JEK

Consumer Data is the 'New Oil'. Right?

11:40 am - 12:00 pm Keynote Client Case Study: Infusing AI into your business – How to accelerate your retail business with a scalable data science platform

Chao Han is the head of data science at Lucidworks, where she leads a team of data scientists to conduct research using state of art AI methods (DL and traditional ML) to build next generation search solutions. She comes with more than 13 years of experience, and has worked for companies like JPMorgan Chase and SAS where she developed an in-memory multi-threaded analytic engine. In this session Chao Han will present a case study with one of their retail clients on how to simplify and scale your data science platform to predict and optimise your business outcomes:

- What are the tools, processes and infrastructure needed to support your data science investment and how to effectively utilise them
- Putting data science into production - How to build a pipeline to ensure your data science models are running in real-time to empower your business
- Deploying models of APIs - How to integrate your data science models anywhere instantly into your existing dash boards to save time and resources while providing real value
- How to work with your IT team to ensure that your data science platforms are reliable and secure

12:00 pm - 12:30 pm Keynote Panel: The power of data science – How can you deliver a more relevant shopping experience and increase operational efficiency at the same time?

- How can you differentiate your offering and deliver an exceptional shopping experience to gain a competitive advantage?
- How can you crunch through massive volumes of commercial, operational and shopper data?
- How can you curate and apply insights from your data in a way that will help achieve the commercial goals your organisation?
- How can you identify the specific strengths and weaknesses to implement AI in a way that engages both?
- How can data scientists help organisations identify new drivers of key performance indicators (KPI’s) to make smart decisions, quickly?
- How can you create a commercially-minded collaborative environment to discover and realise new opportunities?
Angus Kong, AVP Data Science, at Tokopedia

Angus Kong

AVP Data Science,
Tokopedia

Taranjit Singh

Director Data Science & Advanced Analytics
GAP

Ankur Gaur, Data Scientist at Samsung Electronics

Ankur Gaur

Data Scientist
Samsung Electronics

Saad Ahmed, Head of Partnerships at GRAB Food

Saad Ahmed

Head of Partnerships
GRAB Food

12:30 pm - 12:50 pm Keynote: How to use a data-driven approach to identify new growth avenues in the Chinese retail market

- How to re-innovate and redesign your customer data strategy to succeed in the most dynamic and growing retail market in the world
- How to constantly monitor the market and look out for changes to identify where the next growth avenues are
- The age of big data – How to use insights in channel, branding, product, user segmentation and marketing execution
Alexander Henrik Kremer, Senior Director Retail Solutions at JD.com

Alexander Henrik Kremer

Senior Director Retail Solutions
JD.com

12:50 pm - 1:10 pm Morning Networking Break 2

Big Ideas Keynotes

1:10 pm - 1:40 pm Keynote Guest Speaker: Using “High Touch” Experience to Succeed in a “High Tech” World

We live in a very different world than that of just 20 years ago. Our lives and those of our customers are increasingly digital. That is great news for eTailers ... lots of potential opportunity. But what are the consequences of our societal transformation? What happens when everyone is living more and more online in a world of nearly 2 billion websites? How do you set your business apart in changed environment? As John Naisbitt pointed out in Megatrends, his famously visionary book of 1982, in an ever more “high tech” world consumers increasingly want and respond to “high touch” experience that makes them feel something personal ... authentic ... human.
World renowned branding and CX Expert, John McDonnell, will share important insights gained from his innovative work across the globe.

