Pritika Hemmady

Since 2017, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis on the state of media quality around the globe. Featuring marketers from major brands and agencies in the APAC region, join us as we discuss how to leverage insights and metrics from the report to inform digital advertising campaigns, including retail media networks. This year’s report highlights:

-         How Artificial intelligence (AI) is revolutionising the digital ecosystem

-         The quality metrics that enable advertisers to strengthen digital media strategies

-         The value of consistent, holistic measurement and protection that extends to all channels, including proprietary platforms, the open web and emerging channels

-         How attention metrics are becoming a currency for performance and how these metrics can be used to inform and optimize campaign strategies