Want to find out what you missed at this year's eTail Asia? Download the post show highlights to get the rundown our latest summit in May 2025. From positive testimonials, exciting highlights, and event statistics, you’ll discover why senior retailers in Asia attend the sell-out summit, year after year.

In this case study, we’ll explore exactly how FPG built an RMN that's more than just an ad platform - it's a revenue accelerator for brands and a personalized shopping experience for customers. As Jaren Loy, Head of Digital Growth at FPG, puts it: “Retail media is a powerful lever for both retailers and brands, but success depends on a strong foundation of first-party data, an omnichannel approach, and measurable results.” If you're juggling tight ad budgets, rising privacy restrictions, and pressure to prove ROI, this case study is a must-read.

This interactive forward-thinking forum is dedicated to topics surrounding the omni-channel experience, mobile technology, driving revenue and growth, data analytics, the customer journey, customer experience and provides you with the opportunity to benchmark, share ideas, find solutions for your business and build lasting relationships. 

Get an idea of who's you'll get to meet by downloading the attendee list.

Advances in video, artificial intelligence (AI) and augmented reality (AR) technology are now setting the stage for online retailers to create an engaging, interactive and social CX that will redefine expectations of online retailers. Together with Vonage we bring you this follow up report that dives into what these developments are, contextualising them with current consumer behavioural insights.

Artificial intelligence (AI) is very disruptive, dynamic, and ever-changing. Retailers aren’t merely dipping their toes in the AI pool anymore. Today’s industrial players in the retail landscape must have an adaptive and enterprise-wide mindset to integrate such technologies into their business strategies so they can cope with the heightened expectations of consumers.

At the end of the day, retailers who place their consumers at the heart of their universe, incorporate new technological tools to extract maximum value out of their operations, ready to embrace change and grab the future by its horns will be best positioned to thrive in the unprecedented landscape of retail. This report delivers crucial insights gleaned from a comprehensive survey we conducted, empowering you to WIN in the face of this evolving market.

Download the Executive Summary from the Salesforce x WBR Insights Asia eTail Webinar to find out the speed in which you need to pivot to digital.

Across diverse retail categories, Riskified captures and analyzes data related to millions of customer identities and retail orders processed across our vast merchant network.

Incorporating exclusive research and intelligence gathered from the dark web and other fraud forums, this analysis provides crucial insights into patterns and trends impacting retailer profitability.

This briefing focuses on policy abuse and, specifically, returns fraud and abuse – areas of growing concern and cost for global retailers.

Download the WBR Asia Insights Media kit to understand our wide range of portfolio to help you find the best options for your sales team the second half of 2020. 

The second installment of the eTail Asia 2021 Post Summit Report delves further into the Road to Cashless, Driving Revenue with Social Commerce and the Power of Influencer Marketing, all of which were major topics of discussion. In this report, we put the spotlight on everything you need to know to forge ahead and take your business to the next level in the 'new normal' world. 

Retail has been redefined. Gen Z's digital dominance is reshaping the industry, demanding authentic connections and shared values over traditional ads. Creator commerce emerges as a potent force, projected to grow exponentially in Asia & ANZ. As consumer priorities shift towards price and AI reshapes customer experiences, retailers must adapt their strategies. Luckily, our Charting the Asian Brand Frontier in 2024 innovation brief offers a comprehensive guide to navigate these changes and thrive in the evolving retail landscape.

All advertisers want to know if their digital campaigns are driving results. TradeDesk is expanding those capabilities in southeast Asia with a partnership with Gojek, the region’s leading mobile on-demand services and payments platform. With Gojek’s online to offline (O2O) sales measurement solution, you can easily measure the real-world impact of your digital campaigns by linking transactions made through Gojek’s app with exposure top online ads that run on the open internet through The Trade Desk. Find out more in this brief.

It’s easy for digital marketers to measure the impact of their advertising on online consumer behavior. But agencies like OMD know that driving in-store sales is about more than counting clicks. Download this case study to find out how the OMD Macdonalds team drove purchases with advanced targeting and optimization.

In this exclusive case study with ZALORA, we explore retail media, the new marketing phenomenon expected to be the fastest-growing advertising channel. How can retail media network bring revenue potential to brands on their platform? With 12 years of marketing experience, we find out from Alin Dobrea, Head of Marketing Strategy & Partnerships on techniques to deliver highly personalised product recommendations, increasing conversion rates and sales to drive success!