Learn how to strengthen customer loyalty by responding to new priorities affecting your market. As Managing Director, International for Tito’s Handmade Vodka, John is highly regarded as a global business leader. Having launched and marketed successful global brands in 150+ countries & islands worldwide, John enjoys sharing his accumulated wisdom with others, helping people (and companies) reach their goals.
John McDonnell, Managing Director International at Tito’s Handmade Vodka

John McDonnell

Managing Director International
Tito’s Handmade Vodka

1:40 pm - 2:20 pm Networking Lunch

Reaching Your Connected Customer in 2020 & Beyond

TRACK A: Digital Marketing - Maximising Conversions & Returns

2:20 pm - 2:50 pm All-Star Panel: Multi-touch marketing attribution – How can you tell which channels are performing well and which are not, so that you can improve your efforts on the weak channels and start focusing more on the effective ones?
- How can you analyze all the touch points and channels to get accurate and segmented ROI?
- How can you implement a better holistic approach in which all the sufficient marketing channels can be properly utilized for a successful marketing campaign?
- How can you map an effective customer journey based on the accurate touch points and customer’s level of engagement with them?
- How can you evaluate how each touch point is performing and test the changes you are making in these touch points?
- How to combine offline channels with online ones to measure effectively?
Li Zhiliang, Associate Director, CRM at Zalora

Li Zhiliang

Associate Director, CRM
Zalora

Shreyansh Modi, Head Of Affiliate Marketing at Flipkart

Shreyansh Modi

Head Of Affiliate Marketing
Flipkart

Maria Graefin, Global Media Manager at Montblanc

Maria Graefin

Global Media Manager
Montblanc

Sumit Ramchandani, Ex Chief Client Officer at Lion & Lion

Sumit Ramchandani

Ex Chief Client Officer
Lion & Lion

Jack Farrell, Founder at D2G Brands

Jack Farrell

Founder
D2G Brands

TRACK A: Digital Marketing - Maximising Conversions & Returns

2:50 pm - 3:10 pm Presentation: How to implement continuous user testing to design products and services that truly answer customers needs and expectations
- How to use usability tests to observe and track real users while they use a product to measure its usability and user-friendliness in order to achieve marketing objectives
- How to use usability tests to harvest user insights in order to develop an efficient user experience and design an overall better product
- How to measure a product’s efficiency in its current version in order to identify possible pain points and therefore solve them
- How to embed usability testing in your product development roadmap from the beginning
- How to use monitored and unmonitored user tests to ensure you gather actionable insights that will save your company precious time and money

TRACK A: Digital Marketing - Maximising Conversions & Returns

3:10 pm - 3:50 pm Case Study Interactive: Growing your online business as quickly as possible – How to use digital marketing to acquire, keep and retain customers
Mayank currently leads the Digital Business & Marketing for Domino's Pizza Indonesia. He is a passionate digital evangelist and has lead, developed, managed, scaled and lived digital businesses and products in past for companies like Zee Entertainment, Domino's Pizza India, Times and NDTV. He enjoys building & growing Digital Business by helping organisations with new initiatives or manage & grow existing business.

In this innovative and interactive format, spend 20 minutes listening to a best-practice case study by Mayank, before he challenges you as an audience to find a solution to one of his key unsolved challenges:

- How to use digital marketing tools to convert new customers to regular customers and to transform regulars into loyal customers
- How to effectively tailor content, rewards and opportunities to your customers
- How to encourage your customers to share their love and excitement with the world through videos, photos and reviews to gain new customers
- How to quickly identify and minimize friction points in the customer buying journey
- How to get loyal customers to spending more with you
Mayank Singh, Head Digital Business, Marketing & Technology at Dominos

Mayank Singh

Head Digital Business, Marketing & Technology
Dominos

TRACK B: eCommerce - Cutting Edge Omnichannel Opportunities

2:20 pm - 2:50 pm All-Star Panel: Going omni – How can you use dynamic pricing for omnichannel environments to increase customer reach, enlarge sales and maximize profit?
- How can you price items accurately, when there are so many changing factors?
- Using customer expectations to your advantage – How can you change product prices across sales platforms to enhance your image as a dynamic seller that knows exactly your customers want, and when?
- How can you clearly define pricing borders that can recommend the optimal price for each product, at every sales channel, while calculating specific days, hours and trends?
Nissan Joseph, VP & GM Asia at Crocs

