Prayarana Aryan

Prayarana Aryan is Head of Ecommerce, APAC at EssenceMediacom, GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands.

In her role, Pray is responsible for driving excellence in commerce across EssenceMediacom’s client bench in the region, and scaling the agency’s commerce capabilities through strategic partnerships and technological advancements. Pray is passionate about driving marketing forces that contribute to a brand’s growth. She views this as a scientific process that intricately connects consumers’ mindsets with brand growth, a dynamic that has consistently kept her on her toes throughout her career.

Pray has worked on the brand side at companies such as Disney, Vodafone, and Wipro Unza. She has served in various roles across brands as well as agencies, including marketing, brand communications, client servicing, media planning, and consumer insights. With over 17 years of experience,

Pray has crafted and executed robust strategies to drive revenue growth, enhance customer experiences, and optimise operational efficiency. She has also developed a keen understanding of emerging trends and consumer behaviour, and a proven track record of successfully leading high-performing teams.

Pray’s career has taken her to markets such as Canada, India, Indonesia, and Singapore. Collaborating with individuals of diverse cultures and nationalities has granted her a profound comprehension of human dynamics, reinforcing her belief that a people-first approach leads to better results.