Wendy Liu

Wendy is the co-founder and chief marketing officer of Ezbuy Holding Co., Ltd. Her core duties include overseeing the marketing and global marketplace departments. Based in Singapore, Wendy is also leading the Singapore team as the chief executive officer of ezbuy in Singapore.

Wendy’s journey with e-commerce started since her university days. While her peers stuck to the minimum core curriculum, she elected to take on additional business and e-commerce related modules out of sheer curiosity and interest.  It was through these modules that she understood and appreciated the concept behind the convenience and savings consumers enjoyed from online shopping. She saw the potential of harnessing technology to reduce the reliance on heavy upfront investments and the flexibility to operate anywhere and at any time.

Wendy holds a Master’s Degree in Industrial & Systems Engineering from the National University of Singapore and is a first-class honour graduate in Electrical & Electronics Engineering with a minor in Business from the Nanyang Technological University of Singapore.