Nissan Joseph

VP & GM Asia
Crocs

Paulo Almeida, VP Digital Engineering at Pomelo Fashion

Paulo Almeida

VP Digital Engineering
Pomelo Fashion

Jaime Syjuco, Director of Retail & Brand Innovation at Havaianas

Jaime Syjuco

Director of Retail & Brand Innovation
Havaianas

Carmen Low, eCommerce Head, Asia & ANZ at Swarovski

Carmen Low

eCommerce Head, Asia & ANZ
Swarovski

Diego Dultzin Lacoste, Co-Founder & CFO at OnTheList

Diego Dultzin Lacoste

Co-Founder & CFO
OnTheList

TRACK B: eCommerce - Cutting Edge Omnichannel Opportunities

2:50 pm - 3:10 pm Presentation: Seamless, continuous customer experience across any device or location – How to provide your customers with a personalised brand experience, and the ability to get any item at any time, at any price
- How to give your consumers the ability to purchase anything, at any time, from any device, at the best price
- How to combat declining in-store experience due to the convenience and price pressure of online shopping
- How to manage inventory across all channels that has to take place in real time
- How to make sense of the data to provide personalized offers

TRACK B: eCommerce - Cutting Edge Omnichannel Opportunities

3:10 pm - 3:50 pm Case Study Interactive: In-store strategies to support your Omnichannel experience – How to offer a seamless and enticing experience across all channels to meet the needs of your consumers
Richard Flint comes with more than 25 years of international retail experience and currently leads international expansion of Key markets outside of Holland for HEMA, an international retail company with more than 700 stores in 8 countries.

In this innovative and interactive format, spend 20 minutes listening to a best-practice case study by Richard, before he challenges you as an audience to find a solution to one of his key unsolved challenges:

- How to continuously audit in-store activity and collect and analyze store data to improve on successes and discover untapped opportunities
- How to use your experiential staff to collect data about influence of online vs in-store experience
- How to invest and provide targeted training to your in store employees so they can assess the needs of your customers based on their in-store behaviour
- How to deliver flawless execution with a unified customer experience across all of your offline retail locations
Richard Flint, COO at HEMA

Richard Flint

COO
HEMA

Syed Kazmi, Business Development Director at HEMA

Syed Kazmi

Business Development Director
HEMA

TRACK C: Luxury Retail - Digital Transformation In Luxury Retail

2:20 pm - 2:50 pm All-Star Panel: Luxury in the age of digital Darwinism – How can you transform your businesses for the digital era to enhance customer experience, survive and prosper?
- How can you develop the new competencies that digital requires?
- Luxury 4.0 – How can you create a consistent experience for your customers regardless of the country or channel they are in?
- How can you use big data and advanced analytics to find opportunities to provide services uniquely tailored to each customer and occasion?
- How can you best integrate technology into your physical space to enhance the customer experience and boost brand recognition and loyalty?
- What if Amazon starts to focus on luxury brands? Will it replicate the success and disruption it is bringing in the apparel industry?
Damien Haas, Online Director, SEA at Estee Lauder

Damien Haas

Online Director, SEA
Estee Lauder

Denis Arendt, eCommerce Head, SEA at Luxottica

Denis Arendt

eCommerce Head, SEA
Luxottica

Mazen Kurdy, Founder & CEO at StyleMyle

Mazen Kurdy

Founder & CEO
StyleMyle

Sonja Prokopec, Associate Director Center of Excellence in Luxury, Arts, and Culture APA at ESSEC Business School

Sonja Prokopec

Associate Director Center of Excellence in Luxury, Arts, and Culture APA
ESSEC Business School

TRACK C: Luxury Retail - Digital Transformation In Luxury Retail

2:50 pm - 3:10 pm Presentation: Building your luxury digital infrastructure from the ground up - How to select the right eCommerce platform for your digital transformation
- What are the most important factors to consider when choosing your eCommerce platform?
- What are the things to consider when designing a website that fits your go to market and luxury product strategy?
- Open source, out of the box or cloud based: How to identify the right deployment model to fit your requirements
- When should you opt to build your site completely in-house and what are the key things to consider?
- How can you ensure your eCommerce platforms works well with your ERP and POS systems to handle information that comes from your suppliers?