Consumer behavior is changing fast. The pandemic accelerated trends at an unimaginable pace, forcing retailers to navigate through operational and financial challenges and rapidly address changes in customer behavior. While the long-term impact is still unknown, steps to ensure security, strength, and resilience as the digital economy grows, must be taken.

The annual eTail Asia “State of The Industry” report looks at what the most successful retailers are doing to keep pace and outmaneuver uncertainty, what’s being done to improve processes and the role Directors of Digital Marketing, eCommerce, Heads and Vice Presidents of IT Security, Risk and Fraud play in making high-level decisions concerning technology and new operational models.

Video consumption has significantly increased over the years, with the number of digital video viewers globally predicted to reach 3.5 billion in 2023. When Superminted was hired by Lazada for a Southeast Asia-wide campaign, the restrictions made it difficult to conduct on-site production. Their solution? A remote production.

Brands can now directly attribute their ZALORA online sales to ad campaigns run on The Trade Desk. The best part? The ZALORA integration is free for all of our clients.

This case study is a collaboration between eTail and NARS Hong Kong, featuring NARS's launch of NARS POWERICON NFTs.

The pandemic-induced shift to digital is moving to a new phase of digital innovation, especially as the line between online and in-person continues to blur. There are several trends to watch in the coming year, including new ways people are shopping and paying and innovative strategies for how retailers are reaching consumers and providing different experiences for them. In this free to download Mastercard report, discover the trends to watch in 2022.

Retail has been in a state of evolution since the dawn of the internet and as the world staggers from one global catastrophe to the next, brands are being forced to re-imagine the future and adapt to the changes before them. As emerging technologies transforms science fiction into reality, it’s more than just entertainment. Brands can co-create experiences and interact with customers in new and exciting ways.

The eTail Innovation brief gathers the latest research, strategies, real-world case studies examples and expert commentary to bring you an eCommerce and digital marketing toolkit designed to not only meet but exceed the expectations, desires and demands of today’s modern consumer and make improvements in agility and overall resilience of the business to stay ahead, stand out among the rest and get more profits

As part of our #IWD initiative, we spoke to the amazing women leaders behind the biggest brands in digital retail to find out what motivates them every day, how they succeed in bringing value to their company, and how they are helping women like them do the same.

In this short interview, we spoke to Helena Zhang, the Head of China at Tophatter.

The traditional closed-loop, points-style loyalty program is well established, leading loyalty executives in Asia Pacific are examining the strategies that served them well in the past. Will they be robust enough to engage consumers in the new digital age?

Enter the loyalty open-loop ecosystem. This next gen loyalty construct is on the minds of loyalty executives as we look to 2023 and beyond. In this report, we’ll examine loyalty ecosystem basics and how they’re being used by many leading companies today. We’ll explore these questions and more:

We partnered with Mastercard to bring you this digital booklet, which highlights four key strategic opportunities on how you can prepare your business for Covid recovery and growth. Download the report for free here.

As part of our #IWD initiative, we spoke to the amazing women leaders behind the biggest brands in digital retail to find out what motivates them every day, how they succeed in bringing value to their company, and how they are helping women like them do the same.

In this short interview, we spoke to Maria Graefin von Scheel-Plessen, who is the Global Head of Media & Advertising at Montblanc.

As COVID-19 continues to roil economies and public health systems around the world, businesses in the hardest-hit sectors are scrambling to stay afloat. One of them is the retail industry, which is grappling with the effects of fluid government regulations around movement and retail activities. Find out how you can bridge the gap with consumers, and best practices that businesses can adopt to enhance their agility and better position themselves for the road ahead in our latest report together with SAP.

Looking to regain or grow market share as a retailer? Continuing our partnership with Mastercard, we're bringing you another report on how retailers are attracting and keeping today’s hyper-connected consumer. Download the report for free here.

Download eTail Asia's 2020 Profiling Report to discover what the key industry players are planning over the short to mid-term, as we have compiled the findings from our latest survey conducted with the attendees of eTail Asia 2020.

The following graphs provide insights into some of the key challenges, the hottest topics and investment priorities for some of the biggest companies operating across the globe.

Consumers have now grown accustomed to the convenience and speed of digital transactions and the power of the online ecosystem to circumvent the restrictions imposed by a global pandemic. As vaccines roll out, shops reopen, and we transition to a post-COVID-19 world, one of the legacies of the pandemic era remains -- the same day delivery of purchases to a customer’s own home or office. In the current climate, last mile delivery leads directly to the customer’s door.

