Roseline Tan

Growth Manager, CRM & LoyaltyRoseline is a CRM business leader and practitioner with experience across ecommerce, entertainment, FMCG, beauty and fashion brands. She finds joy in blending the beauty of data-driven customer insights and creative storytelling into proven marketing strategies. Roseline has demonstrated successful experience in Customer Lifecycle Marketing and Loyalty Marketing and constantly seeks out opportunities to digitalise marketing processes wherever possible to value-add to customers. Now, she is leading Loyalty at Love, Bonito, which is one of the largest omni-channel women’s fashion brands in the region today, with an international e-commerce presence in the Singapore, Malaysia, Philippines, Australia, greater China, UAE and the United States, as well as retail stores across Singapore, Malaysia and Indonesia.