TRACK C: Luxury Retail - Digital Transformation In Luxury Retail

3:10 pm - 3:50 pm Case Study Interactive: How a 100 year old manufacturer of luxury writing instruments, watches, jewellery, eyewear and leather goods used digital to accelerate transformation and boost growth
As the Global Media Manager at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey and full Marketing funnel. Join Maria in this session, as she shares a best-practice case study of Montblanc’s digital transformation:

- After the successful launch of your digital strategy what comes next?
- Mastering the many different challenges around customer experience: strategy, understanding, design, measurement, governance and culture
- Conversion vs. engagement: How can you identify and use only the highest ROI channels?
- Creating a recognisable and inspiring voice that your customer understands and expects regardless of channel
- Where are you going and what do you do when you get there?
Maria Graefin, Global Media Manager at Montblanc

Maria Graefin

Global Media Manager
Montblanc

TRACK D: Creative Boardroom - Mastering Conversational Commerce & Social Selling

2:20 pm - 3:05 pm Creative Boardroom: Building brand equity through conversational commerce – How to redesign your website to support visual and voice search and provide more interactive and engaging experiences
Conversational Commerce can trace its roots all the way back to initial simple email communications. It’s now evolved into live chat, chat bots and messenger based technologies (Facebook). We should learn from these technologies as we move onto the next generation of conversational commerce namely Digital Assistants enabled by natural language processing (Google Assistant and Alexa). The proliferation of digital assistants makes it easier for shoppers to make purchases without setting foot in a brick-and mortar Store – or better yet, without even picking up their mobile device.

Conversational commerce offers businesses an entirely new channel that prioritizes convenience and personalization in a world where consumers demand immediate responses and tailored recommendations. The future is upon us:

- How to use conversational commerce to boost sales and brand loyalty
- How to use messaging services like Facebook Messenger, WhatsApp, iMessage to support customers and add convenience to the sales cycle
- How will voice and visual tech grow in digital marketing?
- How to make voice search, engagement even more convenient and meaningful across each stage of the purchase journey?
- What are the core principles within conversational commerce you need to focus on to best prepare?
Michael Ryan Chan, Chief Content Officer at ShopJJ

Michael Ryan Chan

Chief Content Officer
ShopJJ

TRACK D: Creative Boardroom - Mastering Conversational Commerce & Social Selling

3:05 pm - 3:50 pm Creative Boardroom: Social selling mastery – Everything you ever wanted to know about social commerce
- How to gain support with your personal branding, social media presence, employer branding and social selling
- How to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come
- How to use social research, personal branding, and content marketing interdependently in social selling
- What are the nuances of content marketing you must consider to get the engagement you are aiming for?
- The benefits of writing and videoing yourself and put that content out on social
Dustin Ramos, Co-Founder at Duxton & Monuments Lifestyle

Dustin Ramos

Co-Founder
Duxton & Monuments Lifestyle

Iris Ramos, Co-Founder at Duxton & Monuments Lifestyle

Iris Ramos

Co-Founder
Duxton & Monuments Lifestyle

TRACK E: Synergy Workshops Big Data – Building Personalised Experiences

2:20 pm - 3:50 pm Synergy Workshop: How to use big data to personalize, grow your ecommerce channel, retain customers and improve customer experience
An invaluable opportunity for you to turn theory into practice by applying your knowledge in an experienced classroom environment. The workshop is facilitated by a leading practitioner and is open to 25 active participants who form part of a high level brainstorm where competing ideas are put forward and the best solutions agreed upon. Contribute to a new forward-looking project and create a step-by-step action plan on how to make it work:

