eTail Asia 2024
May 14 - 16, 2024
Equarius Hotel, Sentosa, Singapore
Main Conference Day 1 – Wednesday, 8th June
Asia’s Leading The World
Welcome
8:40 am - 8:45 am Welcome Address: Danny Levy, Managing Director, eTail Asia/ANZ
8:45 am - 8:50 am Welcome Address: Suhana Begum, Lead Editor, Researcher & Producer, eTail Asia
8:50 am - 8:55 am Chairperson Opening remarks: Jason Titman, Director, integr8 Investment Group
Jason Titman - Director, integr8 Investment Group
What are the trends that have been shaping the digital advertising industry for the past three years? The top 3 would be: changes to digital consumer behavior brought by the pandemic; growing data privacy enforcement led by Apple and Google; and the surprising rise of Amazon's ad business, which has now become the third largest ad platform. While user data has been collected more than ever and became an asset to companies following the digital transformation accelerated by the pandemic, a shifting regulatory landscape is limiting the use of external data for targeted ads.
This is where first-party data - data that companies own and collect from their own sources - comes into play. As it's the most accurate, reliable, and safest type of user information, first-party data also played a central role in driving Amazon's recent success. Leveraging a huge amount of retail user data collected directly from its own platform, Amazon was able to maximize the value of ad inventory and its performance, and ultimately unlock the massive ad revenue opportunity.
In this session, Matt Koh, Director of Business Development at Moloco, will be discussing:
- New marketing and business growth strategies in the era of first-party data and
- Ways to maximize growth with technology provided by adtech companies like Moloco.
Delighting Your ‘Digital First & Fast’ Consumer
8:55 am - 9:15 am
Opening Keynote: The eCommerce economy in 2022 - Featuring the latest insights from the Mastercard Economics Institute, "The eCommerce Economy" will outline and explore:
David Mann -
Chief Economist - Asia & MEA,
Mastercard Economics Institute
- The shift to digital: How sticky is the shift to digital in the online retail and services sectors post-pandemic? What are some emerging trends?
- Dimensions of digital commerce: What are the recent e-commerce adoption trends among businesses like? How different is the extent of e-commerce sales across small vs large businesses? How much of business activity is done through online channels?
- Cross border e-commerce: Has cross-border e-commerce accelerated post-pandemic?
9:15 am - 9:30 am
Opening Keynote: Decoding ‘what’s next’ for ecommerce in Asia
Vaughan Ryan -
MD, Ecommerce, Asia Pacific,
NielsenIQ
Ecommerce is growing by leaps and bounds around the world and Asia is in the driver’s seat. While convenience and lower prices draw consumers to online shopping, there is a cost to pay. Maintaining margins and profitability within ecommerce is still a big challenge for manufacturers and retailers. In this session, we will look at the latest trends within the ecommerce industry impacting Asia, consumer shifts across categories, and tactics to get the last mile logistics right to ensure your ecommerce business is profitable. We will also showcase how innovation can be used as a game changer to achieve a win-win between the manufacturers, retailers, and the end consumer.
9:30 am - 10:10 am
CEO Spotlight Panel: Tactics you need for continued growth in a crowded competitive market - How can you make the right moves to position your business for innovation and success as retail rebounds?
Nelson Choi -
Group CEO - China,
G2000
Pang Fu Wei -
Group Managing Director,
Mothercare Singapore
Ayesha Aziz -
CEO,
Trans Fashion Indonesia
Joan Yeoh -
Country Director,
Love, Bonito
David Lee -
Director of Talent Development & Convenorship,
Singapore Retailers Association
10:10 am - 10:30 am
Keynote Case Study: How modern marketers optimize digital experiences for growth
Alex Atzberger -
CEO,
Optimizely
10:30 am - 10:55 am
Morning Networking & Coffee Break 1
10:55 am - 11:40 am
C-Level Chat: Devising your playbook for future disruptions - How can you safeguard against digital disruptions to capitalise on the Southeast Asian post-pandemic digital boom?
