May 14 - 15, 2025
Equarius Hotel, Sentosa, Singapore
Trustana, Seeded by Temasek in 2020, leverages GenAI to enrich product data to increase add to cart conversions and organic traffic
Trustana uses AI:
- To fill gaps in factual product data at scale within seconds (typically more than 70% of products have missing data)
- To create SEO optimized product marketing content
- To structure and map product content to the schema where it needs to go, an ERP, your website or a marketplace
The benefits
- 95%: Faster and less expensive than a human, with less errors
- 13%: uplift in add to cart ratio with more engaging content
- 25%: uplift in increased exposure with organic SEO