- How to leverage ecommerce big data effectively to grow your business and better serve your customers
- How to use big data to determine customer preferences, such as which products they like best or what times they usually shop
- How to use big data to track delivery times and customer satisfaction levels, and help you identify potential problems to resolve them before a customer gets involved
- How to use big data to give insights on customer behavior and demographics to create personalized experiences

3:50 pm - 4:10 pm Afternoon Networking Break 1

Reaching Your Connected Customer in 2020 & Beyond

TRACK A: Digital Marketing Optimizing Your Digital Marketing Spend

4:10 pm - 4:40 pm All-Star Panel: Getting the biggest bang for your digital buck - How can you implement a fail-proof and profitable digital marketing strategy?
- How can you calculate your budget based on your expectations to give you a ballpark idea of your return on investment (ROI)?
- Aligning sales and marketing (Smarketing) – How can you create a united marketing and sales department towards clearly stated common objectives
- Drawing up a workflow – How can you put together agile scrum frameworks that improve the methods used to get the work completed?
- Measuring results – How can you identify quick wins that are hugely beneficial for relatively little effort?
Manoj Aravindakshan, Director at On Target Media

Manoj Aravindakshan

Director
On Target Media

Ng Aik Phong, MD & CEO at Fave

Ng Aik Phong

MD & CEO
Fave

Jack Farrell, Founder at D2G Brands

Jack Farrell

Founder
D2G Brands

Ayushman Chiranewala, Marketing Head, Fastrack at Titan Company

Ayushman Chiranewala

Marketing Head, Fastrack
Titan Company

Mithun Sundar, Chief Revenue & Strategy Officer at Myntra

Mithun Sundar

Chief Revenue & Strategy Officer
Myntra

TRACK A: Digital Marketing Optimizing Your Digital Marketing Spend

4:40 pm - 5:00 pm Presentation: How to use ROI to optimize your marketing spend and measure the potency of your marketing campaigns
Face it: effective marketing often costs a lot of money. There are so many directions to go with your marketing tactics, and some will be more effective than others. The problem is, you don't know what will be effective for your brand, your product, and your market. Measuring return-on-investment (ROI) is a useful way to measure the potency of marketing campaigns:

- How to locate where your marketing budget is being spent
- How to calculate the ratio between costs and demand generation - Measuring ROI
- How to use automating marketing measurement with great programs to get clear and accurate feedback
- How to align with sales for effective feedback on the overall effectiveness of your marketing campaigns

TRACK A: Digital Marketing Optimizing Your Digital Marketing Spend

5:00 pm - 5:40 pm ‘HOW TO’ Digital Marketing Roundtables
These interactive sessions are your opportunity to learn how to tackle your digital marketing specific challenges. Choose a roundtable discussion group to join for a 40 minute discussion. Highlights for eTail Asia roundtable discussions are your best opportunity to idea-share with your peers.

Table 1: How to – use influencer marketing to boost your traffic and drive conversions
Roger Yuen, Founder & CEO, Clozette
 
Table 2: How to – manage your audience data more carefully and give users more choice over what happens with their personal information
Sumit Ramchandani, Ex Chief Client Officer, Lion & Lion
 
Table 3: How to – Get the most out of your video add spend on social platforms and on apps
 
Table 4: How to – avoid the overreliance on  Amazon, Facebook, and Google to take back the customer relationship and the data that goes with it
 
Table 5: How to – use machine learning and predictive analytics to connect with your customers in new and meaningful ways 
Li Zhiliang, Associate Director, CRM, Zalora     
 
Table 6: How to – use cloud-based and AI solutions to shift your digital marketing operations from agencies to in-house
 
Table 7: How to – Create meaningful digital experiences for individual customers, not just customer segments
 
Table 8: How to  implement personalisation to support seamless customer experiences
Jason Greenwood, Founder & Lead Consultant, Greenwood Consulting
 
Table 9: How to -  accurately predict and anticipate your customer trends and demands with IOT
Ted Hopkins, Senior Director, Digital Operations, Walmart
 