Sanjay Roy -
General Manager, SEA,
PUMA
Ravi Shankar -
Country Head,
Lenskart Indonesia
Michelle Yang -
Branding & Marketing Director,
Benjamin Barker
Rosemarie Bosch Ong -
SEVP & COO,
Wilcon Depot
Wendy Johnstone -
SVP & COO Asia Pacific,
Zendesk
Roger Yuen -
CEO & Founder,
Clozette
11:40 am - 12:00 pm
Keynote Case Study: Unified commerce - Your winning strategy in the future of retail
Priyanka Gargav -
Commercial Head, SEA & HK,
Adyen
Over the last year, businesses in APAC have invested in digital technologies to remain competitive in an accelerating world. As markets start re-opening and consumer mindset shifts from shopping for convenience to shopping for pleasure again, being able to anticipate what they want will help businesses come out on top.
At this session, we will look at some of the trends and insights shaping the retail industry and how connectivity across systems and channels will help businesses capitalize on consumer's demand for seamless cross-channel experiences.
Your Data, Your Kingdom
12:00 pm - 12:30 pm
Keynote Panel: How can you use predictive analytics to understand and analyse customer behavior and reduce churn rate?
Gaurav Khanna -
Senior Lead, Data Science - Recommendations, Personlization, and Chatbot,
Tokopedia
Mayank Singh -
Chief Digital Officer & Vice President Marketing & Technology,
Domino’s Pizza Indonesia
Saket Jha -
Chief Revenue Officer- APAC & META,
Netcore
Mike Ghasemi -
Founder, Retail, Hospitality & Travel Chief Analyst,
Mike Ghasemi Research
Gaurav Khanna
Senior Lead, Data Science - Recommendations, Personlization, and ChatbotTokopedia
Mayank Singh
Chief Digital Officer & Vice President Marketing & TechnologyDomino’s Pizza Indonesia
12:30 pm - 12:50 pm
Morning Networking & Coffee Break 2
Guest Keynotes: Kick-ass Insights From Global Leaders
12:50 pm - 1:10 pm
Innovative Lightning Talk 1: Giving customers a voice in a world full of numbers
Alex Genov -
Head of Customer Experience Research, Speaker, Advisor,
Zappos
1:10 pm - 1:30 pm
Innovative Lightning Talk 2: “High Touch” Strategy in a “High Tech” World
John McDonnell -
Managing Director International,
Tito's Handmade Vodka
Lunch
Whilst resilience and adaptability have been key themes of the last few years, there is also opportunity. Digital transformation remains a key priority, accelerated by recent challenges but at the same time more within reach than ever. Consumers continue to drive innovation and flexibility, and businesses are expected to not only keep up, but continue to shape whatever comes next.
At this private luncheon, Adyen tackles this topic in an insightful discussion with like-minded industry leaders. We’ll dive deeper into the latest consumer behaviors, and explore how digital transformation and payments innovation can help you leverage these opportunities for long-term, sustainable growth.
This exclusive lunch is hosted by Adyen, the financial technology platform of choice for many of the world's leading companies, including Facebook, SHEIN, Uber, Spotify, L’Oreal, Cathay Pacific, Grab, Klook and Singapore Airlines.
The current greatest challenge for the e-commerce industry is increased audience fragmentation from marketing outreach to shopping platforms to payment methods. It’s also a double whammy when a customer can switch sites with a just a click, ensuring 24/7 availability is no longer the baseline. Retailers of tomorrow will need to ensure that they are consistent and available throughout the customer journey from the social commerce to mobile to offline, at the same time building authentic, emotional connections that customer trust become paramount. This is driving influencer, social commerce and D2C growth. How are you building customer trust and ensuring a seamless and consistent customer experience in an omnichannel world as a trusted retailer?
