Devendra Shivhare

Devendra is the head of Asia Pacific MarTech at The Coca-Cola Company and focusing on the MarTech stack promoting consumer audience growth, enhancing personalization, triangulating identity, increasing brand awareness, and increasing the effectiveness of advertisements through marketing technologies, platforms, and tools.

He is an experienced and well-rounded marketing & advertising tech and data leader with a proven background with WPP media agencies, Criteo (MarTech, AdTech platforms), and Singapore publisher (SPH) and has helped hundreds of companies from emerging startups to Fortune 100 leaders to build technology platforms expansions across campaign management, measurement and optimization, operationalizing attribution and customer lifetime-value insights, advanced bid optimization, A/B, and MVT testing analytics, digital attribution & data visualization, and create growth strategies that have generated massive increases in traffic and revenue.