Table 10: How to – dynamically increase the effectiveness of your SEO strategy to ensure your customers can find you with ease
Manoj Aravindakshan, Director, On Target Media
 
Table 11: How to - optimise more revenue through yield management
Ng Aik Phong, MD, Fave

TRACK B: eCommerce - Mastering Experiential Retail

4:10 pm - 4:40 pm All-Star Panel: How can you combine technology and shopping to provide an unique and unforgettable in-store experience?
- How can you link the online and offline worlds, using data to enhance the retail experience?
- How can you collect information about your customers while they are browsing in-store?
- How can you provide the in-store experience of the future by giving visibility to retailers on what is happening in the store?
- Bridging online and offline – How can you use technology like connected clothing racks, touch-screen-enhanced mirrors and sign-in stations to help put data collected from customers online to use in stores?
Gary Brown, EX CEO and Executive Director at 7-Eleven Malaysia

Gary Brown

EX CEO and Executive Director
7-Eleven Malaysia

Yvonne Lim, Global eCommerce Director at Razer Inc

Yvonne Lim

Global eCommerce Director
Razer Inc

Jaime Syjuco, Director of Retail & Brand Innovation at Havaianas

Jaime Syjuco

Director of Retail & Brand Innovation
Havaianas

Christian Skaar, Global eCommerce Director, Professional Products at L'Oréal

Christian Skaar

Global eCommerce Director, Professional Products
L'Oréal

TRACK B: eCommerce - Mastering Experiential Retail

4:40 pm - 5:00 pm Presentation: Seamless and convenient – How to enhance the physical experience, with an approach that runs on data and draws on mobile
- Breaking the four walls – How to enhance your brand in your customers mind
- How to push your mobile app as a catch-all of services for everything from reserving products to loyalty points and product information
- How to collect data and insight from loyal consumers to make sure you hit the mark on product selection
- How to create meaningful, relevant experiences based off of what you know about your consumers

TRACK B: eCommerce - Mastering Experiential Retail

5:00 pm - 5:40 pm ‘HOW TO’ Digital Marketing Roundtables
These interactive sessions are your opportunity to learn how to tackle your digital marketing specific challenges. Choose a roundtable discussion group to join for a 40 minute discussion. Highlights for eTail Asia roundtable discussions are your best opportunity to idea-share with your peers.

Table 1: How to –  develop your omnichannel capabilities through collaboration and data sharing

Table 2: How to – use interactive information and experiential events to build a strong brand and increase customer lifetime value 
Diego Dultzin Lacoste, Co-Founder & CFO, OnTheList  
 
Table 3: How to – use voice and visual tech to  provide more interactive and engaging experiences to drive revenue and growth
Michael Ryan Chan, Chief Content Officer, ShopJJ

Table 4: How to – leverage marketplaces to drive new business 
Yvonne Lim, Global eCommerce Director, Razer Inc

Table 5: How to – merge online & offline to deliver the optimal customer experience
 Christian Skaar, Global eCommerce Director, Professional Products, L'Oréal
 
Table 6: How to - develop a highly experiential community brand
Terry Jacobson, Founder & CEO, AllSense

Table 7: How to –be the face and voice of your brand
Ayushman Chiranewala, Marketing Head - Fastrack, Titan Company Limited
 
Table 8: How to – focus on purpose and transparency through your brand promise
Desmond Pheh, Co-founder & CEO, LivingWear
 
Table 9:  How to – create partnerships in retail
Iris Ramos, Co-Founder, Duxton (menswear online) and Monuments Lifestyle (concept retail, offline)
 
Table 10:  How to - leverage brand partnerships to acquire new customers and grow revenues
Alin Dobrea, Head of Marketing Solutions & Partnerships, Zalora