Connecting The Dots For Your eCommerce Success
Growing & Keeping Your Customer Base
TRACK A
2:30 pm - 3:10 pm All Star Panel: Growth vaccine for 2022 - How can you best move audiences from acquisition to engagement to retention to unlock growth, discover drivers that can best boost revenue growth and profitability? Nidhi Prakash - Global Director, Digital Marketing, Razer Inc. Chan Yee Lynn - Head of CRM, HappyFresh Mugilan Chitambram - Regional Digital Marketing & eCommrce Lead, Valiram Marc-Antoine Hager - SEA Regional Vice President, Sales, CleverTap Jason Titman - Director, integr8 Investment Group
TRACK A
3:10 pm - 3:30 pm Case Study: Adopting a strategy that scales your business Choo Hui Chin - Senior Manager Customer Success, APAC, Checkout.com
TRACK A
3:30 pm - 4:10 pm All Star Panel: Acquisition to retention - How can you win the right customers in a landscape where digital ads and CAC optimisation "dehumanises" customers, and reduces your ability to get the customers you want? Sandeep Raj - SVP – Affiliate Marketing Lazada, Alibaba Group Priyanka Bhargav - Senior Director - Brand Marketing/Research, Flipkart Asha Gourinath - Lead Digital Marketing & CRM, SEA Grab Kim Zorn - Global Performance Marketing Director, Princess Polly Daniel Tay - Director Customer Success APAC, Partnerize Aaron Raj - Editor, Tech Wire Asia
TRACK A
4:10 pm - 4:30 pm Afternoon Coffee & Networking BreakBuilding ‘Phygital’ Brand Experiences & Exploring New Horizons
TRACK B
2:30 pm - 3:10 pm All Star Panel: Revealing the secrets to success in emerging markets – Taking a deep dive into the latest thinking around best practice when expanding into frontier regions across the globe Maxime Bodin - VP of International Expansion, Love, Bonito Arijit Chakraborty - Managing Director, APAC, Cover Genius Susan Yeung - APAC Head of Marketing, OnTheList Dr. Esterina Nervino - Assistant Professor, City University of Hong Kong
TRACK B
3:10 pm - 3:30 pm Case Study: Web acceleration - The key to next level e-commerce experience, boosting revenue performance and conversion rates Devon Ridley - Senior Business Development, SEA & ANZ, Limelight- Sharing case studies from Kate Spade, Rimowa, J.Jill and Universal Standard.
- How to boost performance of your online presence, conversion rate and customer experience?
- What are Google core web vitals? What does it really mean for your online retail business?
- Rapid digitization requires rapid development, how can companies keep up? Who should be concerned with web acceleration?
TRACK B
3:30 pm - 4:20 pm All Star Panel: With 63% of shopping journeys starting online, how can you ‘Phygitalize’ your services and product offerings to provide an enriched and memorable consumer experience that goes beyond mere digitalization of points of sale? Reshma Bangera - Director Running and Nike Women's SEA&I, Nike Singapore Ravi Shankar - Country Head, Lenskart Indonesia Anand Narang - VP Marketing & CX, Bata Anurag Mukherjee - Head of Technology, PT Matahari Jeremy Ang - Chief Strategy Advisor - Data & AI, BytePlus Jason Titman - Director, integr8 Investment Group
TRACK B
4:10 pm - 4:30 pm Afternoon Coffee & Networking BreakGetting The Math Right
TRACK A : Getting the Math Right
4:30 pm - 4:50 pm Fire-side Chat: Attribution is key to succeeding in a post-cookie world – How to leverage your first-party data and track every step of the buyer's journey to succeed in a post-cookie world Devendra Shivhare - Head & Director of Marketing Technologies - Asia Pacific, The Coca Cola Company Simon Morgan - VP, Client Development, Asia Pacific, The Trade Desk
TRACK A : Getting the Math Right
4:50 pm - 5:15 pm Fire-side Chat: The Value Exchange - Creating value in your customer experiences and owned assets to capture value from first-party data Catherine van Raemdonck - Customer Success Director, Brightcove Sanghee Lee - Country Manager, Korea, Sendbird Iestyn Keyes - Managing Director Southeast Asia, OverdoseWherever your customer journey starts and finishes, your owned assets are extremely powerful in building your brand and answering the questions customers have before making a purchase. Doing this well can unlock customer data, improve conversion and save customer service resources. In this session we will discuss the steps that brands can take to improve their D2C results through delivering real value to employees, influencers and end customers.