This is forcing retailers to rethink the role that their physical real estate can play in this new environment. This report uncovers some of the challenges retailers shared during the eTail Asia 2021 Summit held virtually in May of 2021.

During the Covid-19 pandemic, retailers have witnessed a dramatic shift in consumer behavior. Adapting to this change has been one of the major challenges retailers have had to overcome in 2020. Some challenges they have faced include disruption to the supply chain and the economic hardship of government-imposed lockdowns, causing many well-loved brands across the globe to file for bankruptcy and countless people to lose their jobs

The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.

There’s a changing tide of CX in the retail industry – one that demands increased flexibility and imposes new standards of expectation in the eyes of consumers. In this report, Zendesk surveyed senior decision makers who own the CX / Marketing / Digital budget for their organisation are making strategic investments in emerging technologies.

While luxury retail will see continued growth for online sales and in-store sales influenced by digital touch points, many luxury brands still face an uphill struggle when it comes to developing their digital capabilities and customer experiences. Can luxury retailers properly implement digital experiences that has historically been applicable to low to mid-range goods and audiences?

The retail community across APAC is facing one of the biggest challenges in recent memory, COVID-19. The virus that emerged at the end of 2019 in China has now spread across the world causing huge damage to communities and economies along the way. With countries across APAC now in lockdown, foot-traffic at most physical retail locations has ground to a standstill and retailers are facing an uncertain future.

We accessed the impact that the pandemic has had on Asian retailers through this report.

The need for frictionless retail is now heightened, due to the effects of the COVID-19 pandemic. With countries across APAC in lockdown, foottraffic at most physical retail locations ground to a standstill, and retailers are facing an uncertain future. Retailers of non-essential goods have seen demand fall by as much as 60%. This report summarises the results and recommendations of research conducted by WBR Insights, Akamai Technologies, and eTail, exploring how businesses are planning for, and evaluating their “end-to-end buyer experience”

In recent months, the COVID-19 pandemic has been a major contributor to changes in customer behaviour and expectations, within the omni-channel retail landscape. As retail organisations continue to adapt to the activities and expectations of omni-channel consumers, they are putting their emphasis on new and emerging data-driven technologies, to build more contextualised customer experiences. In this eTail 2020 post summit report, gain insights from top minds in the retail industry to provide consumers with a more immersive ecommerce experience. 

APAC is an extremely diverse and fragmented market. Trends for each country or area within the region are shaped by the local markets, but when it comes to the rise of digital commerce, eCommerce, and the displacement of cash, we’re seeing some extraordinary growth. This growth is opening up huge opportunities for eCommerce marketplaces, service platforms, and merchants to quickly expand their geographic reach and achieve the next level of breakthrough business growth. Download this report by Payoneer to find out how the pandemic has driven a new baseline and growth trajectory for eCommerce.

Mobile phones are a ubiquitous touchpoint which we interact with hundreds of times a day, and with each interaction we add more complexity to our digital footprint of purchase and personal history. If marketers are smart, they can utilise these clues as indicators for predicting patterns, and in turn exploit these trends to present customers with the right message at the right time, in the right place. 

Amid the COVID-19 pandemic, consumers shifted rapidly to digital channels as brick and mortar stores closed their doors for safety purposes. This signaled a massive deployment of digital assets by retail companies, including spending on advertising. Smartly.io and eTail launched a study to determine how retail organizations were spending their marketing dollars on social media advertising. In this report, we explore how retail brands are adapting to disruption and changing consumer habits in the next year.

Singapore Institute or Retailers' Head of Digital Commerce & National eCommerce Standard Working Committee,David A Lee sheds light on the Big Data bang that's radically transforming the retail space.

Business everywhere remains vulnerable to the constant flux of re-openings and closings around the world. To make swift, informed decisions and strategic pivots, cross-border businesses need to analyze the data and lessons of 2020.  Gain insights with this dataguided overview by Payoneer on how merchants can use orchestration during this “new normal”. By looking at Payoneer's early COVID-19 transaction data from 2019-2020, as they reveal both trends for opportunity and challenges that must be urgently addressed.

Download the eTail Innovation Briefing today!

The effects of Coronavirus on the global economy have been substantial. Its spread has left businesses counting costs. But what does a world post-coronavirus look like -- and how should businesses be preparing? As we emerge in 2021, the world will keep going digital at an increasing rate. Communication barriers are low now and will fall further, commerce has gone digital and will go increasing cashless, and money is moving faster than ever before. In this latest report with Rapyd, we discuss how businesses can welcome new avenues for consumers under the restrictions and financial constraints of lockdown.