TRACK C: Luxury Retail - Digital Transformation In Luxury Retail

4:10 pm - 4:40 pm All-Star Panel: Fraud challenges in luxury fashion – How can you balance the desire to provide a smooth digital shopping experience with the need to keep a watchful eye on purchases to avoid fraud?
- How can you decide if you should approve or decline an online purchase due to suspected fraud?
- How can you address the unique fraud-related challenges luxury retailers face?
- How can you enter the Chinese market?
- How can you effectively monitor and decide which channels are safer than others?
Benjamin Goh, Head of Marketing, SEA & ANZ at Montblanc

Benjamin Goh

Head of Marketing, SEA & ANZ
Montblanc

Mazen Kurdy, Founder & CEO at StyleMyle

Mazen Kurdy

Founder & CEO
StyleMyle

Srinivasan Rajamanickam, Senior Director of Omnichanne at Tapestry - COACH | Kate spade |  STUART WEITZMAN

Srinivasan Rajamanickam

Senior Director of Omnichanne
Tapestry - COACH | Kate spade | STUART WEITZMAN

TRACK C: Luxury Retail - Digital Transformation In Luxury Retail

4:40 pm - 5:00 pm Presentation: Reinventing the online purchase – How can you transform your digital strategy to grow your business?
- Conversion optimization: How can you get your customers to the end of the buying funnel?
- Experience Optimization: How can you effectively target the entire customer journey across channels?
- Lifecycle Optimization: What do you gain from staying connected beyond transactions?
- Analytics Optimization: How can you use your customer data to increase UX and drive loyalty?

TRACK C: Luxury Retail - Digital Transformation In Luxury Retail

5:00 pm - 5:40 pm Case Study Interactive: The WeChat Transformation of Luxury Brands – Redefining how to connect, engage and sell to customers in this lucrative market
The impact of digital transformation is magnified in China for international luxury brands given the market’s ever-changing digital landscape and relatively underdeveloped digital teams. While global strategies and infrastructures are integrated with China, there aren’t always plug-and-play solutions in this market.

As the Managing Director for China & Partner at Digital Luxury Group China, Pablo and his team successfully manages 360° digital and consulting projects for major luxury brands in various segments such as Montblanc, Four Seasons, Christian Louboutin, Landmark and many others. In this innovative and interactive format, Pablo will address:

- How to fully leverage and reap the benefits of an integrated digital model
- How to integrate WeChat as part of your brand’s customer service solution across the consumer life cycle
- How to collect valuable consumer preference data both online and in-store to maintain the relationship with Chinese travellers shopping broad
- How to integrate your CRM strategy with Wechat to create personalised content to a specific audience segment

TRACK D: Country Clinics Winning In SE Asia & China

4:10 pm - 4:40 pm SEA Country Clinic: Seizing opportunities and overcoming challenges in SEA – How to achieve fast and sustainable growth in this booming but quickly maturing digital market
The six major markets in Southeast Asia had an estimated 272 million adults with internet access at the end of 2018. Forrester research predicts that this number will contribute to approximately $53 billion in regional B2C sales by 2023 - comprising 6.5% of total retail sales at that time.

- How to tap into an internet-savvy demographic with considerable spending power
- From the lack of a solid regional logistics and payment infrastructure, to the obvious wide range of consumer preferences and cross border concerns – how to succeed in this lucrative market
- What makes the region’s consumers tick – How to best serve the variety of customer preferences across the region
- How to effectively tackle the challenges unique to not just the region, but also the specific countries you are operating in
Andrew Hong San Djie, Country Director at Schnellmedia Asia

Andrew Hong San Djie

Country Director
Schnellmedia Asia

TRACK D: Country Clinics Winning In SE Asia & China

4:40 pm - 5:10 pm China Country Clinic: Facial recognition payment, app-enabled self-checkout & digitalised inventories – Best practices for your business and key lessons on how to succeed in the world’s largest and most future focused eCommerce market
Is your business future focused and looking to implement fully automated cashless payment, optimise physical spaces for engagement and conversion or consider experiential retail, augmented with contextual digital content? Learn how these elements come to life in China’s retail scene every day, and how you can apply these effective strategies to your company. And enter and succeed in the Chinese market.
Braden Shields, Head of eCommerce, Asia Pacific at COS - H&M Group

