eTail Asia 2025
May 14 - 15, 2025
Equarius Hotel, Sentosa, Singapore
Main Conference Day 2 – Thursday, 9th June
Mapping Out Your ‘Endemic’ Growth Plan
Welcome
8:45 am - 8:50 am
Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
8:50 am - 9:00 am
Chairperson’s Opening Remarks: Jason Titman, Director, integr8 Investment Group
Jason Titman -
Director,
integr8 Investment Group
Your Ultimate Marketing Playbook For Post-COVID Normalcy
9:20 am - 9:40 am
‘Out Of The Box’ Opening Keynote 1: “Out-of-this-world” Viral marketing for sales success – How to create a massive global stir with humorous and out-of-the-box marketing campaigns that will capture eyeballs, drive sales, and power growth
Maria von ScheelPlessen -
Senior Marketing Executive & Keynote Speaker,
Gucci
9:00 am - 9:20 am
‘Out Of The Box’ Opening Keynote 2: Back-to-basics; The "laws" of connecting with customers stand true, but the approach varies with times – How to not lose sight of the evergreen marketing fundamentals to make sure you treat customers as humans and not numbers
Jake Hissitt -
Global Media (Social & Marketing) Lead,
Alibaba Group
9:40 am - 10:10 am
Keynote Panel: Winning the hearts of the Gen Z and millennials - Leveraging on gaming and partnerships
Antoine Gross -
General Manager (Southeast Asia),
impact.com
Guillaume Noe -
VP Marketing,
Coda Payments
Gijs Verheijke -
CEO & Founder,
Ox Street
Sebastien Lepez -
Founder & CEO,
JOLT Digital
More than ever, consumers turn to the authentic voices of publishers, influencers, content creators, and even other businesses who recommend and refer consumers to products and brands.
The Gen Zs and millennials group will soon become the largest cohort of consumers and retail brands who want a piece of this opportunity will need to understand their shopping behaviour, tendencies and digital expectations.
A recent Deloitte study listed ‘fusing cross-industry partnerships in a post pandemic world’ as one of its seven key global marketing trends for 2021 and mobile gaming and partnerships are a great way for retailers to tap into the Gen Z and millennials to acquire new customers and grow their revenue.
Come hear from mobile digital payments company, Coda Payments, sneaker eCommerce retailer, Ox Street and partnerships management platform, impact.com, on how retail brands today can leverage on gaming and partnerships to acquire new targeted customers and grow and scale their business beyond traditional sales and marketing channels.
10:10 am - 10:30 am
Morning Networking & Coffee Break 1
10:30 am - 11:20 am
Rockstar Digital Marketing Panel: Confessions of Rockstar Digital Marketers - Revealing the good, the bad and the ugly in digital marketing
Christine Ng -
Regional Chief Digital Officer (Active Cosmetics),
L'Oréal
Juliana Chu -
Vice President of Digital & eCommerce, Asia Pacific,
Shiseido
Andrew Yin -
Head (Asia) - Digital Marketing, eCommerce & Retail Development,
Hasbro
Dipashree Das -
Content & Brand Marketing Lead, Films,
Netflix India
Kim Zorn -
Global Performance Marketing Director,
Princess Polly
Roger Yuen -
CEO & Founder,
Clozette
Cindy Koh -
Lead, Digital Marketing and Branding,
SIRS, Nanyang Polytechnic
Retail Payments Outlook - 2022 & Beyond
11:20 am - 11:40 am
Keynote Case Study: The future of eCommerce payments in Asia
Mark Leadercramer -
Revenue and Growth Lead, South East Asia,
Stripe
Ecommerce payments landscape is getting increasingly complex and fragmented in Asia. New modes of payment such as buy now, pay later, mobile wallets, and cryptocurrency are fast becoming not just options, but must-haves to stay competitive.
Tune into our session and learn:
- Emerging trends across Asia’s payments landscape, and what they mean for you and your customers
- How smart investments in payments technology can create additional revenue streams and unlock new customer segments
- How ambitious retail businesses are adopting modern payments technology to gain competitive advantage
11:40 am - 12:00 pm
Morning Networking & Coffee Break 2
Third-party cookie cull; Ready for the cliff-face?
12:00 pm - 12:30 pm
Fire-side Chat: How can you immediately revamp your audience targeting and activation strategy to build strong customer relationships before the ‘cookie cull’ in 2023?
JJ Eastwood -
Managing Director,
Carousell Media Group
Eddie Teng -
Head of Marketing (Systems),
ASUS
Mike Ghasemi -
Founder, Retail, Hospitality & Travel Chief Analyst,
Mike Ghasemi Research
The Evolving Consumer Journey: Connecting Community, Entertainment and Commerce
12:30 pm - 12:50 pm
Innovative Keynote: How TikTok has disrupted the way brands connect with shoppers and how to monetize this burgeoning digital platform
Arjun Sarwal -
Head of Regional Performance, SEA,
TikTok
Industry insights
- Marketers are familiar with the marketing funnel - it was designed long ago and even today, we use this framework to dictate how we run our businesses.
- While marketers like us have been happy to use this framework, the reality is that nowadays the consumers' path to purchase has evolved.