TRACK A : Getting the Math Right
5:15 pm - 5:20 pm Transition to main ballroomDriving Regional Growth & Addressing The Talent Conundrum
TRACK B : Driving Regional Growth & Addressing The Talent Conundrum
4:30 pm - 4:50 pm Fire-side Chat: Shopping across borders – How can you establish the kind of infrastructure needed for effective cross-border trade, and take advantage of the huge potential of the SE Asian market? Niels Floors - VP of Sales & Partnerships, ChannelEngine- Your route to market expansion - Will plug and play work across regions or should you take a redefined approach?
- Navigating market expansion in the SEA region
- Trends & Opportunities: Cross border selling
- Success stories & learnings of global cross border e-commerce
- Technology set-up, (omni-)channel selection: Setting yourself up for success
TRACK B : Driving Regional Growth & Addressing The Talent Conundrum
4:50 pm - 5:15 pm Fire-side Chat: Setting your organization up for eCommerce success - How can you attract and retain top talent in today’s competitive marketplace – A comprehensive breakdown? Jo Barr - Head of Group Talent, Cotton On Group Piyanuch Limapornvanitch - Chief People Officer, Pomelo Fashion Wing Git Chan - Group Head, Talent & Excitement, Luxasia Tony Widjaja - Associate Director, Executive Degrees Programme Recruitment & Partnerships, INSEAD
TRACK B : Driving Regional Growth & Addressing The Talent Conundrum
5:15 pm - 5:20 pm Transition to main ballroomDTC - A Passing Fad? Or, A Revolution?
5:20 pm - 6:00 pm
Keynote Panel: Building a bulletproof DTC brand - How can you create, optimize, and maximize the profitability of your DTC business?
Deepak Tomar -
Country General Manager & Director, Thailand,
MAP Active
Bindiya Bhatt -
Senior Director – Category Management,
Myntra
Anvesha Poswali -
Head of Digital & eCommerce Home Care,
Unilever
Alexandra Schonfrucht -
VP & Head of Category Mngt,
Pomelo Fashion
Irene Winardi -
Head of eCommerce,
Good Doctor Technology
Dr. Esterina Nervino -
Assistant Professor,
City University of Hong Kong
6:00 pm - 7:30 pm
Chairperson Closing Remarks + End of eTail Asia 2022 – Main Conference DayOne
6:05 pm - 7:10 pm
Networking Drinks Reception + Welcome Remarks by StackAdapt
Caroline Campbell -
Vice President of Sales, APAC,
StackAdapt
6:05 pm - 7:10 pm
Networking Drinks Reception: Performance by Tom Weil (MAGICIAN & MINDREADER)
Tom Weil -
Magician & Mindreader,
Magician & Mindreader
End of eTail Asia 2022 – Main Conference Day One
6:30 pm - 8:30 pm
Closed Door VIP ‘Invitation Only’ Dinner: Is tech debt strangling innovation for your business?
Iestyn Keyes -
Managing Director Southeast Asia,
Overdose
Nishi Seth -
Head of Marketing JAPAC,
Google Apigee
Ben Eames -
Senior Partner Manager,
commercetools
Today’s customers have incredibly high expectations; they are used to captivating shopping experiences across every touchpoint imaginable, where the experience is fast, responsive, and enjoyable.
Retailers thus face a common and onerous challenge. They must iterate and innovate in real-time or risk losing market share. However, the path to innovation for retailers is often bumpy as they are often stuck in a never-ending chain of legacy technology bottlenecks, often leading to a chokehold of tech debt, high TCO, and lower agility.
Hear from Nishi Seth from Google as she will share the top trends on how retailers can stay innovative amid digital resilience and digital maturity challenges.
Ben Eames from commercetools and lestyn Keyes from Overdose will share insights on how retailers can break free of tech debt by embracing MACH technology (Microservices, API-First, Cloud-Native, Headless) to enjoy speed-to-market, flexibility, and scalability by delivering a world-class innovative omnichannel experience.
Speakers:
Ben Eames, Senior Partner Manager, commercetools
Nishi Seth, Head of Marketing JAPAC, Google Apigee
Iestyn Keyes, Managing Director Southeast Asia, Overdose