Braden Shields

Head of eCommerce, Asia Pacific
COS - H&M Group

Ted Hopkins, Former Senior Director, Digital Operations at Walmart

Ted Hopkins

Former Senior Director, Digital Operations
Walmart

TRACK D: Country Clinics Winning In SE Asia & China

5:10 pm - 5:40 pm India Country Clinic: Exploring opportunities and challenges in the $600 billion eCommerce market
With a citizenry of 1.25 billion that includes a large young, mobile-first generation—many of whom share English as a common language—plus an emerging middle class, India presents significant growth opportunities for retailers from across the world.

Following the recent news that the Indian government’s Department of Industrial Policy and Promotion would officially allow up to 100 per cent foreign ownership of e-commerce marketplaces, both offline and online retailers operating there have amassed some decisive new advantages. In this interactive format, join our expert speakers as they share expert insights on how you can tap into the staggering scale of the Indian eCommerce market.
Mithun Sundar, Chief Revenue & Strategy Officer at Myntra

Mithun Sundar

Chief Revenue & Strategy Officer
Myntra

TRACK E: Synergy Workshop Design Thinking For Innovation

4:10 pm - 5:40 pm Design Thinking Workshop: How to assess the specific issues facing your customers to determine alternative ideas and strategies, leading to innovation
The ability to innovate faster and in new ways is critical to achieving high performance and surviving in a competitive world. In this workshop you work with a leading practitioner and 25 of your peers to develop creative, fluid, and responsive design thinking that you can use to solve problems within your organization. Build a company-wide culture that promotes, accelerates, and sustains innovation and get the opportunity to build design thinking facilitation skills.

5:40 pm - 5:45 pm Transition time to main ballroom


Debate: For and Against - Data Scientists Vs. Automation

5:45 pm - 6:30 pm Debate – For and Against: Data scientists will be replaced with automation tools in 5 years
Data Scientist has been called the sexiest job of the 21st century. But perhaps the century will last only another 5 years. With even knowledge-based jobs like lawyers and accountants being automated, will Data Scientists prove to be an exception?

Fully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry-leading figures pitting themselves against each other in a battle to deliver the knockout argument. Will you reconsider your position? And will you walk away with a fresh mindset and better prepared to take on this key conundrum?
Jason Greenwood, Founder & Lead Consultant at Greenwood Consulting

Jason Greenwood

Founder & Lead Consultant
Greenwood Consulting

Angus Kong, AVP Data Science, at Tokopedia

Angus Kong

AVP Data Science,
Tokopedia

Ankur Gaur, Data Scientist at Samsung Electronics

Ankur Gaur

Data Scientist
Samsung Electronics

Champagne C-Suite retreat (By invitation only, Retailers Only)

5:45 pm - 6:20 pm Creative Boardroom: While much is said and written about disruptive, young brands taking on the big players, how are legacy brands fighting back to maintain their relevance against the latest crazes and shifting cultural trends?
Champagne C-Suite retreat (By invitation only; Retailer Only)

Engage in this closed door invite only C-Suite retreat, where you get a chance to exercise your minds and uncover and if it’s possible to go from last to first in the digital era . Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.
Ben Flintoff, General Manager at Baskin-Robbins Australia

Ben Flintoff

General Manager
Baskin-Robbins Australia

Pavel Dorosevich, Ex-APAC Regional Director at Subway

Pavel Dorosevich

Ex-APAC Regional Director
Subway

Desmond Pheh, Co-Founder & CEO at LivingWear

Desmond Pheh

Co-Founder & CEO
LivingWear

Jenny Chew, MD SEA, Hong Kong & Taiwan at Hasbro Singapore

Jenny Chew

MD SEA, Hong Kong & Taiwan
Hasbro Singapore

6:30 pm - 6:35 pm Chairperson’s Closing Remarks


6:35 pm - 7:15 pm Networking Drinks Reception