VWO

VWO is an experimentation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey.

What marketing and e-commerce challenges does your product/solution help retailers solve?

VWO addresses critical retail challenges across the entire eCommerce conversion funnel. Our solution helps retailers:

• Identify and eliminate conversion bottlenecks through comprehensive A/B/n testing capabilities that work on any page or element without requiring developer resources
• Gain actionable customer behavior insights via heatmaps, scrollmaps, and form analysis tools that reveal exactly where and why shoppers abandon their journey
• Replace generic shopping experiences with personalized journeys for hyper-targeted customer segments, increasing engagement and purchase rates • Empower marketing teams to implement and test optimizations independently, removing technical dependencies that typically slow improvement cycles
• Make confident, data-driven decisions based on actual customer behavior rather than assumptions, ensuring marketing resources are allocated to strategies with proven impact

VWO provides retailers with both the diagnostic tools to understand problems and the implementation capabilities to solve them—all through a single platform that marketing teams can operate without technical assistance.