Asha Gourinath

Currently leading the Performance Marketing & CRM for Grabs Growth Markets in SEA.

She has worked across a range of organization's - global institutions, mid-sized brands, and early stage start-ups - to strengthen their capabilities in e-commerce, multichannel strategy, marketing and CRM, customer experience.

Recently, her work with clients has been focused on (a) Integrating next generation CRM capabilities, (b) Building e-commerce and digital strategies to drive hyper-growth, and (c) Designing the planning framework for brands following four principles understand, design, activate & optimize.

She has also served clients for 8+ Years in Key Geographies of India, United States, Canada & Indonesia.

Specialities: Digital Marketing, Mobile Advertising ,Brand planning and execution, P&L management, acquisition, retention and monetization strategies, customer lifetime value,working with developers and licensor's,managing employees and cross functional teams.