- Consumers are less satisfied with much of the advertising they see and are demanding experiences that are genuinely entertaining
- Shoppertainment is reshaping shopping behaviour, evolving the path-to-purchase into an infinite loop of joy
- Discovery to purchase is accelerated through online videos - consumers' new favourite format of entertainment, compared to static images
- The magic of shopping continues even post-purchase when passionate shopper communities come together to review and amplify brands and products
TikTok insights
- What does this mean for brands? Leverage the platform that leads the Shoppertainment space - TikTok
- #TikTokMademeBuyIt has become a unique shopping phenomenon that helps products fly off the shelves, powered by a passionate community of users.
How TikTok? Turn happy users into happy buyers in 3 ways
o Show up on TikTok with a TikTok Business Account
o Partner with TikTok Creators to create authentic and entertaining branded content
o Put the 'Shopping' into Shoppertainment with TikTok ads. Be creative with our ads.
International Guest Keynote
12:50 pm - 1:10 pm
Keynote: Winning With Convenience, The Backbone of eCommerce
Vijay Talwar -
CEO,
Wish.com (Former CEO of Foot Locker)
Striding Towards A Sustainable Future
1:10 pm - 1:40 pm
Keynote Panel: Taking a sharper outlook on the wider forces at play to reposition your own businesses as a force in equitable, sustainable recovery
Vivek Kumar -
Chief Marketing & Communications Director,
WWF Singapore
Stefanie Beitien -
Head of Market Transformation,
WWF Singapore
Peilin Lee -
Head Of Marketing,
Nestlé Nespresso
Roger Yuen -
CEO & Founder,
Clozette
Lunch
More than ever, consumers turn to the authentic voices of publishers, influencers, content creators, and even other businesses who recommend and refer consumers to products and brands. This commercial information and these relationships are at the heart of the new partnership economy — and you need to be a part of it to thrive.
A recent Deloitte study listed ‘fusing cross-industry partnerships in a post pandemic world’ as one of its seven key global marketing trends for 2021.
Come and learn how affiliate marketing and partnerships are driving significant growth for leading retailers such as ZALORA, Sephora, Decathlon, PUMA to expand revenue opportunities beyond sales and marketing, whilst creating unique customer experiences and sustainable growth.
What you’ll learn:
· How modern partnerships deliver what traditional digital advertising alone no longer do - trust, endorsement, authenticity, conversion and efficient costs
· The different types of partnerships and what’s right for your business.
· Real-world examples of successful retail partnerships, including influencers, premium publishers, loyalty sites, and more
- Practical steps to starting and scaling a revenue-driving partners hip program
Retail 2030: The Future Is Now, Be Future-Ready
Lead In The Effortless Economy: Making Convenience A Strategic Priority
TRACK A
2:40 pm - 3:00 pm Case Study Presentation: Driving customer engagement, loyalty, and retention - How Love, Bonito launched highly relevant loyalty-boosting initiatives throughout the customer lifecycle that led to increased customer engagement and advocacy Roseline Tan - Growth Manager, Loyalty & CRM, Love, Bonito Santi Lee - Senior Client Success Manager, EmarsysIn today’s hypercompetitive market, retailers that are winning are focusing on the customer -- delivering products, messages, and programs that foster lasting loyalty.
In this session, we will discuss the increased importance of delivering positive customer engagement and offer insights on how brands can successfully keep customers coming back. You’ll also hear from Roseline as she shares how Love, Bonito launched highly relevant loyalty-boosting initiatives throughout the customer lifecycle that led to increased customer engagement and advocacy.
Sponsored by: Emarsys
TRACK A
3:00 pm - 3:40 pm All Star Panel: Exploiting the rise in social commerce – With the global social commerce market growing to $604.5bn by 2027, how to leverage this as a staple channel to stay ahead and relevant in a rapidly-evolving social commerce arena Pablo Mauron - Partner and Managing Director, China, DLG (Digital Luxury Group) Hung Nguyen - Industry Director Regional eCommerce, TikTok Trần Nguyễn Phi Long - Head of Retail Marketing, PNJ Group Mike Ghasemi - Founder, Retail, Hospitality & Travel Chief Analyst, Mike Ghasemi Research
TRACK A
3:40 pm - 4:00 pm Afternoon Coffee & Networking BreakTRACK A
4:00 pm - 4:20 pm Case Study: Korean e-Commerce 101 with Coupang Gerald Hoe - Head of Global Marketplace, Coupang- Korea, a global e-Commerce powerhouse
- Coupang, Korea's leading e-Commerce platform
- The nuts & bolts of being a Coupang seller
- Joining Coupang
TRACK A
4:20 pm - 5:20 pm All Star Panel: It's now or never; The marketplace imperative - With 91% of consumers starting their shopping journey on a marketplace, how can you unlock the full growth potential of marketplaces? Gerald Hoe - Head of Global Marketplace, Coupang Sam Way - Head of O2O (Offline to Online), ASEAN & South Pacific Operating Unit, The Coca-Cola Company Atul Shivnani - Head Of eCommerce & Digital, The Body Shop Raman Arora - Chief Operating Officer, LEAP Commerce (Part of Luxasia) Isabel Kum - Lecturer and Programmes Facilitator, SIRS Sasitharan Krishnan - Regional Head of Affinity, Sompo Holdings Asia Mangala Martinus - Managing Director, Payments Consulting Network Ankit Dua - Associate Director, Marketplace, Myntra
Sam Way
Head of O2O (Offline to Online), ASEAN & South Pacific Operating UnitThe Coca-Cola Company
Stand Out To Survive: Mastering Unique Brand Identities
